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Man coins a new identity marker with his explanation of 'outsidey' vs 'outdoorsy'

Outsidey people finally have a word to describe themselves.

walking outside, nature walk, hiking, backpacking, outdoors, outdoorsy

Walking in nature and going on a hike are two different activities.

When you hear the word "outdoorsy," what image forms in your mind? Someone wearing boots and a backpack? A family camping in the mountains? Maybe a person you know who surfs in the summer, skis in the winter, and hikes any chance they get? An advertisement for REI?

Outdoorsy folks are a special breed of humans who don't merely enjoy nature but strive to experience it fully. They don't just look at the Earth as a beautiful place; they want to explore every inch of it. So where does that leave those of us who like to be in nature but don't have a single ounce of adrenaline-fueled desire to become one with it?

walking, skiing, outside, outdoors, outdoor activity Walking in the snow = outsidey. Skiing down a mountain = outdoorsy.Photo credit: Canva

Brandon (@atlas_catawba on TikTok) has the answer, and it's surprising it's taken this long for someone to come up with it. In a video with over 2.4 million views, he explains the difference between being outdoorsy and being "outsidey," and it's spot on.

"I always tell people I'm 'outsidey' and not outdoorsy. Now, what do I mean by this?" he begins. Standing in a "babbling brook," he points out that he's in the shallow water that barely covers his feet. "I'm not going to go out there," he says, pointing to the deep water in the middle of the creek. "That's outdoorsy."

@atlas_catawba

learn the difference 🍹🌳 #babblingbrooke #hiking #nationalpark #metropark #trekking

"I'm outsidey," he continues. "I'm just gonna stroll. I like to peruse. I like to gander, okay? Now, would I swim in the babbling brook? Absolutely not. That's outdoorsy. Now, will I have a nice table out there with some chairs and have a nice charcuterie board? Absolutely. Outsidey. Hiking? No. Charcuterie? Yes."

Brandon also posted a follow-up video explaining further.

"Outdoorsy is nature for adventure. Outsidey is nature for leisure," he says, giving examples like swimming in the ocean as outdoorsy and strolling on the shore as outsidey. Hiking, he says, can be outdoorsy or outsidey, depending on how it's done.

@atlas_catawba

Replying to @amandahugandkiss14 #outside #trekking #nationalpark #outdoors #hiking

"I am here to stroll," he says. "I am here to dilly-dally. I'm here to lollygag. I'm here to saunter. Nobody saunters anymore…I am here to frolic upon the meadow, over the hill, through the woods, down the rickety bridge. I want the troll to say his little riddle to me, okay?"

"Both are equally valid," he says, "but at the end of the day, I am not here for a mud run. I'm here for mushroom foraging."

People who are outsidey and have never had a word to describe themselves celebrated being recognized and shared their own examples illustrating the difference between them and people who are outdoorsy.

walking on the beach, surfing, ocean, outdoors, outdoorsy Walking on the beach = outsidey. Surfing = outdoorsy.Photo credit: Canva

"Swimming laps? No. Floating? Yes. Tents? No. Cabin? Yes."

"Outdoor rock climbing? No. Pumpkin patch? Absolutely."

"Swimming in the ocean? No. Playing in the waves like a lil mermaid? Yes."

"Mountaineering, no. meandering, yes."

"Bug spray? Yes. Bear spray? No."

"Outsidey = wore Birkenstocks on a hike; Outdoorsy = wore Merrell hiking boots on a hike."

"Outdorsy is hiking, rock climbing, rafting in the Grand Canyon. Outsidey is sitting in the porch at sunset with ac in the house behind you. It’s going to the beach and sitting on the beach watching the water."

walking outside, nature walk, hiking, backpacking, outdoors, outdoorsy Strolling outdoors = outsidey. Backpacking = outdoorsy.Photo credit: Canva

"Okay yes…AND let’s makes sure Outsidey people aren’t asking their outdoorsy friends to 'take them on a hike,' the ask is to 'walk on a nice path amongst nature.'"

"I hate that people don't understand I don't want to go hiking in the woods. I want to go on a nature walk through the woods. Same location, same activity, drastically different vibes."

