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Science

The 2021 World Nature Photography Award winners were announced and the pictures are stunning

The 2021 World Nature Photography Award winners were announced and the pictures are stunning

The World Nature Photography Awards announced the winners of its 2021 photo contest and Amos Nachoum from the United States won the top cash prize award of $1,000 for his image of a leopard seal about to capture a defenseless gentoo penguin.

Getting the photo was no easy task. Nachoum had to wait for hours on the remote island of Plano, off the Antarctic Peninsula, for the right moment at low tide when the seals entered a lagoon to catch their prey.

Unfortunately, the photo is one of the last moments of the young penguin’s life. “The terrified penguin tried to escape as the game continued. But soon, the end came,” Nachoum said in a statement.

Other winners include a remarkable shot of a humpback whale just outside New York City, a majestic photo of an orangutan in a river and an arctic fox braving the frozen tundra in Iceland.

The photographs are a wonderful example of the dedication and care taken by nature photographers, but they’re also a reminder of our duty to care for the environment.

“The World Nature Photography Awards were founded in the belief that we can all make small efforts to shape the future of our planet in a positive way and that photography can influence people to see the world from a different perspective and change their own habits for the good of the planet. 2021’s competition saw entries come in from 20 countries across 6 continents,” the World Nature Photography Awards said in a press release.

Here are all 13 of the photographers who won gold in the 2021 contest.


World Nature Photographer of the Year and Gold Winner in "Behavior - Mammals" — Amos Nachoum, USA

Amos Nachoum/World Nature Photography Awards

"For hours, I waited for the low tide to arrive along a shallow lagoon on a remote island off the Antarctic Peninsula. Like clockwork, the leopard seal arrived in the lagoon just before low tide. It put its head in the water and looked just like a rock sitting in the receding water. The young Gentoo penguins only dare to enter the water when it is shallow and when they got close enough to the seal, it turned its head at lightning speed, catching one of the penguins by its feet and taking it to deep water. Once the seal reached open water, I followed it and swam parallel to it, observing its actions. To my surprise, it let go of the penguin twice. Each time, the seal chased after the penguin again, as if it was enjoying the game. The terrified penguin tried to escape as the game continued. But soon, the end came."

Gold Winner in "Animal Portraits" — Tom Vierus, Fiji

Tom Vierus/World Nature Photography Awards

"Long-tailed macaques enjoy the warmth of each other during a hot day in Bali, Indonesia. These animals show very similar behaviour to us humans including enjoying each other trusting company. The macaques are used to humans and are commonly found around temples where they tend to feed on food sacrifices by the locals."

Gold Winner in "Behavior - Amphibians and Reptiles" — Shayne Kaye, Canada

Shayne Kaye/World Nature Photography Awards

"This shot came out of a 'nothing' outing to a local park. It was the middle of a sunny summer day with harsh light and little activity. After going out with low expectations, I came across this tiny Pacific Tree Frog on a flower. After waiting for it to move into a more photogenic position on the flower, and trying repeatedly to catch the mottled light through the tree’s leaves above it at exactly the right spot, I got exactly what I was hoping for. It proved to me that there’s really no bad time to head into nature with a camera!"

Gold Winner in "Behavior - Birds" — Ashok Behera, India

via Ashok Behera/World Nature Photography Awards

"A wildebeest’s eyes being gorged by an African vulture, keenly watched by an African fox for an opportunity to scavenge. Taken at Masai Mara, Kenya."

Gold Winner in "Behavior - Invertebrates" — Chin Leong Teo, Singapore

via Chin Leong Teo/World Nature Photography Awards

"The common red ant is ingenious at traversing terrain. When front scout ants encounter a water obstacle, they intuitively form an "ant-bridge" with their bodies, so that their ant-mates at the back of the party can cross."

Gold Winner in "Nature Art" — Federico Testi, Italy

Federico Testi/World Nature Photography Awards

"The natural creativity of San Quirico d'orcia, in Tuscany, Italy. Waves, shapes and tone created by light, in harmony with the universe."

Gold Winner in "People and Nature" — Sabrina Inderbitzi, Switzerland

Sabrina Inderbitzi/World Nature Photography Awards

"I crawled into this ice cave on the totally frozen Lake Baikal in Russia. First I didn't like the fact that the car and the people were in the middle of my picture, but then on a second view I found it just perfect."

Gold Winner in "Plants and Fungi" — Gautam Kamat Bambolkar, India

Gautam Kamat Bambolkar/World Nature Photography Awards

"Entrance to a room inside an abandoned house in Goa, India. It is fascinating how mother nature takes over from where man has left."

