Trader Joe's fans cannot contain their joy as the store brings back free samples
They're back, baby!
The COVID-19 pandemic had us waving a sad farewell to many of lifeās modern conveniences. And where it certainly hasnāt been the worst loss, not having free samples at grocery stores has undoubtedly been a buzzkill. Sure, one can shop around without the enticing scent of hot, fresh artisan pizza cut into tiny slices or testing out the latest fancy ice cream ā¦ but is it as joyful? Not so much.
Trader Joeās, famous for its prepandemic sampling stations, has recently brought the tradition back to life, and customers are practically dancing through the aisles.
āApparently the COVID pandemic is really over,ā one person tweeted.
āThe end of the pandemic is nigh!!!!!!,ā another added, right next to a picture of their free granola sample.
Some even got genuinely emotional. āThe sample station is officially BACK after the last several years at Trader Joeās and I am not kidding when I say that I shed a genuine tear. One of lifeās greatest pleasures,ā commented one person.
The sample station is officially BACK after the last several years at Trader Joeās and I am not kidding when I say that I shed a genuine tear. One of lifeās greatest pleasures š
ā Roger Dawley (@rogerdawley) October 1, 2022
Trader Joeās is certainly not the first to bring back free samples. Costco, Samās Club and Whole Foods have previously brought them back using different COVID precautions. But Trader Joeās fanatics are just a different breedāthe store has its own cult-like following, so of course the response to seeing its quirky snacks laid out again is going to get an overwhelmingly positive response.
As CNN pointed out, sampling is a major sales strategy not only for retailers, but for small, up-and-coming brands trying to raise awareness (as a former demo girl, I can also attest to this). The return of this beloved staple also signals opportunities for startup food companies to recover. Basicallyāa win for TJās, a win for startups and a win for sample-hungry shoppers yearning for simple comforts. Win, win, win.
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