In reality, all of us benefit from being outdoors, whether we outdoorsy people or outsidey people. According to the University of California, Davis, spending time in nature can help improve our cognitive abilities, our physical wellness, and our mental health. So whether you climb the mountain or gaze at it while strolling through the foothills, go ahead and fully embrace your outdoorsy or outsidey identity. It's good for you.

Pop Culture

5 ways people are going "All In" this week

From the silly to the sentimental, here are five ways people across the internet are giving it their all.

True

When you hear the words “all in,” what do you think? You might picture a color-coordinated, fairy-themed surprise proposal that took months to create, or maybe you think of a singer who went on stage and nailed the perfect high note in front of everyone (like this girl). Whatever you picture, the idea is the same: Going “all in” means doing something with total commitment—literally giving it your “all” and going completely over the top. No second guessing, no holding back—just full-throttle enthusiasm with some creativity and flair thrown in. That’s how we get those viral internet moments we can’t stop watching.

This week, we've found a handful of hilarious and heart-warming videos that perfectly capture what it's like to go "all in"—moments where passion, creativity, and commitment take center stage and something truly special happens as a result. Here are five of our favorite examples.

1. This "Sports Car" singalong

@_julianabba Replying to @courtney_azbell I’m okay @tate mcrae @t8 hq #tate #tatemcrae #tatemcraetour #sportscar #soclosetowhat #misspossesive #misspossesivetour #tatemcrae1 ♬ original sound - jules

The viral song “Sports Car” by Tate McRae has become an absolute viral hit, and it’s not hard to see why. Not only is the song super catchy, but her performance is show-stopping (you might even say she and her backup dancers go all in). Everyone is singing and dancing along—although this content creator’s rendition of the song might be the most passionate one. He gets a little too caught up, as you’ll see at the end of this video—and, well, his reenactment becomes "show stopping" in a different way. (Don't worry, though, he's totally fine.)

2. A little bit of everything, according to Reddit (but especially personal growth) 

This week, the team at All In asked Reddit users what they go “all in” on in their own lives, and the responses were entertaining and inspiring (and sometimes both). One commenter shared that they go all in on blue cheese dressing when they’re eating buffalo wings (respect), while another shared that they go all in on saving up their retirement (we love to see people reaching for big goals). Turns out you can go “all in” on everything from maintaining a healthy marriage to putting salt on your cucumbers. Our favorite responses, though, were people who went in on personal growth and learning. Click here to see what they had to say (and click here to snag a box of All In bars—for free!).

3. Pursuing a life-long dream 

@kynder.jpg that's my mom! 💙⛸️ #iceskating #followyourdreams #figureskating #lifeover50 ♬ No One - Aly & AJ

If you’ve ever caught yourself thinking you’re “too old” to follow your dreams, watch this video, because this midlife mom will prove you wrong. This video shows a woman skating in her first figure skating competition—and she’s about to turn 50. The daughter, who filmed and posted the video to TikTok, says that ice skating has always been her mother’s lifelong dream, and recently she just decided to go for it. The costume, the composition, and the passion are all first-rate, but the best part is that the commenters are going crazy for her, too. One of them wrote, “As a former competitive figure skater, nothing makes me tear up like videos of people getting into skating later in life. The ice was my first love, it was home. Welcome home.”

4. These infectious dance moves

@itz_sokizzy

♬ Some Nights - Fun.

Okay, so unlike the figure skating mom, there’s nothing technically impressive about this woman dancing—as in, she’s not a professional dancer. She doesn’t use choreography or sparkly costumes—but what’s great about these videos is that her passion and enthusiasm just can’t be denied. It’s just her in her bonnet, dancing along to upbeat classics like “Some Nights,” by Fun, and somehow you can’t help but be completely mesmerized—and maybe start dancing along yourself. We watched a bunch of her videos—there are tons, and they’re all equally enthusiastic—and we couldn’t help but laugh and groove right along with her. That’s what’s great about going “all in”—it inspires other people, too.

