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Why a furniture company is employing Jordanian women and refugees.

As the refugee crisis in numerous countries continues to grow, several companies are using their platform to help.

One of those is IKEA. The Swedish furniture company has partnered with the Jordan River Foundation to provide job opportunities for Jordanian women and refugees.

All photos courtesy of IKEA.


The first part of the partnership has culminated in the Tilltalande collection — a collection of co-created handcrafted textiles. Over 100 artisans are currently part of the initiative, and that number is expected to reach 400 by the end of 2020.

Vaishali Misra, business leader of the Social Entrepreneurs Initiative at IKEA, thinks it's just one of the many ways the company can put action behind its belief in a quality standard of living for people around the world.

"A sustainable world that provides a great quality of life for many people, respects human rights and protects the environment is possible," Misra writes. "We can provide economic opportunities and empower people so they are able to better provide for themselves and their families."

IKEA is showing mega corporations around the world how to put their dollars behind their mission.

By making women and refugee hires a priority, IKEA is making a bold statement: People from around the world matter, and they deserve the same opportunities as everyone else. The company stands by this ideology by providing steady year-round jobs, aiming to create sustainable job experiences that are safe and fair for employees.

"Each artisan is paid a salary equal or above the legal monthly minimum wage set by Jordanian government," Misra adds. "They also receive social security benefits and insurance."

As millions of people flee war-torn countries and unsafe territory, families are not only displaced, they're forced to start over.

People who previously had careers and a reliable means to support themselves are forced to begin their lives over again in a new place. Large companies around the globe have steadily become involved, creating space to support those living in or seeking asylum from vulnerable locations.

"The current international refugee crisis is one of the greatest, most complex humanitarian challenges of our generation," Misra says. "Today, the number of people displaced from their homes by violence and persecution is unprecedented in human history. More than 65 million people have been forcibly displaced and nearly a third — more than 22 million — are living outside of their countries as refugees, according to The U.N. Refugee Agency. At IKEA, we think being an active member of our local communities is an important part of how we realize our vision to create a better everyday life for the many people. We feel compassion for our neighbors and especially want to help others less fortunate."

The collaboration's success has created a ripple effect in supporting lasting economic development for women and refugees.

Committed to serving people in vulnerable communities around the world, IKEA is working to support positive social and economic development by collaborating with artisans in rural India, Romania, and Thailand and working with partners in countries like Uganda, Sweden, Denmark, Belgium, and Croatia, just to name a few.

"We are of course committed to supporting refugee communities, but also seek and promote partnerships that can impact the well-being of other communities as well," Misra writes. "Our social entrepreneur partnerships help individuals in underserved communities learn the skills and acquire the resources to bring about a lasting change in their lives."

As the company looks toward how to be impactful in the future, it's clear that they've already gotten a pretty great start.

Pedro Pascal and Bowen Yang can't keep a straight face as Ego Nwodim tries to cut her steak.

Most episodes of “Saturday Night Live” are scheduled so the funnier bits go first and the riskier, oddball sketches appear towards the end, in case they have to be cut for time. But on the February 4 episode featuring host Pedro Pascal (“The Mandalorian,” “The Last of Us”), the final sketch, “Lisa from Temecula,” was probably the most memorable of the night.

That’s high praise because it was a strong episode, with a funny “Last of Us” parody featuring the Super Mario Brothers and a sketch where Pascal played a protective mother.

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AMC Theaters/Youtube, Variety/Twitter

AMC announced that it would be implementing a new three-tier ticketing system.

AMC Theaters, America’s largest movie theater chain, announced on Feb 6 that it will be adopting different ticket prices based on seat location.

Moviegoers will have three tiers to choose from based on sightline of the movie screen—Preferred Sightline, set in the middle at the highest price point, Value Sightline, set in the front of the auditorium at the lowest price, and Standard Sightline, which is basically everything else (including the back seats, which are perhaps the most commonly picked) set at the traditional cost of a ticket.