Gold Winner in "Urban Wildlife" — Matthijs Noome, USA

Matthijs Noome/World Nature Photography Awards

"Finally got the shot I wanted: a humpback's fluke with the New York City downtown skyline in the distance. As water quality measures and conservation efforts have started to show real results over the last years, humpback whales are becoming a common sight more and more in New York waters."

Gold Winner in "Planet Earth's Landscapes and Environments" — Sam Wilson, Australia

Sam Wilson/World Nature Photography Awards

"Travelling down random dirt roads can be so rewarding when you are greeted with scenes like this. Taken on South Island, New Zealand."

Gold Winner in "Black and White" — Vince Burton, United Kingdom

Vince Burton/World Nature Photography Awards

"A recent trip to Iceland where we were lucky to view and photograph the rare 'blue morph' Arctic fox. The weather conditions were extreme, but that didn't seem to bother the fox."

Gold Winner in "Animals in Their Habitat" — Thomas Vijayan, Canada

Thomas Vijayan/World Nature Photography Awards

"Mature male orangutans have large flappy cheek-pads, known as flanges, a throat sac used to make loud verbalisations called long calls. Once they reach maturity, they spend most of their time alone, about 90%. I was lucky enough to get this fully-grown, matured orangutan giving me the best pose possible."

Gold Winner in "Nature Photojournalism" — Alain Schroeder, Belgium

Alain Schroeder/World Nature Photography Awards

"Sibolangit, SOCP Quarantine Centre, North Sumatra, Indonesia. The whole SOCP team works together to prepare Brenda, an estimated 3-month-old female orangutan (she has no teeth yet), for surgery. A sedative is administered, the arm is shaved, her temperature is taken, while others hold her head or her hand out of compassion for the baby. During the three-hour procedure, Dr. Andreas Messikommer, a renowned orthopaedic surgeon invited from Switzerland, will place a pin and screws to secure the damaged humerus. Brenda was confiscated from a villager in Blang Pidie on the west coast of Aceh who was keeping her as a pet."

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3 organic recipes that feed a family of 4 for under $7 a serving

O Organics is the rare brand that provides high-quality food at affordable prices.

A woman cooking up a nice pot of pasta.

Over the past few years, rising supermarket prices have forced many families to make compromises on ingredient quality when shopping for meals. A recent study published by Supermarket News found that 41% of families with children were more likely to switch to lower-quality groceries to deal with inflation.

By comparison, 29% of people without children have switched to lower-quality groceries to cope with rising prices.

Despite the current rising costs of groceries, O Organics has enabled families to consistently enjoy high-quality, organic meals at affordable prices for nearly two decades. With a focus on great taste and health, O Organics offers an extensive range of options for budget-conscious consumers.

O Organics launched in 2005 with 150 USDA Certified Organic products but now offers over 1,500 items, from organic fresh fruits and vegetables to organic dairy and meats, organic cage-free certified eggs, organic snacks, organic baby food and more. This gives families the ability to make a broader range of recipes featuring organic ingredients than ever before.


“We believe every customer should have access to affordable, organic options that support healthy lifestyles and diverse shopping preferences,” shared Jennifer Saenz, EVP and Chief Merchandising Officer at Albertsons, one of many stores where you can find O Organics products. “Over the years, we have made organic foods more accessible by expanding O Organics to every aisle across our stores, making it possible for health and budget-conscious families to incorporate organic food into every meal.”

With some help from our friends at O Organics, Upworthy looked at the vast array of products available at our local store and created some tasty, affordable and healthy meals.

Here are 3 meals for a family of 4 that cost $7 and under, per serving. (Note: prices may vary by location and are calculated before sales tax.)

O Organic’s Tacos and Refried Beans ($6.41 Per Serving)

Few dishes can make a family rush to the dinner table quite like tacos. Here’s a healthy and affordable way to spice up your family’s Taco Tuesdays.

