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cool history

Would you eat "baby food for adults?"

Brands are constantly adapting to our ever-changing world in an effort to stay relevant and viable and, ultimately, make their bottom line. However, sometimes these attempts at gettin’ with the times are so out of touch they miss the mark completely. We call these instances marketing fails.

One such marketing fail happened in 1974, when Gerber—the brand synonymous with baby food—tried, and failed, to rebrand itself as a food for college kids.

As explained by Max Miller of Tasting History, in a short but sweet video (though maybe not as sweet as Gerber’s puréed mango-apple-banana flavor), the ‘70s saw a dramatic decline in marriages and births following the Baby Boom between 1946 and 1964. Less babies, of course, meant less need for baby food, and Gerber was looking for ways to combat a slump in its sales.

Their solution? Rebrand their product as something for college kids.

- YouTube www.youtube.com

Using the logic of “We were good for you then. We’re good for you now,” Gerber rolled out full meals like "Beef Burgundy," "Mediterranean Vegetables," "Ham Casserole," "Creamed Beef," and even "Sweet and Sour Pork” placed in the exact same jars used to contain infant food.

Though the idea itself might have been sound—convenient, all-in-one meals? What busy single person doesn't want that?— the biggest flaw was in the execution. Depressing, or condescending taglines like "Something to eat when you're alone" and "Look at you! All grown up!" didn’t exactly endear young folks to drown out their loneliness with a savory, lukewarm meat mush.

gerber baby food, baby food, marketing fail, commercial, vintage commercials, tasting history, max miller Who doesn't wanna eat beef burgundy right out of the can?Wikimedia

All in all, the failed product went off the shelves within only a few months of its launch. As many viewers pointed out, this very well could have been an idea too ahead of its time, because in today’s fitness-centric world, it could have been a hot ticket item.

“There's a market for meal replacements, both for people with finite time and health buffs,” one person noted.

Another echoed, “Honestly, just put it in a squeeze pack and market it for fitness and those sales will soar.”

Others brought up the fact that the elderly, sick, or, as one person put it it, “the Soylent crowd who hate how the subsistence of their physical body interferes with the grindset,” could have easily bought into the product. But cool college kids? Not so much.

Still, this probably doesn’t go down in history as the most out of touch market schemes. Certainly not in comparison to the infamous Kendall Jenner Pepsi Ad from 2017.

- YouTube www.youtube.com

Or the short-lived Dove Facebook Ad, also from 2017, where a Black woman takes off her shirt to reveal a white woman standing in her place. The idea was to imply that the product was for all women. The interpretation was that it promotes white ideals of beauty. Whoops.

- YouTube www.youtube.com

Or when the American Dairy Association made a translation blunder with their “Got Milk?” campaign, when it wrote “Tienes leche?” for its Spanish-speaking audience. This literally translates to “Are you lactating?”

You could also put the recent Sydney Sweeny American Eagle blue jeans ad in this category. The highly controversial commercial might have boosted web site traffic, but sales? Not so much, according to sites like Adweek and Retail Brew.

- YouTube www.youtube.com

Bottom line: brands ultimately aim to serve themselves, and they do so by trying to tap into the potential emotional triggers of their customer base. We know this, but, let’s face it, even the most scrutinous among us might be swayed by the clever or heartfelt story told in an ad. When they majorly faceplant, however, it’s a lot easier to see their true intentions and a good reminder to take it all with a grain of salt.

Education

GE co-founder Elihu Thomson discusses growing up in the 1860's in unearthed video

90 years later people are seeing him on a device he never thought possible.

A photo of a lightbulb and a portrait of Elihu Thomson

We can read all the history books in the world, and still, there’s something magical about hearing about a time period firsthand, from someone who actually lived in it. Especially since, depending on how far back you go, it can be incredibly rare.

Take for instance this video interview, originally filmed in 1932 (wow), which was colorized and shared to Youtube by the ‘Life in the 1800s’ Channel. It features Elihu Thomson, an English-America engineer and inventor who helped bring mainstream electricity to America.

But this video isn’t about his career, but about his childhood memories while living in Philadelphia in the 1860s.

Much of the conversation revolved around Thomson’s first electrical experiments. Apparently, the young, precious lad was “forced out of high school” when he was only 11, and teachers recommended that he use his spare two years to “keep away from the books and to develop physically.”

That, however, didn’t fly with preteen Thomson, who said “if you do that you might as well kill me now, because I’ve got to have my books.” Hey, at least he wasn’t saying that about an iPad.