Song re-enactments...with a surprising guest star 

@animallover.zx123 if you're done with your ex move on#just move on#ex #move on with your life #fyp #fyp #fyp #fyp ♬ Gladdest Done with your ex - GLAD FAMILY

People can sometimes be “extra” when it comes to their pets (like dressing up their dog as a cowboy or a mailman for Halloween). But there’s being “extra” with your pet, and then there’s going “all in,” which this TikTok creator undoubtedly does. King Guinea Adventures (@animallover.zx123) has built a platform on staging re-enactments of popular songs, but with a twist: the star of the show is a guinea pig. These hilarious videos show the guinea pig acting out the lyrics of popular songs such as “Video Games” by Lana Del Ray and “Whiskey Lullaby” by Braid Paisley and Alison Kraus. The literalism of these videos is what makes them actually hilarious, and it shows how much thought the creator put into making them (In “Video Games,” for example, when Lana sings “Swinging in the backyard / pull up in your fast car,” you see a literal toy car appear in the swing next to him. When she gets to the lyric “video games,” you see a Nintendo Switch pop up.) It’s creative, it’s funny, it’s fun—and best of all, this creator takes their love of pop culture (and the love of her pet guinea pig) and truly goes “all in.”

Snag a free (!!) box of All In snack bars here while this deal lasts. Just pick up a box at Sprouts and text a pic of your receipt to get it for free. Enoy!

Images via Canva/Photodjo, Andy Dean Photography

Millennials are frustrated with their Boomers parents about real estate.

Millennials trying to buy homes in today's economy are up against a rock and a hard place. Unlike for their Boomer parents, the dream of buying a home continues to feel further away.

According to the National Association of Realtors (NAR), Millennials "continue to be fenced out of home ownership." The organization reported that in 2024, the average age of first time home ownership rose to 38 years old, up from 35 years-old just the year before. "First-time buyers face high home prices, high mortgage interest rates and limited inventory, making them a decade older with significantly higher incomes than previous generations of buyers," Jessica Lautz, NAR deputy chief economist and vice president of research, said in a November 2024 press release.

Millennials are airing their frustrations amongst each other in the Reddit thread r/Millennials, sharing their stories and experiences with their Boomer parents—with many calling Boomers "out of touch."

@thejennifink

The disconnect with reality is real but I can’t stop bringing it up. #housingmarket #zillow #realestate #boomers #millennials #millennialsoftiktok #home

One Millennial wrote, "This topic is like hitting a dead horse, but I just needed to rant. Back story, I work out at a gym with people who are our parents age, and of the boomer generation. I overheard them saying, 'we bought our first home for $65,000. I’m sure kids these days are only paying $125,000 for that same house'. When they said that, I burst out laughing. How are they so out of touch? It drives me nuts."

Another Millennial replied, "Willful ignorance. Takes four seconds to go on Zillow and find out that’s bullsh*t 😆."

And another shared, "I'm not kidding... when I showed my dad actual data on itemized COL inflation, he said that 'the data just says that but that doesn't mean it's real'.... This is a guy that I would normally consider smart and with it. When it comes to these kinds of topics of societal degradation, he can't accept it. He is willfully ignorant to things being worse now for me than they were for him at my age."

@mel_owens

& invent a time machine. #boomer #homeowner #housingmarket #homebuying #comedy

Others explained how they attempted to explain to their Boomer parents how expensive homes currently are. Another shared, "Last Christmas, the sibs and I collectively managed to remember all the addresses we had lived in in our childhoods and Zillowed all of them to show our parents. All are still standing. All were built in the 70s. All are rural or suburban/small towns. Parents were astounded at what these 50+ year houses are going for today, especially compared to what they paid for them 30-40 years ago."

Millennials added their conversations with parents who got defensive. One wrote, "I legit just had this same conversation! They say 'complain when it’s 14% interest' excuse me, your house was 60k and dad was making 40, don’t piss on me and tell me it’s raining. That fancy 250k house is now like 600k…get a grip, average house is 438k."

Another shared, "My dad still gives me a hard time about renting, constantly tells me how I should invest in a house. I sat him down one day and opened up a mortgage calculator, showed him how with the current interest rates it just wasn't gonna happen- he seemed to get it. For a little bit anyways haha. I saw him last month and he told me again how rent is wasted money yadda yadda."

- YouTube www.youtube.com

How Millennials can have conducive home ownership talks with Boomer parents

Millennials can have healthy and productive conversations with their Boomer parents when discussions about buying a home become tense or uncomfortable, Aly Bullock, LMFT, a licensed marriage and family therapist with Paired, tells Upworthy.