Prep time: 2 minutes

Cook time: 20 minutes

Total time: 22 minutes

Ingredients:

1 lb of O Organics Grass Fed Ground Beef ($7.99)

1 packet O Organics Taco Seasoning ($2.29)

O Organics Mexican-Style Cheese Blend Cheese ($4.79)

O Organics Chunky Salsa ($3.99)

O Organics Taco Shells ($4.29)

1 can of O Organics Refried Beans ($2.29)

Instructions:

1. Cook the ground beef in a skillet over medium heat until thoroughly browned; remove any excess grease.

2. Add 1 packet of taco seasoning to beef along with water [and cook as directed].

3. Add taco meat to the shell, top with cheese and salsa as desired.

4. Heat refried beans in a saucepan until cooked through, serve alongside tacos, top with cheese.

tacos, o organics, family recipesO Organics Mexican-style blend cheese.via O Organics

O Organics Hamburger Stew ($4.53 Per Serving)

Busy parents will love this recipe that allows them to prep in the morning and then serve a delicious, slow-cooked stew after work.

Prep time: 15 minutes

Cook time: 7 hours

Total time: 7 hours 15 minutes

Servings: 4

Ingredients:

1 lb of O Organics Grass Fed Ground Beef ($7.99)

1 ½ lbs O Organics Gold Potatoes ($4.49)

3 O Organics Carrots ($2.89)

1 tsp onion powder

I can O Organics Tomato Paste ($1.25)

2 cups water

1 yellow onion diced ($1.00)

1 clove garlic ($.50)

1 tsp salt

1/4 tsp pepper

2 tsp Italian seasoning or oregano

Instructions:

1. Cook the ground beef in a skillet over medium heat until thoroughly browned; remove any excess grease.

2. Transfer the cooked beef to a slow cooker with the potatoes, onions, carrots and garlic.

3. Mix the tomato paste, water, salt, pepper, onion powder and Italian seasoning in a separate bowl.

4. Drizzle the mixed sauce over the ingredients in the slow cooker and mix thoroughly.

5. Cover the slow cooker with its lid and set it on low for 7 to 8 hours, or until the potatoes are soft. Dish out into bowls and enjoy!

potatoes, o organics, hamburger stewO Organics baby gold potatoes.via O Organics


O Organics Ground Beef and Pasta Skillet ($4.32 Per Serving)

This one-pan dish is for all Italian lovers who are looking for a saucy, cheesy, and full-flavored comfort dish that takes less than 30 minutes to prepare.

Prep time: 2 minutes

Cook time: 25 minutes

Total time: 27 minutes

Servings: 4

Ingredients:

1 lb of O Organics Grass Fed Ground Beef ($7.99)

1 tbsp. olive oil

2 tsp dried basil

1 tsp garlic powder

1 can O Organics Diced Tomatoes ($2.00)

1 can O Organics Tomato Sauce ($2.29)

1 tbsp O Organics Tomato Paste ($1.25)

2 1/4 cups water

2 cups O Organics Rotini Pasta ($3.29)

1 cup O Organics Mozzarella cheese ($4.79)

Instructions:

1. Brown ground beef in a skillet, breaking it up as it cooks.

2. Sprinkle with salt, pepper and garlic powder

3. Add tomato paste, sauce and diced tomatoes to the skillet. Stir in water and bring to a light boil.

4. Add pasta to the skillet, ensuring it is well coated. Cover and cook for about 10 minutes, stirring occasionally.

5. Remove the lid, sprinkle with cheese and allow it to cool.

o organics, tomato basil pasta sauce, olive oilO Organics tomato basil pasta sauce and extra virgin olive oil.via O Organics

Image from Wikimedia Commons.

Van Gogh’s Starry Night.


Van Gogh never got to enjoy his own historic success as an artist (even though we've been able to imagine what that moment might have looked like). But it turns out that those of us who have appreciated his work have been missing out on some critical details for more than 100 years.

I'm not easily impressed, OK?

I know Van Gogh was a genius. If the point of this were "Van Gogh was a mad genius," I would not be sharing this with you.

But I found this and I thought, "Oh, what a vaguely interesting thing." And then I got to the part about the Hubble Space Telescope, and, let me tell you: Mind. Blown.

We've got the set up here, but you have to watch the video for the full effect. It's all the way at the bottom.

Get this: Van Gogh was a pretty cool artist (duh), but as it turns out...

painting, science, psychotic

What’s the truth behind when you take off an ear?

assets.rebelmouse.io

...he was also A SCIENTIST!*

*Pretty much.

Here's the story.

While Van Gogh was in an asylum in France, after he mutilated his ear during a psychotic episode*...

(*Or, and I'd like to thank the entire Internet for pointing this out, there's a theory that his friend Paul Gauguin actually cut off his ear, in a drunken sword fight, in the dark. The more you know!)

science, premonition, predictions

Animated a thinking one-eared Van Gogh.

All Van Gogh GIFs via TED-Ed.

