"Stop believing the social normatives about who and what you should be."
Deena Shoemaker was going through her closet when she realized something odd: She had several pairs of pants in drastically different sizes.
It wasn't that she had gained or lost a lot of weight recently. Despite the varying sizes on the labels, each pair of pants fit her exactly the same. Shoemaker is simply a victim of something that plagues millions of people around the world: arbitrary clothing sizes. Some brands are "true to size" while others "run small" or "run large." Still others use "vanity sizing" like double- or triple-zero to make sizes seem smaller than they are.
Finding six pairs of pants that fit her the same in a range of sizes from 5 to 12 opened her eyes to just how ridiculous our clothing size system truly is. And as a mentor coach at Youth Horizons, a nonprofit organization that supports at-risk kids, Shoemaker knew that teen and tween girls felt her frustration magnified tenfold.