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Mom shares idea for a Forever 41 for Millennials and people think it's brilliant

90's music, free coffee and awesome clothes that fit. Where do we sign up?

Mom advocates for store called forever 41 for elder Millennials

There's something that happens after you reach a certain age. It's almost like you're back to being stuck in between the aisles of your favorite department store. You no longer feel comfortable in the juniors section of the store but the other side of the aisle can sometimes feel a bit too mature.

If you're not quite ready for fully elastic waisted polyester pants but are way too old to feel comfortable wearing a shirt that's missing random patches of material, then Forever 41 may be the store for you. At least that's if Tara Joon gets her way.




The mom took to social media to propose the store idea geared towards Millennial women. There's already a store called Forever 21, which has clothes for...well, people much closer to 21.

Forever 41 would cater to women in their 40s and it honestly sounds like dream that should absolutely become a reality, especially if Joon's suggestions are realized.

"We need a store called, Forever 41! Where they play the 90s music, free coffee and snacks all around the store. They should have in house therapists near the fitting area for crisis counseling at all times. They should have a bin for portable fans for all of us that are perimenopausal," Joon says.

Joon isn't alone in her desire to have a store specifically designed for middle aged women. There were several commenters giving suggestions on what else should be included.

"How about shirts that are actually long enough to reach the top of my hips? Is that too much to ask, fashion industry?!?!," one person writes.

"We need the firemen to be complimentary. They give you a compliment as you walk in," another says.

"I also want this as a club. Everybody wears 90s clothes and or prom dresses, and every night at the end of the night they play 'Closing Time' at last call," someone adds.

"Can they play the music at a level we can talk over too. It sounds perfect," another person suggests.

Maybe this idea will take off and there will be a Forever 41 opening near you. If they throw in a babysitting area, you'd never get moms to leave that store. Listen to the rest of her brilliant idea below.

@thereal.tarajoon Forver 41 🤩 What else would you like the store to have? Please share! #forever41 #momlife #tiktokvidcon ♬ original sound - Tara Joon

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Want to do your part to be kinder to the environment and also shop for your loved ones this holiday? Take a look at this list of eco-friendly products that include long-lasting, plastic-free, sustainably sourced or repurposed gifts that your family and the planet will appreciate. Shopping at Upworthy Market means directly supporting the artisans who craft their products, so with every purchase, you do good.


1. Recycled Paper Journal

With brown hues that evoke autumn, this journal is handcrafted of recycled paper by Mexican artisan Indira Flores. She applies the designs using colors from the bougainvillea flower, lining the spine with black leather. The journal opens to 76 pages of recycled paper.

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2. Handmade Wooden Desk Calendar

A sophisticated addition to any office desk, this calendar is the perfect accent for marking the passage of time. Never out of style, the calendar is handcrafted from local rain tree wood by Thailand's Waraporn Khamsuk, and consists of a stand that houses numbered tiles resting just below month tiles. Each tile is made so that it can be removed and replaced with another, capable of displaying every day of the year.

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3. Recycled Paper Earrings

Akwele Suma designs earrings of maritime charm in a festive red hue. She recycles paper by folding it into boats with terracotta masts and recycled plastic bead anchors. These Ghanaian handcrafted earrings exude playful naivete and an eco-conscious mindset. The artist uses the paper at hand so paper colors will vary, making each design a unique example of handcrafted art. The beads receive a protective coat of clear nail polish.

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4. Recycled Rubber Sling

Dedicated to the use of eco-friendly materials, El Salvador's María Ruffatti designs this sleek and simple sling handbag. The bag is handcrafted from recycled rubber and drapes over the shoulder on a single adjustable strap. A pocket at the front opens with a magnetic snap for storing small items. The bag's main compartment opens with a zipper, revealing a lined interior with an open pocket on one side.

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5. Recycled Wrapper Shoulder Bag

This colorful shoulder bag comes from Maria Isabel Ramos in Guatemala. The eco-savvy designer knows the metalized wrappers used for sweets and chips are not biodegradable; therefore, in an effort to preserve the environment, she transforms them into a trendy accessory. "My favorite color is silver, but I also like bright colors," says Ramos of this shoulder bag. Entirely crafted by hand, the bag is lined with cotton and features an inner pocket.

6. Coconut shell piano

The kalimba, or African thumb piano, is easy to play and pleasing to the ear. Crafted from hollow coconut shell and painted in bright colors, it features a sea turtle on the front. The kalimba produces an array of varied tones when the stainless steel "leaves" are plucked with the thumb. This petite and portable instrument is perfect for reproducing elements and tones of tribal music with ease, and is presented by Trisna Dewi.

