Peloton's commercial featuring a very much alive Mr. Big is getting some amazing reactions

via Peloton in Instagram
SPOILER ALERT: Though many fans theorized that Samantha would be the character to bite the dust in the highly anticipated "Sex and the City" reboot, it was in fact Mr. Big who met his demise. The plot twist not only had mixed reactions from viewers, it caused Peloton stock prices to plummet.
Big’s death might have caused Peloton stocks to go six feet under, but their latest commercial is giving the internet life, and is the absolute epitome of “damage control.”
And just like that...he's alive. pic.twitter.com/bVX8uWypFZ
— Peloton (@onepeloton) December 12, 2021
The video starts with Big, seemingly resurrected, next to a crackling fire, drinking wine with his favorite instructor Allegra, who also appeared in the show. Have the two run away together? That seems to be the case.
As Beethoven's "Moonlight Sonata" plays, Big toasts “to new beginnings.” Allegra tells Big how great he looks. Big asks his trainer-turned-mistress if she wants another ride, adding that “life is too short not to.”
Cue the piece de resistance: We hear the voice of Ryan Reynolds saying:
“And just like that ... the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, thus reducing your risk for cardiovascular diseases. Cycling strengthens your heart muscles, lowers your pulse and reduces blood fat levels.”
And then in a clever, fast, distinctly Ryan Reynolds kind of way, he whispers, “he’s alive!”
It took no time for the commercial to receive positive—and comical—reactions.
What a comeback hahahaha damn. Give the person/team who conceptualized this a RAISE
— amb (@_amb15) December 12, 2021
Including a tweet demanding a raise for whoever came up with the idea.
This is hilarious! Props for Peloton’s creativity. I don’t understand what all the hysteria is over a fictional character’s death. The bike didn’t kill him. The guy had a bad heart to begin with.
— Sam - Get boosted! #GoJoe (@Saj15Sam) December 12, 2021
I’m guessing Chris got paid a $hitload of money to do this.
As well as pointing out that no one should take a fictional character’s death as true commentary on the safety of a real-life product.
Carrie watching this ad pic.twitter.com/KG5C2F0ojJ
— Liam Purcy ✨🪐💫 (@liampurcy) December 12, 2021
One person considered poor Carrie after she inevitably finds out Big ran away with his favorite instructor.
Peloton was faster with a response than Carrie was with dialing 911.
— Shep (@ShepHerdsTV) December 12, 2021
Another person wrote ”Peloton was faster with a response than Carrie was with dialing 911,” which is, if you watch the episode, kind of true.
yeah this looks like it was definitely filmed, edited, post-produced and put out over the course of a day and wasn't a planned product placement campaign at all from the very beginning
— Jawn Didion (@sashaamato) December 13, 2021
And, of course, some were less than convinced the commercial was as impromptu as advertised. Either way, it was a pretty creative move on Peloton's part.
So Ryan Reynolds did a parody/response ad to the famous “Peloton wife” ad for his own gin brand and now Peloton hires him to do a parody/response ad to someone else… clearly, the only constant in this life is Ryan Reynolds. https://t.co/A786URDBP4
— Peter Sagal (@petersagal) December 12, 2021
Somebody had to acknowledge the one thing we can all count on: Ryan Reynolds being hilarious.
Today Peloton introduced the concept of Schrödinger’s Big, a character who may be considered simultaneously both alive and dead as a result of his fate being linked to opposing corporate interests
— Casey Newton (@CaseyNewton) December 13, 2021
It’s not every day that quantum mechanics get involved in Twitter comments, but one person managed to compare Big’s simultaneous aliveness and deadness to Schrödinger’s cat.
🎶The circle of life pic.twitter.com/oMcFsF8CVz
— Ced (@cedfunches) December 12, 2021
The strategy seemed to do the trick, going by the clearly visible upswing in Peloton’s stock prices.
For more context: In what now can be seen as heavy foreshadowing, "And Just Like That"’s first episode starts with Big proudly announcing the thousandth ride of his exercise bike, and more than once mentioning about his favorite Peloton instructor, Allegra.