Here are three things Millennials can say to their parents during these tough talks:

Phrase #1: "I understand that we have different views on this, and that's okay with me."

Bullock explains, "This acknowledges that you understand their POV and you are still willing to stick with your own opinion. It is a very gentle way of setting a boundary and letting them know you are comfortable having different opinions."

Phrase #2: "I would love to hear you out, and my request is that in return you respect my right to make a personal decision even if it does not align with what you've shared."

"Even when their kids are grown, parents still love the chance to influence their children," says Bullock. "This phrase lets your parents know that you would love to hear their opinion, you welcome it, AND reminds them gently that you are grown and they should offer you similar respect."

Phrase #3: "This conversation seems to keep causing tension between us, and I'd rather focus on something we have in common right now. Can we set it aside for a bit?"

According to Bullock, "This acknowledges the tension without placing blame. It gives the adult child an opportunity to stop the conversation before it deteriorates further, while emphasizing the positive pieces of the relationship."

Finally, she notes that it may take placing boundaries around these conversations. "Remember that you don't have to tell your parents everything. Some things are better left unsaid," says Bullock. "The truth is that parents change as they age and may or may not be able to cope well with generational differences or unmet expectations. Try to have compassion for them as you decide which things to keep to yourself in order to protect your own mental health."

Photo Credit: Okley Gibbs

Okley Gibbs sings at a senior living home.

The senior living home where my mom resides is a gift that keeps on giving. Everyone there (like everyone everywhere) has a story to tell and a past to unravel in the most colorful yarn. In their prior lives, they were dancers, lawyers, doctors, and singers. They still are these things—just a bit older.

Sunday karaoke at The Reserve at North Dallas has been a true gem, one to which many of the elderly residents look forward. Upworthy shared the brilliant rendition of Carole Wade's "Landslide," which truly moved many of us to the core.

That same day, I happened to grab a clip of a man named Okley Gibbs (though like Cher or Madonna, he just prefers Okley) singing a spot-on, wild, show-stopping version of David Lee Roth's "Just a Gigolo."

His significant other, Leslie Wolpa (who is an amazing singer in her own right), cheered him on as he sang the song in perfect pitch, and added some dancing and a jaunty little hat tip.

Upworthy had a chance to hear Okley's story, which is incredibly unique. Having grown up near Omaha, Nebraska, he met Leslie at a weekly talent show at a casino, and they've been a couple for over two decades. Both aspiring musicians, they moved to Dallas, Texas, "where everything is bigger."

But his love of music goes all the way back to age four; he picked up a guitar around six. A turning point, even so early on, was starring as one of Fagin's boys in a musical production of Oliver!—where he particularly loved the song "Where Is Love."

Oliver, musical, music, where is love Oliver asks if he can have some more porridge. Giphy Romulus Films

His inspiration comes from Elvis, Frank Sinatra, Tony Bennett, Bobby Sherman, and Stevie Ray Vaughan (for guitar). But it's the crooners who really resonate with Okley. His appreciation for their big style naturally morphed (in the late 70s/early 80s) into a passion for Van Halen and Aerosmith. Somehow, the mix of these big personalities with a little rock 'n' roll edge was the perfect space for him.

He had a stint in graduate school in Michigan where he studied applied physics, more specifically satellite observation. But he was preoccupied with music and jokingly says, "Instead of making as much money as I could, I sidelined as a singer."

Now he finds himself enjoying the hustle. "I busk with my guitar along the 75 (near the freeway) corridor in Richardson and downtown Plano," he says. "I'll play until a security guard moves me, but usually they're pretty nice." He often plays in areas near restaurants, hotel entrances, or Walmarts. "Last week, I played at a park which had 300 high school kids and their parents taking pictures," he says.

The wonderful moments—the ones that remind him why he's doing it—are when people listen and encourage him to "play some more!"

Okley and Leslie sing "I'll Be Seeing You" as a duet:

@cdk213

#CapCut

His favorite song to sing with Leslie is the Kenny Rogers duet "Love the World Away," so that will be coming to a karaoke night soon. But their beautiful duet of "I'll Be Seeing You" is a close second.

Family

A study has been following 'gifted' kids for 45 years. Here's what we've learned.