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7. Handmade Recycle Whale Sculpture

Working to clean up oceans and waterways, recycle, and employ the local community, Ocean Sole of Kenya creates amazing sculptures from recycled flip-flops. This colorful whale shark sculpture is formed and hand-carved from approximately nine flip-flops, and can take as long as seven hours to create.

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Are you on the hunt for some great gifts for your extra pawsome friends. Then paws what you're doing, head to our Shop and check out our curated list, which showcases the best gifts for those who love animal-themed stuff. At Upworthy Market you are directly supporting artisans who create their own products, so you are doing good with each dollar you spend.


1. Paw Print Ring

Express your love for animals with this band ring from Bali. Handcrafted of sterling silver, the ring features paw print motifs around the band, given a contrasting combination of finishes. Bali Animal Welfare Association presents the ring as part of an effort to promote the safety and humane treatment of animals.

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2. Turtle Flower Pot

A cheerful little turtle comes to life in terracotta. Handcrafted by ceramists from the House of El Salvador Artisans, this versatile design is perfect to hold a potted plant. Geometric patterns in pale brown adorn the ornate shell.

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3. Mindful Cat Sculpture

A serene cat sits in lotus pose as if in prayer or meditation in this charming sculpture. Hand-carved in Bali from local suar wood and signed by artist Nengah Sudarsana, who shares his love for animals through his work.

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4. Dolphin Necklace

Sleek and agile, twin dolphins leap and play on this pendant necklace made by Andi Rachmansyah in Bali. The pendant is hand- carved from smooth cow bone and centered on a black cotton cord of adjustable length.

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5. Owl Statues

Three petite green ceramic owls recommend that we "see no evil, hear no evil, and speak no evil." This charming trio of statuettes is created by Duangkamol Srisukri in Thailand.The figurines are crafted by hand and given the crackled glaze that is characteristic of celadon ceramic.

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6. Gecko Wood Stopper

A handy little gecko rests atop a door stopper with a natural brown finish. Nengah Sudarsana designs this Balinese door stopper, hand-carved of suar wood for a charming home accent.

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7. Hand-Carved Elephant Sculpture

From Suresh and Devender Garg, this striking kadam wood sculpture captures the elephant's inherent majesty. Its lordly stride, intelligent expression, strength and power radiate from the hand-carved piece. The perfect gift for elephant lovers.


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5 gifts available for under $30

Gifts that won't break the bank.

With the holidays fast approaching, people are preparing for "the most wonderful time of the year." But, given all the gift-giving, it can also be "the most expensive time of the year." While shopping for others and finding a great gift is what the holiday spirit is all about, it can leave you feeling stressed about how much you're spending. Well, we're here to help with five hand-crafted gifts for under $30 from the Upworthy Market. When you buy from Upworthy Market, you're getting goods that do good. That's because every purchase you make directly supports artisans from all around the world.


1. Cotton Backpack

This handcrafted cotton drawstring bag by the House of Antigua Artisans is chic and lightweight. They use traditional looms and methods to create fabulous contemporary accessories. This handwoven cotton backpack in black with red and yellow accents is just right for the gym, library or farmer's market. The bag has polyester cords that adjust both the shoulder strap length and the bag's opening.

2. Silver Ring

Using the lost wax casting technique, Alon Diller of Mexico creates a subtle but elegant band ring for men or women. The ring surface is textured to resemble the bark of a tree, while the band's edges are polished to a high shine.

3. Bottle Opener

Entertain your dinner guests with this creative wine bottle holder. To enjoy the treat within, you will have to solve the puzzle of how to open the bottle holder. Thai artisan Waraporn Khamsuk handcrafts the puzzle from raintree wood with a white cord. The bottle holder will fit a bottle with a 3-inch diameter and 12-inch height.

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4. Shoulder Bag

Thai artisan Jiap Rojjana designed this stunning cotton blend shoulder bag that closes with a coconut shell button. Gold, scarlet and blue designs stand out against a black background, creating a bold and eye-catching look. Orange and white embroidery completes the design. The inside of the bag features a black cotton lining and a zipper pocket.

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5. Worry Dolls

Dressed in a variety of colorful dresses, 12 Guatemalan worry dolls are here to preserve ancient Maya traditions. Legend has it that the Maya Sun God gave princess Ixmucané the gift of solving people's problems. With time people started making dolls in Ixmucané's honor and they would tell her their woes, hoping she would solve them through the dolls. 'This tradition is still alive,' says Ana from the Lopez Garcia Family. 'The idea is to have many worry dolls and trust each one with whatever troubles you. Once you've told them, you put them under your pillow. It is said that during the night, while we sleep, the dolls will whisper the solution to our troubles. For us, crafting the worry dolls - muñequitas quita penas - is our main source of income.It allows us to provide our children with an education as well as a job for all of us.' The set of 12 arrives in a pedal-loomed cotton pouch.

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