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Why George Lucas' $10 million donation to promote diversity matters.

He and Mellody Hobson took a step toward helping underrepresented groups in Hollywood.

Why George Lucas' $10 million donation to promote diversity matters.

George Lucas wants to help make Hollywood a more diverse place — starting with his alma mater.

George Lucas graduated from the University of Southern California in the late 1960s before going on to make some of culture's most iconic films. In 2006, he donated a whopping $175 million to USC's film school. Nine years later, and he and his wife, Mellody Hobson, opened up the pocketbooks once again, this time with a much more targeted initiative.


Photo by Pascal Le Segretain/Getty Images.

Lucas and Hobson just donated $10 million to USC's film school to help minority students and increase diversity.

The donation marks the creation of the George Lucas Foundation Endowed Student Support Fund for Diversity. It's the largest single donation for student support the school has ever received.

Here's how it'll work, according to the school's website:

"Undergraduate and graduate African American or Hispanic students will receive priority consideration for financial support from the fund. The recipients, who will be called George Lucas Scholars or Mellody Hobson Scholars, will first be awarded for fall 2016. The awards will be split equally between male and female students."

Hispanic and African-American storytellers are underrepresented in the entertainment industry. It is Mellody's and my privilege to provide this assistance to qualified students who want to contribute their unique experience and talent to telling their stories," Lucas said in a statement posted to the school's website (emphasis added).

Photo by Frederick M. Brown/Getty Images.

USC's own striking 2014 study found that, yes, diversity is certainly lacking in Hollywood.

When it came to characters, nearly three-quarters were white.

"Of those characters coded for race/ethnicity across 100 top films of 2014, 73.1% were White, 4.9% were Hispanic/Latino, 12.5% were Black, 5.3% were Asian, 2.9% were Middle Eastern, <1% were American Indian/Alaskan Native or Native Hawaiian/Pacific Islander, and 1.2% were from “other" racial and/or ethnic groupings."


And when it comes to diversity among directors, things are even worse.

"Across the 100 top films of 2014, only 5 of the 107 directors (4.7%) were Black. One Black director helmed two pictures and only one was female. Only 45 Black directors have been attached to the 700 top‐grossing films. This represents 5.8% of all helmers in the years analyzed. Only 19 Asian directors worked across the 700 top‐grossing films. This is an overall percentage of 2.4%. Only 1 Asian director was female across the films analyzed and was listed as a co‐director."

Lucas' contribution will certainly help, and hopefully spark a wider conversation about, diversity in Hollywood.

Fixing Hollywood's diversity problems isn't something that can happen overnight. Change hinges on so many factors, and one is the question of whether those in a position of power will use that power to lift the voices of minority filmmakers and actors. That's why it's important that people like Michael Moore and Geena Davis speak up and that George Lucas makes contributions like this.

Lucas resists the dark side of the Force and proves himself to be a true Jedi. Photo by David Paul Morris/Getty Images.

Lucas' donation helps push back in an effort to break down the barriers that prevent others from telling their stories. Well done, George.

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Amazon

Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

Amazon

Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.