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It May Look Like Advertising, But Look Closer And You'll See What It Really Is

For the past two years, artists across the United Kingdom have been doing something bold ... and illegal. They perform these "takeovers" where they remove existing advertisements from bus stops and replace them with messages that are non-sponsored and speak directly to the people who use the streets. It's not for promotion — the point is to take away just a couple lanes of corporate-driven communication and remind people to think about other, more important topics (and to think for themselves). Here are some of their messages. Enjoy.

A reminder to read your terms and conditions, by Ankles:

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Photo courtesy of Claudia Romo Edelman
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When the novel coronavirus hit the United States, life as we knew it quickly changed. As many people holed up in their homes, some essential workers had to make the impossible choice of going to work or quitting their jobs— a choice they continue to make each day.

Because over 80 percent of working Hispanic adults provide essential services for the U.S. economy, the Hispanic community is disproportionately affected. Hispanic families are also much more likely to live in multigenerational households, carrying the extra risk of infecting the most vulnerable. In fact, Hispanics are 20 times more likely than other patients to test positive for COVID-19.

Claudia Romo Edelman saw a community in desperate need of guidance and support. And she created Hispanic Star, a non-profit designed to help Hispanic people in the U.S. pull together as a proud, unified group and overcome barriers — the most pressing of which is the effects of the pandemic.

Because the Hispanic community is so diverse, unification is, and was, an enormous challenge.

Photo credit: Hispanic Star

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