In other words…heartbreak will feel more expensive in a place like this…or less, depending on where you sit



The company’s announcement was met with both criticism and approval. While some feel the move follows a well-established business model, others have found it to be taking away a valued aspect of the moviegoing experience.

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Pop Culture

Keanu Reeves shocks a small-town pub by stopping in for a pint and taking photos with the staff

“So today we had a surprise visitor for lunch. What a lovely man he was, too."

Keanu Reeves in São Paulo, Brazil, 2019.

Keanu Reeves has a reputation as one of Hollywood’s nicest celebrities. Recently, he cheered up an 80-year-old fan who had a crush on him by calling her on the phone. He’s also bought an ice cream cone for a fan to give an autograph on the receipt and crashed a wedding to take photos with the bride and groom.

He’s also an incredible humanitarian who gave up a big chunk of his money from "The Matrix" to a cancer charity.

The “John Wick” star was his usual gracious self over the weekend when on Saturday, February 4, he and a friend walked into The Robin Hood pub in Tring, Hertfordshire, about 30 miles outside of London.

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via Pexels

A mother puts a fresh diaper on her baby.

Scientists at Penn State University have devised a “smart diaper” that alerts parents when their baby is wet. The diaper is made of paper, treated with sodium chloride (salt) and has a circuit board drawn with a pencil.

When the humidity level rises in the diaper, the graphite and the urine are absorbed by the paper and it turns on a sensor powered by a small lithium battery. The sensor then sets the alarm on an app that parents download onto their phones.

“The hydration sensor is highly sensitive to changes in humidity and provides accurate readings over a wide range of relative humidity levels, from 5.6% to 90%,” the researchers at Penn State said in a statement.

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Pop Culture

Kelly Clarkson and Pink's gorgeous unplugged 'What About Us?' duet came with a timely​ message

"We're not listening to each other right now. And it's so loud, and so gross, and so angry…"

Pink and Kelly Clarkson teamed up for a sweet acoustic version of "What About Us?"

Pink and Kelly Clarkson are both known for having powerhouse voices that can belt at incredible ranges but also soften for a sweet ballad. Put the two of them together, and…well, dang.

On Feb 6, Clarkson featured Pink on her daytime talk show, in which she often sings with musical guests. The two superstars sang several acoustic duets with pitch-perfect harmonies, prompting fans of both artists to clamor for a collaborative album.

One song they sang together was Pink's "What About Us?" Pink previously described the song to The Sun in 2017: "The world in general is a really scary place full of beautiful people. Humans are resilient and there's a lot of wonderful—like I said in the song—'billions of beautiful hearts' and there are bad eggs in every group. And they make it really hard for the rest of us."

In the intro to their duet, Clarkson asked Pink about the impetus behind her writing the song.

"We're not listening to each other right now. And it's so loud, and so gross, and so angry and people are being forgotten," Pink shared. "People are being counted out and their rights are being trampled on just because a group of people doesn't believe in them."

"Like, I don't understand how so many people in this world are discounted because one group of people decided they don't like that," she continued. "And I won't—I won't have it. One of the most beautiful things that my dad taught me was that my voice matters and I can make a difference, and I will."

The lyrics of the song seem to address the political leaders and decision-makers who hold people's lives in their hands as they pull the levers of power. It's a beautiful song with an important message wrapped up in gorgeous two-part harmony.

Enjoy:

Saturday Night Live/Youtube

"It's a me."

Pedro Pascal and HBO seem to be a match made in pop culture heaven. His role in the fourth season of “Game of Thrones” shot him to notoriety. He’s currently starring in “Last of Us,” which also boasts a massive viewership.

And now, thanks to one epic “Saturday Night Live” skit, fans are clamoring to see Pascal take on a new role—a brooding, hardened, princess smuggling Mario.

The faux trailer imagines the video game Mario Kart as a quintessential HBO drama. Mario (Pascal) has to use his driving skills to get Princess Peach (played by Chloe Fineman) through an apocalyptic Mushroom Kingdom.
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