Some of what we used to think about gifted kids turned out to be wrong.


What can we learn from letting seventh graders take the SAT?

In the 1960s, psychologist Julian Stanley realized that if you took the best-testing seventh graders from around the country and gave them standard college entry exams, those kids would score, on average, about as well as the typical college-bound high school senior.

However, the seventh graders who scored as well or better than high schoolers, Stanley found, had off-the-charts aptitude in quantitative, logical, and spatial reasoning.

In other words, they were gifted.

In the 1970s, Stanley and his team launched a full-scale study, identifying many of America's gifted kids and tracking them throughout their lives.

The study, called the Study of Mathematically Precocious Youth never ended and is now nearly 45 years in the making. It has followed countless kids from middle school into their careers as some of America's top politicians, scientists, CEOs, engineers, and military leaders.

Stanley passed away in the mid-2000s, but psychologist David Lubinski helped bring the study to Vanderbilt University in the 1990s, where he now co-directs it with Camilla P. Benhow.

It's not a stretch to call this the biggest and most in-depth study on intellectual "precociousness." The results of the study thus far are equal parts fascinating and genuinely surprising — a deeply insightful look into the minds and lives of brilliant children.

1. Some of what we used to think about gifted kids turned out to be wrong.

Ever heard the saying "early to ripe, early to rot"? It basically means doing "too much" to foster a kid's special talents and abilities at too young an age could actually cause harm in the long term.

That's not even remotely true, at least not according to Lubinski.

That might be an outdated example. But Lubinksi says there are plenty of other misconceptions still alive today, like the idea that gifted kids are so smart that they'll "find a way" to excel even if those smarts aren't nurtured and developed.

Not so fast. "They're kids," he explains. "They need guidance. We all need guidance."

2. Intelligence is not the same as passion.

Quick, what's the "smartest" career you can think of. Doctor? Scientist?

While you do have to be pretty brilliant to work in medicine or science, those are far from the only career paths gifted kids choose later in life.

"Quantitatively, gifted people vary widely in their passions," Lubinski says. Many of the students in the study did end up pursuing medicine, but others went into fields like economics or engineering. Others still were more gifted in areas like logical or verbal reasoning, making them excellent lawyers and writers.

"There are all kinds of ways to express intellectual talent," Lubinski explains.

When it comes to doing what's best for a gifted student, it's just as important for parents and educators to know what the student is passionate about rather than pigeonholing them in traditionally "smart" fields and registering them in a bunch of STEM courses.

3. Hard work definitely still matters.

Measuring a student's aptitude, their natural abilities, is only one part of the equation when it comes to determining how successful they'll be in life. Aptitude scores can identify a particularly strong natural skill set but tell us very little about how hard that person might work to excel in that field.

Effort, Lubinski says, is a critical factor in determining how far someone's going to go in life. "If you look at exceptional performers in politics, science, music, and literature, they're working many, many hours," he says.

(And for the record, there are a lot more important things in life than just career achievement, like family, friends, and overall happiness.)

4. Regardless of aptitude, every kid deserves to be treated as though they were gifted.

The study's focus is specifically on kids within a certain range of intellectual ability, but Lubinski is careful to note that many of its findings can and should be applied to all students.

For example, the kids in the study who were given an opportunity to take more challenging courses that aligned with their skills and interests ultimately went on to accomplish more than the students who were not afforded the same opportunity.

"You have to find out where your child's development is, how fast they learn, what are their strengths and relative weaknesses and tailor the curriculum accordingly," Lubinski says. "It's what you would want for all kids."

It may sound a bit like a pipe dream, but it's a great starting point for how we should be thinking about the future of education in America.

If you'd like to learn more about the Study of Mathematically Precocious Youth, check out this short film on the project created by Vanderbilt University:

Quick Learners; High Achievers: Study of Mathematically Precocious Youth

This article originally appeared seven years ago.

Humor

Comedian perfectly explains the two wildly different types of millennials

If you're a Type 1, your best friend is definitely a Type 2.

Photo Credit: Canva

Concert-going or family-having types of millennial.

Comedian Jake Lambert could give a masterclass in generational observation. He nails each one in a way that is eerily spot-on, but also kind and respectful. Never shaming, all in good fun.

