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Ben & Jerry's is implementing a new policy that will surely ruffle some feathers in Australia.

On May 24, the ice cream company announced that all 26 of its Aussie stores will be barring customers from ordering multiple scoops of the same flavor.

Why? Marriage equality isn't yet legal in Australia.

— (@)

The flavor ban, of course, is meant to be symbolic of Australia's ban on same-sex marriage.

Despite the indisputable popularity of marriage equality in Australia, political gridlock has prevented parliament from approving any measure that would legalize same-sex marriage.

The country's (very dated) Marriage Act 1961 prohibits two people of the same gender from tying the knot.

That's where the ice cream scoop ban comes in.

Ben & Jerry's knows the new policy might upset some customers. But that's sort of the point.

The company — which has championed progressive causes like climate action, ending systemic racism in law enforcement, and expanding voting rights in the U.S. — has never been one to shy away from controversy.

Getting angry at the ban on two scoops of the same flavor "doesn’t even begin to compare to how furious you would be if you were told you were not allowed to marry the person you love,"the ice cream company's website reads.

Photo by Saul Loeb/AFP/Getty Images.

In addition to the flavor ban, Ben & Jerry's is setting up mailboxes in all of their Australian stores so customers can write their representatives, urging them to support marriage equality ahead of the next parliament sitting on June 13. The company is also encouraging customers to get involved with Australia's Equality Campaign.

These might sound like bold stances for a company to take. But to the ice cream makers, it's simply standing up for what most people believe in: "At Ben & Jerry’s we love love, and we think most Australians do too."

To learn more about Ben & Jerry's efforts promoting marriage equality in Australia, visit the company's website.

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This ice cream company is tired of racial injustice, so they’re no longer remaining silent.

Ben Cohen and Jerry Greenfield have never been the kind of guys who shy away from demanding social justice.

When they aren’t making delightfully tasty ice cream flavors, the creators of Ben & Jerry’s ice cream are out to to ensure that the world is a better place for everyone.

This week, they made it clear that “a better place for everyone” also includes people of color:

— (@)

In a statement that encapsulates some of the best of humanity, the Ben & Jerry’s team broke down why black lives matter.

They explained the systemic inequality plaguing communities of color and the simple, yet somehow still misunderstood, concept that asking for equal rights in the eyes of the law doesn’t mean that other lives do not matter.

Photo by Ade Johnson/AFP/Getty Images.

“Black lives matter," the statement reads. "They matter because they are children, brothers, sisters, mothers, and fathers. They matter because the injustices they face steal from all of us — white people and people of color alike. They steal our very humanity.”

The statement also explained the importance of standing together in “overcoming systemic racial injustice” by admitting there is, in fact, a problem:

“Whether Black, brown, white, or blue — our nation and our very way of life is dependent on the principle of all people being served equal justice under the law. And it’s clear, the effects of the criminal justice system are not color blind.”

Ben and Jerry’s outspoken support of Black Lives Matter is especially crucial right now.

When San Francisco 49ers quarterback Colin Kaepernick kneeled during the national anthem to protest systemic injustice — an act he has the constitutional right to do — he received death threats, was berated by “fans,” and was questioned about his dedication to his country.

According to the Guardian, the number of people killed by police in the U.S. this year had already surpassed 800, more than half of which have been people of color. Black women are continuously being harassed on social media by racists for merely existing as a black woman. And black actors and actresses continue to be paid less than their white counterparts.

As Ben and Jerry aptly point out: We have a very big problem.

But their commitment to social justice and political responsibility isn’t new.

The ice cream tycoons have long worked toward addressing systemic injustice with social consciousness.

In April 2016, the co-founders were arrested outside the U.S. capitol while taking part in a “Democracy Awakening” protest, a movement to "protect voting rights, get big money out of politics, and demand a fair hearing and an up or down vote on President Obama's Supreme Court nominee.”

Black Lives Matter protesters. Photo by Sean Rayford/Getty Images.

They’ve also made strides in ensuring that the farmers who help produce the ingredients in delightful flavors, like Cherry Garcia and Chunky Monkey, are treated fairly. And in January 2015, they committed to using fair-trade certified ingredients, such as sugar, coffee, and bananas.

