Imagine heading out to run errands at all your usual places, and your phone's "equity app" has a better idea.

Siri might say, "Buy your groceries at one of these other stores, just as close as your regular store." Or "There are three coffee shops within 2 miles. You haven't tried this one before."

We already get shopping suggestions when we bring up Google Maps, especially when our smartphones are transmitting our GPS coordinates. A similar type of computation is happening behind the scenes at Facebook and Twitter, whose targeted ads can sometimes be scarily on point.

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Courtesy of Chef El-Amin
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When non-essential businesses in NYC were ordered to close in March, restaurants across the five boroughs were tasked to pivot fast or risk shuttering their doors for good.

The impact on the city's once vibrant restaurant scene was immediate and devastating. A national survey found that 250,000 people were laid off within 22 days and almost $2 billion in revenue was lost. And soon, numerous restaurant closures became permanent as the pandemic raged on and businesses were unable to keep up with rent and utility payments.

Hot Bread Kitchen, a New York City-based nonprofit and incubator that has assisted more than 275 local businesses in the food industry, knew they needed to support their affiliated restaurants in a new light to navigate the financial complexities of shifting business models and applying for loans.

According to Hot Bread Kitchen's CEO Shaolee Sen, shortly after the shutdown began, a third of restaurant workers that they support had been laid off and another third were furloughed.

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