In a resurfaced clip from 2024, he posts "A Bit About Millennials" wherein he explains there are two types of millennial. "First of all, you've got your classic 'chaos millennial' and they rent with either their friends or their partner. They will have a proper job, but that is the only one mature thing in their life. And for eight hours a day, five days a week, they're able to convince other people that they're actually a fully-functioning adult."

@jakelambertcomedyfanpage

a bit about millennials #millennials #relatable #friendship #oppositefriend


He then goes on to describe Type 2. "And the other type of millennial went into a completely different direction. They're now married with children. They've got a mortgage. But despite having all that, they still actually feel like a child living in an adult's body. And now both type of millennials are friends. It's just that neither of them can quite understand how the other one is managing to live like that."

He further describes their differences, saying, "Like one of them will talk excitedly about something their children have done. And the other one will talk with even more excitement and enthusiasm about the fact that they're favorite band growing up is now doing a reunion tour."

Now to to be fair, as a Gen X-er, this would describe a lot of us as well. (Many of us are a cool mix between each type.)

generations, millennials, Gen X, adulting, adults A man points out that he is in fact grown. Giphy Grown Man Adult GIF

Though Lambert posted this on multiple platforms, there are over 4000 comments on his TikTok comedy page alone. Some are just proudly relating to the group in which they fit. "Chaos millennials unite!" writes one, garnering nearly 5000 likes and many comments. One TikToker shouts: " YASSSS!!! I'm basically a child in an adult body trying to earn adult money to buy toys for my inner child."

The Type 1 millennials also feel seen. "Did everyone know Aqua is doing a reunion tour?"

It's unclear as to which type this person lands on, but they feel represented nonetheless: "This hit me like an eloquent brick made of reality."

The truth is, according an article posted in The Guardian in 2023, RentCafé's "analysis of census data" shows just over half of millennials own homes. "Their home ownership rates increased dramatically even in expensive metro areas such as New York and Los Angeles."

Speaking of homes, Upworthy's Annie Reneau covered Lambert's hilarious clip, "How Different Generations Arrive at People's Houses."

As for kids, they're giving Gen X (once termed the baby-busters) a run for their money. According to a Pew Research study conducted at the beginning of the pandemic, "Millennials trail previous generations at the same age across three typical measures of family life: living in a family unit, marriage rates and birth rates."

This research adds, "Millennials lag furthest behind in the share living with a spouse and child. Only three-in-ten millennials fell into this category in 2019, compared with 40% of Gen Xers, 46% of Boomers and 70% of Silents (the Silent Generation) when they were the age millennials are now."

In 2025, the plan to have fewer or no kids remains higher for millennials than other generations thus far. Another study concludes, "Those currently in their 30s are having less kids than previous generations." They further note, "These declines in the number of children adults plan to have occurred almost entirely in the last decade."

Having just witnessed the Oasis concert this month, I'd guess most of them were the Type One, "chaos millennial," just looking for their next reunion tour.


Community

A police officer's compassionate act inspired a program to help officers offer a 'hand-up'

Officers get a debit card to help with a person's immediate needs—food, diapers, transportation, replacement of stolen items, and more.

BlueBridge Alliance gives officers the means to provide material help community members on the spot.

We often think of police officers as the people who enforce laws, arrest suspects, and generally deal with the criminal element of society. But many of the people the police come into contact with aren't criminals. Sometimes they're victims. Sometimes they're people in crisis. When officers respond to a service call, they often find people on their worst day during a difficult time.

Ideally, officers are trained to help connect community members with services that can help them, but people often have other needs that are practical, material, and immediate. Financial struggle can compound whatever else is going on, and officers often find themselves either at a loss to help or dipping into their own pockets to meet a small need they know they can do something about.

It was a San Diego police officer's act of compassion—buying a snack for a hungry neighborhood child shortly before being shot and killed in 2011—that inspired Brian Spracklen to ask, "What if every officer had the resources to offer similar kindness in moments of vulnerability?" Four years later in Kennewick, Washington, Police Chief Ken Hohenberg (an old friend of Spracklen's) launched a program with the support of community leaders to provide exactly those resources, funded by donations from the local community.