Ben & Jerry’s has also been — and continues to be — a vocal proponent of LGBTQ rights. (In 1989, the ice cream company was the first major company in Vermont to offer health insurance to same-sex couples and employees’ domestic partners.)

In short, Ben and Jerry been awesome for a long time, and they show no signs of slowing down.

Their support of the Black Lives Matter movement is an example for companies like Air Academy Federal Credit Union, who dropped Denver Broncos linebacker Brandon Marshall for peacefully protesting police brutality and injustice.

Instead of cowering to those who are uncomfortable with reality, Ben & Jerry’s is using its platform to amplify the voices of the unheard and ask that the status quo be changed.

Saul Loeb/AFP/Getty Images

This matters because when major companies, celebrities, politicians, and other recognizable faces go against the grain and stand up against inequality, they become upstanders that can ultimately affect real, positive change in the communities that need it most.

Why? Because “All lives do matter. But all lives will not matter until Black lives matter.”

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Ben Cohen and Jerry Greenfield of Ben & Jerry's Ice Cream have done some pretty cool things.

The hippie ice cream moguls have made innumerable contributions to the American snack lexicon and have crafted some of the most delightfully indulgent ice cream concoctions in history.

Photo by Alberto E. Rodriguez/Getty Images.

Honestly, where would America be without Cherry Garcia? Half Baked? Phish Food?! If this duo hadn't shoved potato chips into a quart of vanilla caramel ice cream back in 2011, we'd all just be sitting around our homes wondering if dreams really do come true.

Beyond an incredible knack for inventing ice cream flavors you didn't even know you needed, Ben and Jerry tout a long and proud history of social consciousness and responsibility.

It was this long history that came to a head on Monday, April 18, 2016, when the two co-founders were arrested outside the U.S. Capitol. Ben and Jerry were taking part in the "Democracy Awakening" protest that converged on the Capitol building and led to the arrests of over 300 people.

Democracy Awakening, which is tied to the "Democracy Spring" protests that occurred earlier in April, is a protest to "protect voting rights, get big money out of politics and demand a fair hearing and an up or down vote on President Obama's Supreme Court nominee."

The Democracy Awakening protest in Washington D.C. Photo by Mike Theiler/AFP/Getty Images.

It's kind of awesome that Ben and Jerry care so much about social issues that they're willing to get publicly arrested defending them.

There are a lot of issues that Ben and Jerry care about as individuals and as a company — issues they've folded into their company as naturally as they fold caramel ribbons into ice cream.

Here are five issues you may not have known Ben and Jerry really care about:

1. They want the government to fight climate change.

Warming temperatures means melted ice cream, drowning cities, global famine, and general catastrophe.

Whichever of those is the scariest to you, Ben and Jerry have done their part to educate and participate in the climate movement for a long time. They even made a video showing what happens to ice cream when it's just 2 degrees warmer:

GIF via Ben & Jerry's/YouTube.

It might look delicious, but it would be pretty disastrous for the planet.

2. They want the "dough" out of politics.

Dough as in money, obviously. That's their pun, not mine.

The issue of corporate influence on our elections has been front and center in the 2016 election. In fact, it was one of the biggest issues in the Democracy Awakening protests. So you can bet that it's one Ben and Jerry care about a lot:

"At Ben & Jerry’s, we love dough so much, we invented Cookie Dough ice cream. But dough doesn’t mix so well with democracy. In fact, there’s so much big money flooding into our elections in the United States that the voice of regular folks is being drowned out."

Ben Cohen also made his own Bernie Sanders-themed flavor after the Iowa Caucus called "Bernie's Yearning," which claims to be made of "political revolution." Mmm. Delicious political revolution.

3. They want the farmers they work with to be treated fairly.

Ben & Jerry's gets its ingredients from all over the world, including from many developing countries. For example, they get vanilla from Uganda, coffee from Mexico, and even bananas from Ecuador.

A cocoa farm in Ecuador. Photo by Rodrigo Buendia/AFP/Getty Images.