...he was able to capture one of science's most elusive concepts:

~~~TURBULENCE~~~

research, studied, proof, genius

Animated "Starry Night."

assets.rebelmouse.io

turbulence, fluid dynamics, energy cascade

Turbulence expressed through art.

assets.rebelmouse.io

Although it's hard to understand with math (like, REALLY HARD), it turns out that art makes it easy to depict how it LOOKS.

So what is turbulence?

Turbulence, or turbulent flow, is a concept of fluid dynamics where fluid movements are "self-similar" when there's an energy cascade — so basically, big eddies make smaller eddies, and those make even smaller ones ... and so on and so forth.

It looks like this:

figures, explanation, education, community

Pictures explain science.

assets.rebelmouse.io

See? It's easier to look at pictures to understand it.

Thing is, scientists are pretty much *just* starting to figure this stuff out.

reference, research, wisdom

Animation of referencing art to science.

assets.rebelmouse.io

Then you've got Van Gogh, 100 years earlier, in his asylum, with a mutilated ear, who totally nailed it!

illumination, luminance, pulsing

Science studying Van Gogh.

assets.rebelmouse.io

The folks who noticed Van Gogh's ability to capture turbulence checked to see whether other artists did the same. Most impressionists achieved " luminance" with their art (which is the sort-of *pulsing* you see when you look at their paintings that really shows what light looks like).

But did other artists depict turbulence the way Van Gogh did?

NOPE.

The Scream, historical, popular, famous

Animated “The Scream."

assets.rebelmouse.io

Not even "The Scream" could hold a candle to Van Gogh!

technology, star turbulence, sky, astronomy

Capturing concepts of nature.

assets.rebelmouse.io

Even in his darkest time, Van Gogh was able to capture — eerily accurately — one of nature's most complex and confusing concepts ... 100 years before scientists had the technology to observe actual star turbulence and realize its similarity to fluid turbulence mathematics as well as Van Gogh's swirling sky. Cool, huh?

Watch the video below to learn even more:

This article originally appeared on 11.14.14

Images provided by P&G

Three winners will be selected to receive $1000 donated to the charity of their choice.

True

Doing good is its own reward, but sometimes recognizing these acts of kindness helps bring even more good into the world. That’s why we’re excited to partner with P&G again on the #ActsOfGood Awards.

The #ActsOfGood Awards recognize individuals who actively support their communities. It could be a rockstar volunteer, an amazing community leader, or someone who shows up for others in special ways.

Do you know someone in your community doing #ActsOfGood? Nominate them between April 24th-June 3rdhere.Three winners will receive $1,000 dedicated to the charity of their choice, plus their story will be highlighted on Upworthy’s social channels. And yes, it’s totally fine to nominate yourself!

We want to see the good work you’re doing and most of all, we want to help you make a difference.

While every good deed is meaningful, winners will be selected based on how well they reflect Upworthy and P&G’s commitment to do #ActsOfGood to help communities grow.

That means be on the lookout for individuals who:

Strengthen their community

Make a tangible and unique impact

Go above and beyond day-to-day work

The #ActsOfGood Awards are just one part of P&G’s larger mission to help communities around the world to grow. For generations, P&G has been a force for growth—making everyday products that people love and trust—while also being a force for good by giving back to the communities where we live, work, and serve consumers. This includes serving over 90,000 people affected by emergencies and disasters through the Tide Loads of Hope mobile laundry program and helping some of the millions of girls who miss school due to a lack of access to period products through the Always #EndPeriodPoverty initiative.

Visit upworthy.com/actsofgood and fill out the nomination form for a chance for you or someone you know to win. It takes less than ten minutes to help someone make an even bigger impact.

@abcnews/TikTok

Cats are stars, onstage and off.

Oh, what it must be like to be a cat. To never suffer from imposter syndrome, to take on foes at least twice your size without hesitation, to navigate the world like you’re on every VIP list in existence. What a glorious life, indeed.

Take this concert-crashing kitty, for example. During a live orchestra performance at the 52nd annual Istanbul Music Festival, a curious feline wandered up on stage without a care in the world—and of course it was all anybody could talk about.

In a clip shared to multiple social media platforms by several news outlets, including @abcnews on TikTok, we see the gray and white cat traipse onto the stage, as if drawn in by the whimsical tune being played.

Then, it literally catwalks across the stage, unbothered from beginning to end.

Watch:

@abcnews A curious cat wandered onto stage during a live orchestra performance at the 52nd Istanbul Music Festival. #turkey🇹🇷 #orchestra #catsoftiktok ♬ original sound - ABC News

