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It May Look Like Advertising, But Look Closer And You'll See What It Really Is

For the past two years, artists across the United Kingdom have been doing something bold ... and illegal. They perform these "takeovers" where they remove existing advertisements from bus stops and replace them with messages that are non-sponsored and speak directly to the people who use the streets. It's not for promotion — the point is to take away just a couple lanes of corporate-driven communication and remind people to think about other, more important topics (and to think for themselves). Here are some of their messages. Enjoy.

A reminder to read your terms and conditions, by Ankles:

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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