When people say, "It never hurts to ask," this is probably what they're talking about.
For decades, Nike has been one of the biggest names in the athletic shoe game.
Michael Jordan, LeBron James, Kobe Bryant, Maria Sharapova, Serena Williams, and dozens of other premier athletes have all at one time or another had high-end, custom apparel designed for them by the team at Nike.
It shouldn't come as a surprise that Nike's new Flyease shoe line was inspired by a person, too.
But this time, the person behind the shoe isn't a professional athlete. He doesn't even recreationally play basketball, baseball, tennis, golf, volleyball, or anything like that.
He's just a regular guy named Matthew Walzer who reached out to the company for some help.
Three years ago, Matthew wrote a letter to Nike, explaining that as the result of having cerebral palsy, he's not able to tie shoes.
His letter, written when he was 16, reads in part (emphasis added):
"Out of all the challenges I have overcome in my life, there is one that I am still trying to master, tying my shoes. Cerebral palsy stiffens the muscles in the body. As a result I have flexibility in only one of my hands which makes it impossible for me to tie my shoes. My dream is to go to the college of my choice without having to worry about someone coming to tie my shoes everyday.
I've worn Nike basketball shoes all my life. I can only wear this type of shoe because I need ankle support to walk. I am currently wearing the Lunar hyper gamer and LeBron Zoom Soldier 6's. At 16 years old, I am able to completely dress myself, but my parents still have to tie my shoes. As a teenager who is striving to become totally self-sufficient, I find this extremely frustrating, and at times, embarrassing.
I know that Nike makes slip-ons, sandals and other types of shoes. However, I and many other physically challenged people are unable to wear them due to a lack of support. When I think of Nike, I think of one of America's most innovative and forward thinking companies. Nike is always pushing the limits, making their shoes lighter, faster and stronger by using new materials, new designs and new technologies. This benefits people all around the world. Bill Bowerman said it best, 'If you have a body you are an athlete.' I believe everyone, no matter what their physical, economic, or social circumstances may be, deserves to call themselves an athlete, and deserves to have a sense of freedom and independence."
To Matthew's surprise, Nike was on board.
They were so on board, in fact, that they decided to design custom shoes just for him. Nike designer Tobie Hatfield got hold of Matthew's letter and began working with him to create the shoe right away.
The shoes use an innovative zipper design that can be operated with one hand.
It works like a slip-on but then wraps around the back, making it easy to put it on with just one hand. This was awesome for Matthew.
Tobie and Matthew continued to work together, refining the design so other people facing similar challenges could benefit.
Tobie invited Matthew to come in and check out the final version of the Flyease shoes, which, as Matthew notes in the video below, is great because it's a shoe that works just as well even for people who aren't limited to using just one hand for putting on shoes.
And while he was there, Matthew even had a chance to meet one of his heroes: LeBron James. He seemed pretty excited, to say the least.
The whole experience seems to be a major win for both Matthew and Nike.
While not everyone will be able to afford the shoes — they are Nikes after all — this is still a positive step toward more inclusive branding. Companies design products to make money, and often the reason they don't make products for “niche" markets is because they're afraid of losing money.
But with this move, Nike proves that you can create a product designed for the needs of a smaller community that has mass appeal as well. And while Nike isn't a perfect company (few companies are), they listened, and they helped solve a problem that they maybe didn't even know existed. This story has a positive outcome for everyone involved.
This is how we help make the world a better place — by learning about each others' struggles and asking the very simple question, "What can I do to help?" You never know when you'll be in the position to make someone else's life a whole lot easier.