Ben and Jerry want the farmers who produce those ingredients to be treated respectfully, paid fairly, and of course, to use environmentally conscious practices.

"Ben & Jerry's is committed to sourcing Fairtrade ingredients as a way to improve the livelihoods of small family farmers around the world. As of January 2015, all of our pint, mini cup and scoop shop flavors are made with Fairtrade certified ingredients like sugar, cocoa, vanilla, coffee, and bananas."

Now that you know that, you won't have to feel as guilty when you "accidentally" eat a whole pint in one sitting.

4. They want LGBT equality. Because duh.

And even though marriage equality was declared law by the Supreme Court last summer, Ben and Jerry know that the fight is far from over.

"There’s more to be done, and we’re certainly not done yet! LGBT folks still face discrimination in housing, employment, and health care. Thirty-one states have no laws protecting the LGBT community from discrimination. And the statistics around violence based on sexual orientation or gender identity are startling and sobering."

In 1989, Ben & Jerry's was said to be the first company in Vermont to offer health insurance to domestic partners of employees including same-sex couples. Which, as they note, shouldn't have been a revolutionary gesture.

Since then, they've fought and continue to fight for equal rights for the LGBT community. It makes a lot of sense because, admit it, no matter who you love, you probably love ice cream just a liiiiittle more.

Photo by Jamie McCarthy/Getty Images for Ben & Jerry's.

5. They want world peace. Yeah. That's right.

No goal is too lofty or idealistic for the people that dreamed up Chunky Monkey. Ben & Jerry's is committed to creating a peaceful society. They're basically the opposite of a Bond villain.

It's not just a psychedelic tree-hugging fantasy either. They have a plan.

They're constantly supporting political efforts, grass-roots movements, and business relationships that will help usher us toward world peace. If that's not a worthy issue, I don't know what is.

Photo by Jamie McCarthy/Getty Images for Ben & Jerry's.

When Ben and Jerry were arrested on Capitol Hill, it wasn't because they wanted to break the law. It was because they were fighting, as they always have, for a better world.

Ben and Jerry might just make ice cream, but their commitment to social consciousness makes them so much more.

When Ben Cohen and Jerry Greenfield lay their heads down to sleep (possibly on a prison-issue pillow) they probably dream of ice cream — ice cream made with fair trade ingredients and consumed by a peaceful, equal, and loving population.

That's a pretty awesome Americone Dream if you ask me.

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ben jerry s

No two scoops for you: Why Australian Ben & Jerry's is banning same-flavor scoops.

Ben & Jerry's is implementing a new policy that will surely ruffle some feathers in Australia.

The flavor ban, of course, is meant to be symbolic of Australia's ban on same-sex marriage.

Ben & Jerry's knows the new policy might upset some customers. But that's sort of the point.

Ben and Jerry's just explained systemic racism in a mic-dropping statement.

This ice cream company is tired of racial injustice, so they’re no longer remaining silent.

Ben Cohen and Jerry Greenfield have never been the kind of guys who shy away from demanding social justice.

In a statement that encapsulates some of the best of humanity, the Ben & Jerry’s team broke down why black lives matter.

Ben and Jerry’s outspoken support of Black Lives Matter is especially crucial right now.

But their commitment to social justice and political responsibility isn’t new.

In short, Ben and Jerry been awesome for a long time, and they show no signs of slowing down.

Why? Because “All lives do matter. But all lives will not matter until Black lives matter.”

5 things you may not have known about Ben and Jerry before their protest arrest.

Ben Cohen and Jerry Greenfield of Ben & Jerry's Ice Cream have done some pretty cool things.

Beyond an incredible knack for inventing ice cream flavors you didn't even know you needed, Ben and Jerry tout a long and proud history of social consciousness and responsibility.

Here are five issues you may not have known Ben and Jerry really care about:

1. They want the government to fight climate change.

2. They want the "dough" out of politics.

3. They want the farmers they work with to be treated fairly.

4. They want LGBT equality. Because duh.

5. They want world peace. Yeah. That's right.

When Ben and Jerry were arrested on Capitol Hill, it wasn't because they wanted to break the law. It was because they were fighting, as they always have, for a better world.

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