Cut to Carrie Bradshaw (played by Sarah Jessica Parker) coming home to find her collapsed husband (Big), suffering cardiac arrest post Peloton workout. Not the greatest look for a health product.
Peloton has received its fair share of bad press over the years, but luckily this might have been the biggest blessing in disguise. And it gives “flipping the script” an almost literal meaning.
And just like that … a PR nightmare turns into a genius marketing campaign.
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Mom is totally humiliated after her kindergartner tells the teacher what she does for work
She was clearly mortified.
A mom is embarrassed by her child.
One of the great joys and stresses of parenting is that you never know what will come out of your child’s mouth. When you have young, inquisitive kids, they can say really inappropriate things to people without realizing they were being rude or possibly offensive. TikTok influencer Aurora McCausland (@auroramccausland), known for her DIY cleaning tips, recently told a funny story on the platform about how her son believes she makes a living. The problem was that she heard about it from her child's teacher.
Mom is embarrassed by her child
“The other day, I went and picked my five year old up from school and when I get to his classroom his teacher pulls me inside and says, ‘Hey, today he wanted to tell us about what Mommy does for work and said that Mommy makes videos in her bedroom but only when I'm [he’s] not at home,” McCausland recalled.
Given her body language while telling the story, McCausland was clearly mortified after hearing what her child said to his teacher. It makes it look like she may be posting videos to adult sites while her child is at school, which most people wouldn’t want their son’s teacher to know about.
The good news is that another teacher was there to clarify the young boy's comments by adding, “I think she makes TikTok videos.” The uncomfortable situation was a great invitation to chat with her son about what she does for a living. “So I have to have a conversation with my son about how he tells people what I do for work,” she finished her video.
The funny video went viral, earning over 1.7 million views on TikTok, and inspired many people to share the times when their children had funny ways of explaining their careers. The commenters were a great reminder to parents everywhere that if your child says something embarrassing, it's ok, just about everyone has been through it.
Moms share their most embarrassing moments
A lot of parents spoke up in the comments to show McCausland that she's not the only one to feel embarrassed in front of her child's teacher.
"My son told everyone that we were homeless (because we don’t own our home, we rent)," KBR wrote.
"I work in ortho.. my daughter told her teacher I steal people's knees bc she heard me talking to my husband about a knee replacement," Aingeal wrote.
"My son told a teacher we were living in our car over the summer. Camping. We went camping," Kera wrote.
"In kinder, my son thought Red Bull was alcohol and told his teacher I liked to have beer on the way to school," Ashley wrote.
My niece told her teacher her mom and dad work at the wh*re house. They work at the courthouse," Ellis wrote.
"My husband works as a table games dealer at a casino. Kindergartener, 'Daddy's a Dealer!' We now start every school year clearly stating he works at the casino," CMAC
"My son said we lived in a crack house…There’s a tiny chip in the wall from the doorknob," KNWerner wrote.
"My dad is a hospice chaplain and officiates a lot of funerals. My son and nephew were asked by their preschool teacher if their papa was retired or had a job. They told her his job was to kill people," Tiffyd wrote.
"My son said "my dad left me and I'm all alone" to a random person at the zoo. My husband was just at work," Shelby.
"I am now in my 70s. In my gradeschool, during the McCarthy era, I told my teacher my dad was a communist. He was an economist," Crackerbelly wrote.
"In Kindergarten, my daughter told her teacher that mommy drinks and drives all the time. Coffee. From Starbucks," Jessica wrote.
"Well I once told my kindergarden teacher a man climbs over our fence to visit my mom when her husband is not home... It was a handy man who came to fix gates when they were stuck," Annie wrote.
Ultimately, McCausland’s story is a fun reminder of how children see things through their own unique lens and, with total innocence, can say some of the funniest things. It’s also a great warning to parents everywhere: if you aren’t clear with your kids about what you do for a living, you may be setting yourself up for a very embarrassing misunderstanding. So, even if you think they know what you do ask them as see what they say, you could save yourself from a lot of embarrassment.
This article originally appeared last year and has been updated.