That initiative had a profound effect on police-community relations in Kennewick. Officers were able to perform random acts of kindness like buying diapers for a struggling mom, replacing a critical tool that had been stolen, or meeting other essential needs to make someone's situation just a little bit easier. Those acts of compassion help foster greater trust with the community, leading to increased cooperation, improved communication, and enhanced public safety.

The success of that pilot program spread. Today, Spracklen and Hohenberg run BlueBridge Alliance, a 501(c)(3) nonprofit organization that currently partners with 58 police departments across Washington state.

BlueBridge's goals are simple:

  1. To relieve suffering by providing immediate, on-the-spot, short-term assistance to those in urgent need.
  2. To strengthen (and where necessary, restore) mutual trust and respect between the police and the members of the community they serve.
  3. To boost police morale and renew officers’ service ethos, leading to improved recruitment and retention.
The way it works is simple as well. Each officer is provided a debit card with a certain amount of funds (say, $100 a month) that they can use at their discretion as they see needs arise in their daily work in the community. The continual flow of funds is raised locally, giving the whole community an opportunity help out their neighbors when they need a "hand-up." On-the-spot aid may sometimes be a band-aid for a bigger issue, but as we all know, a band-aid is a big relief when you really need one
Though some people believe that it's not a police officer's job to buy someone a bus ticket or groceries to get them through the week, the reality is that the police are often right there on the ground, face-to-face with people in need. Giving officers a way to "serve and protect" in material ways is an efficient method of meeting people's immediate needs, not to mention a means for one human to help another.
"It might be surprising for many people to know that most police aren’t out to 'bust' people for doing things," Spracklen tells Upworthy. "They typically get into their profession because they want to help people out. And, most people they have contact with are good people having a bad day or experiencing a rough spot. Our program provides them a tool that can help 'bridge' a gap between what’s needed right now and connecting them with resources that can help them longer-term. This builds trust, improves public safety, and saves money in criminal justice costs to the public."
Here's one example of the initiative in action shared by an officer in Pullman, Washington:

"I came in contact with a military veteran approximately 80 years old, who was seeking help due to the heat in his apartment not working. The male had made a complaint to the property management and had a work order to be created for the repair of the heat in his apartment unit, though it had not been completed before the weekend. The male had attempted to call the afterhours number for the property and called the Community Action Center, who oversees the apartments he lives in. The male told me he was cold, and did not have the funds to purchase a heater while he waited for the property management to fix his. The male told he had metal plates in his leg due to being in the military and was struggling in the cold. At the time of contact with the male, it was approximately 40 degrees outside with a cold breeze. The male had two more days until it was business hours again to attempt to reach management about the heat again. I attempted to call them myself and was unable to speak with anyone. I then decided to purchase the male a space heater for his apartment until his heating could be fixed. The male was surprised when I arrived with a heater in hand but immediately thanked me for getting one. It was not his fault the management did not fix the heater before ending their workweek, and it felt good to help someone make it through the weekend without being cold." - Officer A. St. Andre

Naturally, there are questions about accountability. When officers use the card, they upload their receipts to the BlueBridge system and fill out a report, which provides information about how the funds were used as well as demographic data that helps inform the program. There's also a way to anonymously report a misuse of funds through the BlueBridge website.
The heart of the program is compassion, but hard data plays a big role in the program's success. Spracklen says BlueBridge Alliance was founded almost like a tech startup. "We are always looking at metrics, and learning and improving from them—it’s a never-ending cycle," he says, adding that there are unique challenges to getting non-profit efforts off the ground compared to for-profit companies: "There’s a fundraising paradox for nonprofits: The smaller you are, the more expensive it is to obtain funds that are desperately needed. And, you can’t afford to fundraise much when you’re trying to spend people’s donations to achieve your organization's goals for doing good."
It costs around $5,000 to get a new community set up with the program. Though BlueBridge Alliance is currently only partnering with precincts in Washington state, there are expansion plans in the pipeline.
"We have over 100 law enforcement agencies across the country on our expansion list who are clamoring for a program," says Spracklen. "We’re trying to obtain the funding to get them started up. We found that once started, communities overwhelmingly support their local programs through donations, but it’s the initial hard costs of getting the program started that’s a challenge."
People can donate to the general BlueBridge Alliance mission here, and Washington residents can search for their local departments' funds here.