Of course, as many viewers pointed out, this is an all-too-common sight in Istanbul, which, like many Muslim countries, holds a special place in its heart for felines. According to Catster, cats don’t have owners. Instead, they are taken care of by the entire community all around the city—from tea houses to ferries to public transport and beyond.

Istanbul even funds veterinary care for its stray cats, including spaying and neutering, emergency care, and a mobile Vetbus. It’s pretty much Kitty Heaven over there.

Besides commending Istanbul for its feline-friendly atmosphere, people also shared their delight for the cat who “stole the show.”

“He KNEW this was about him. HIS moment! Lol,” one person wrote.

Another added, “that’s his background music, and he’s off on a big adventure.”

Another tapped into the cat’s POV, writing, “how lovely, the humans are playing me a song.”

Some even offered their best cats puns.

“I think it was trying to find the ‘purr-cussion’ section,”one person quipped.

Another said, “That is an ARISTOCAT.”

Istanbul might go above and beyond for its cats, but the respect we have for feline audacity is strong just about everywhere in the world.

A semicolon tattoo


Have you seen anyone with a semicolon tattoo like the one above?

If not, you may not be looking close enough. They're popping up...

Semicolon Tattoo

Semicolon Tattoo

Photo by The Semicolon Tattoo Project.

...everywhere.

Photo by The Semicolon Tattoo Project.

That's right: the semicolon. It's a tattoo that has gained popularity in recent years, but unlike other random or mystifying trends, this one has a serious meaning behind it. (And no, it's not just the mark of a really committed grammar nerd.)

The semicolon tattoo represents mental health struggles and the importance of suicide prevention.


Photo by The Semicolon Tattoo Project.


Project Semicolon was born from a social media movement in 2013.

They describe themselves as a "movement dedicated to presenting hope and love to those who are struggling with depression, suicide, addiction, and self-injury. Project Semicolon exists to encourage, love, and inspire."

But why a semicolon?

"A semicolon is used when an author could've chosen to end their sentence, but chose not to. The author is you and the sentence is your life."

Originally created as a day where people were encouraged to draw a semicolon on their bodies and photograph it, it quickly grew into something greater and more permanent. Today, people all over the world are tattooing the mark as a reminder of their struggle, victory, and survival.

Photos by The Semicolon Tattoo Project.

I spoke with Jenn Brown and Jeremy Jaramillo of The Semicolon Tattoo Project, an organization inspired by the semicolon movement. Along with some friends, Jenn and Jeremy saw an opportunity to both help the community and reduce the stigma around mental illness.

In 2012, over 43 million Americans dealt with a mental illness. Mental illness is not uncommon, yet there is a stigma around it that prevents a lot of people from talking about it — and that's a barrier to getting help.

More conversations that lead to less stigma? Yes please.

"[The tattoo] is a conversation starter," explains Jenn. "People ask what it is and we get to tell them the purpose."

"I think if you see someone's tattoo that you're interested in, that's fair game to start a conversation with someone you don't know," adds Jeremy. "It provides a great opportunity to talk. Tattoos are interesting — marks we put on our bodies that are important to us."

In 2014, The Semicolon Tattoo Project held an event at several tattoo shops where people could get a semicolon tattoo for a flat rate. "That money was a fundraiser for our crisis center," said Jenn. In total, over 400 people received semicolon tattoos in one day. Even better, what began as a local event has spread far and wide, and people all over the world are getting semicolon tattoos.

And it's not just about the conversation — it's about providing tangible support and help too.

Jenn and Jeremy work with the Agora Crisis Center. Founded in 1970, it's one of the oldest crisis centers in the country. Through The Semicolon Tattoo Project, they've been able to connect even more people with the help they need during times of crisis. (If you need someone to talk to, scroll to the end of the article for the center's contact information.)

So next time you see this small punctuation tattoo, remember the words of Upworthy writer Parker Molloy:

"I recently decided to get a semicolon tattoo. Not because it's trendy (though, it certainly seems to be at the moment), but because it's a reminder of the things I've overcome in my life. I've dealt with anxiety, depression, and gender dysphoria for the better part of my life, and at times, that led me down a path that included self-harm and suicide attempts.

But here I am, years later, finally fitting the pieces of my life together in a way I never thought they could before. The semicolon (and the message that goes along with it) is a reminder that I've faced dark times, but I'm still here."