Thomson essentially homeschooled himself for a couple of years, learning about chemistry and electrical experiments, and even performing a few with his father, who was also scientifically minded. Thomson even recalls at one time “getting even” with his dear old dad by giving him a shock with a handmade leyden jar, or as he called them, "lightening jars.”

history videos, cool history, victorian era, colorized video, vintage videoDiscovery of the Leyden jar in van Musschenbroek's labPhoto credit: Canva

Overall it’s a brief interview, but people found it remarkable nonetheless. It seemed to feel particularly meta how someone clearly passionate about science would be even more floored to see today's technology.

“Imagine sitting there, talking about your life, never knowing that in 90 years a bunch of people will be listening to you from a device you would never believe could ever be possible.”

“This guy witnessed the invention of telegraph, telephone, trains, steamboats, planes, tanks, automatic weapons, automobiles, radio, cinema and probably heard some news about a television device before dying. Amazing.”

People were also amazed by how many groundbreaking firs’ts Thomson must have seen, which are just common, everyday occurrences now.

“This man lived through the civil war, saw the first lightbulb, a telephone call, the radio and then silent and talking films, horses being replaced by cars. Everything we take for granted today. He saw them first. Amazing.”

One person even noted, “It's amazing how much of a difference it makes having this old black and white footage colourised. It just makes it that much more real, and gives a feeling that this wasn't so long ago.”

Lastly, someone argued that Thomson was a prime example of why “fostering your child's creativity and knowledge is so important.” After all, Thomson would develop around 700 patents, and later help found the General Electric company, thanks in no small part support he received from his dad helped him discover his talents as an engineer. Guess that doesn’t change no matter what time period you’re born into.

Watch below:

- YouTubewww.youtube.com

Education

Listen to famous Victorians having a ball recording their voices for the very first time

Getting drunk and speaking into a phonograph used to be prime entertainment.

AI generated image/Photo credit: Canva, Levin C. Handy/Wikipedia

It's so cool to listen to them ponder a future that would become our present.

The latter part of the Victorian era brought us the invention of photography, and along with it a more realistic—though not completely accurate—glimpse into what life of the time period looked like. And yet, the same can’t be said for what 19th century folks sounded like.

While technically the first recording of a human voice did happen in 1860 (very early on in the Victorian era), it wouldn’t be until the 1880s, when Thomas Edison perfected the technology with his new-and-improved wax cylinder phonograph, that voice recording would become more of a commonplace concept.

In a video created by Kings and Things, we are thrust back in time to when this device made its debut, and subsequently captured the voice of many Victorian era icons. During an evening soirée held in London, George Gouraud, an American employee of Edison, decided to delight his guests by inviting them to record their own personalized message to Edison.

This novel form of entertainment would always start the same way—Gouraud would first toast the guest before prompting them to speak. Needless to say, things would quite quickly turn into drunken fun.

- YouTubewww.youtube.com

But there was also a bit of unintentional foreshadowing that came about. Composer Sir Arthur Sullivan, for example, all but predicted the kind of impact this technology would have on music.

"For myself I can only say that I am astonished and somewhat terrified at the results of this evening's experiments: astonished at the wonderful power you have developed, and terrified at the thought that so much hideous and bad music may be put on record forever,” he said.

Gouraud would hold many demonstrations of the phonograph, both at his home in London and at other social events with elite guests, hoping to record the “voices of the great of all nations, to include alike someday the voices of the living and the dead” so that they might be available for future generations.

Getting that kind of extensive archive, however, wasn’t always easy. Even today, many of us get choked up at the thought of talking on the telephone. The nerves were understandably similar, if not worse, for Victorians not only interacting with a daunting device for the first time, but also the concept of their voice being immortalized.

“It is curious to see how the most distinguished speakers behave when they find themselves in front of the photograph and speak into it,” Gouraud noted. Even the famously confident stage actor Sir Henry Irving apparently became "frightened out of his own voice.”

Eventually other “recordists” were brought on to replicate Gouraud’s work of demonstrating the phonograph. And one of them recorded one of the most well known and influential Victorians of them all, the founder of modern nursing herself—Florence Nightingale.

Here’s what the Lady with the Lamp had to say:

“When I am no longer even a memory, just a name, I hope my voice may perpetuate the great work of my life.”

Other notable recordings include politician William Gladstone and Queen Victoria herself—though her recording was replayed to the point of damaging the quality, and it’s hard to accurately detect whose voice it might belong to. It would be much, much later that any of the recordings could be replayed without any degradation.

This entire video is a great reminder that while we might not ever be able to truly time travel (although here’s hoping!) , that doesn't mean we won’t continue finding new ways to experience the past. It’s also interesting to think what folks a hundred years from now will think of the many, many questionable recordings of ourselves that will live on forever via the internet.

Check out more of Kings and Things' content here.