No matter how we get there, the end result is so important: help and support for more people to also be able to say " I'm still here."

If you want to see more incredible semicolon tattoos, check out nine photos and stories that our readers shared with us!


This article was written by Laura Willard and originally appeared on 7.7.15

Identity

Comedian Tig Notaro's 7-year-old son had a beautiful reaction to learning his moms are gay

“I was so stunned because we’ve lived together almost eight years, and I’ve been gay the whole time — even prior!”

Comedian Tig Notaro on "The Late Show with Stephen Colbert."

June is LGBTQ Pride Month, a time for celebration for those in the community and their allies. People celebrate the occasion with pride parades, fly the pride flag, and commemorate special events in the gay rights movement, such as the Stonewall Uprising. But so far this month, for comedian Tig Notaro, things have been “a little weird.”

She explained the funny situation she and her wife, actor Stephanie Allynne, recently dealt with on the June 6 episode of “The Late Show with Stephen Colbert.”

Pride month, I’ll be honest, it’s been a little weird. My wife and I found out recently that our sons didn’t know we were gay. They will be 8 this month,” Notaro told Colbert. "Their school is six minutes away from our house, and at minute three we were in the front seat of the car talking about something about gay. Our son Finn leans forward and says, ‘You’re gay?’”


“I was so stunned because we’ve lived together almost eight years, and I’ve been gay the whole time — even prior!” Notaro joked. “So, I was like, ‘Yes! We are.’ I was so shocked.”

@colbertlateshow

#TigNotaro’s sons didn’t realize their moms were gay, but they jumped on board quickly! #Colbert

The couple felt they had to address the big revelation before the kids got to school, but they didn’t have much time. “We’re like three minutes now from the school, and I start explaining what gay is,” she continued. As she explained what it meant to be gay, she felt a little awkward coming out to her sons.

"And then while I was explaining it, I started getting insecure, thinking, 'What if he doesn’t like this?'” she worried. “So, she asked her sons to share their feelings on the sensitive issue. “What do you think about what I just told you?” Notaro asked them.

Her son Finn gave the most beautiful response.

“Oh, I love my family,” he said.

The couple were shocked that their kids had no idea what gay meant, even though their mothers were lesbians. “We drop them off at school and we’re like, ‘bye!’ and we truly drove off going like half-a-mile-an-hour, like ‘How on earth do our kids not know we’re gay?’ Because, dare I say, we’re also an iconic gay couple,” Notaro joked.

Allynne and Notaro have been married for over eight and a half years, tying the knot on October 24, 2015, in Notaro’s hometown of Pass Christian, Mississippi. It wasn’t long after that they became parents. On June 26, 2016, their sons, Max and Finn, were born by surrogate.

When the couple first met, it was challenging for Allyne, who wasn’t sure how to label her sexuality. "Everything about her felt right," she told People. "I knew I liked her, I knew I cared about her and that sent me into an identity crisis spiral. I felt the need to label myself. Was I gay? Was I bi? Was I still straight? Was I ever straight?"

"It took me six months to realize those labels were ridiculous. Once I was able to own my true feelings it was all easy and beautiful. I now don’t believe in the labels,” she continued.

Now, things have come full circle and the couple are explaining to their kids what it means to be gay. “I realized that even though there’s pictures of our wedding day and they know they have two moms, that doesn’t mean they know what gay is,” Notaro told Colbert.

The male employees of PrimaDonna try on their "breasts."

Let's face it, it's a lot easier to be a man than a woman. Although men die four years earlier than women, they get to live without the extra burdens of menstrual cramps, lower pay, the pain of childbirth, or the feeling of having a bra strap digging into their backs.

But now, the CEO of a bra company is letting men experience what it's like to have large breasts so they can understand what women go through every day.


One day a year, PrimaDonna CEO Ignace Van Doorselaere makes his male employees wear simulated E-cup-sized breasts for an entire work day. "There is only one way for a man to realize what an E-cup feels like, and that is having an E-cup," Van Doorselaere says.

In order to simulate the feeling of carrying around E-cup-sized breasts, the men wear weights hung around their necks. "Let's be honest, an E-Cup can weigh up to 1 or 1.5 kilograms (2.2 to 3.5 lbs) per breast," Van Doorselaere says. "This is a lot. It hurts your neck. It hurts your back. Imagine you are that woman. Carry those breasts for an entire day. That's why you need good support. Good support is important. Everybody at PrimaDonna knows that now."

This article originally appeared on 10.30.17