How Google plans to use 13 balloons to bring Internet access to every person in Sri Lanka.

Back in the day, we all had to access the Internet through our telephone landlines.

GIF from America Online.


But soon, thanks to a new project from Google, you might find yourself accessing the Internet with the help of a ... balloon?

It's called Project Loon and it began on New Zealand's South Island in 2013 as an attempt to bring network connectivity to farmers in isolated areas where physical wires were difficult or too costly to install, or were just too remote for consistent reception.

Here's a look at the earlier phases of the project that used remote-controlled balloons (like weather balloons, not the birthday kind) in place of traditional landlines or satellites to broadcast LTE cellular service (that's the same kind of signal that pings your cellphone and lets you play Farmville on the road):

After success from the experiments in New Zealand, Sri Lanka is slated to be the first country to offer balloon-based Internet access to everyone.

In late July 2015, the Sri Lankan government signed an agreement with Google to bring broadband Internet access to all 21 million people on the island — a significant step up from the estimated 2.8 million mobile connections and 606,000 landlines currently available.

"The entire Sri Lankan island — every village from Dondra to Point Pedro — will be covered with affordable high speed Internet using Google Loon's balloon technology," IT and Foreign Minister Mangala Samaraweera said in an interview with the India Times. The Sri Lankan government will monitor and regulate the balloons just like any other utility, allowing local Internet service providers to purchase access for their subscribers.

Not bad for 13 polyethylene balloons floating above the Indian Ocean.

Image from "The Wizard of Oz."

Project Loon essentially uses weather balloons as satellites. The balloons broadcast 3G network access from the stratosphere (fancy!) to remote locations that otherwise can't get coverage.

We've all experienced those annoying Internet dead zones where signals are blocked by geographic features or where you're just so isolated that it's not practical to build a tower or install wires. Unfortunately, that's still how it is for people in large parts of the world.

Google describes Project Loon as "a network of balloons traveling on the edge of space, designed to connect people in rural and remote areas, help fill coverage gaps, and bring people back online after disasters."

Each balloon spends 100 days at a time floating in the stratosphere (about 12 miles up from the surface of the Earth, which is way higher than your next cross-country flight) and can provide LTE service to an area about 25 miles in diameter. And don't worry — they fly 'em back home when those 100 days are up, so there's no balloon-waste killing the environment.

Basically it's a giant, remote-controlled, windsurfing drone-modem. You know, in case "Internet-balloon" didn't sound weird enough.

GIF from the Webby Awards.

Regular Internet access is still only available to about a third of the world's population, but experiments like Project Loon are helping to connect people across the globe.

The Internet is so embedded in most of our lives that it's difficult to imagine a world without it — and yet, that's how two-thirds of the world lives each and every day. You know those computer kiosks at your local library? (You have been to your local library, yes?) In some countries, that's one of the only places people can get online. And there are countries where you can't even do that.

So instead of worrying about your 18-second page load times and how annoying it is when Netflix takes 20 seconds to buffer, think about all the information you can find online with just a tap of your finger. That resource is only going to get richer as we include more people in it.

In conclusion, balloons are awesome. Say it with me:


GIF from MC Webmasta.

Courtesy of Amita Swadhin
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In 2016, Amita Swadhin, a child of two immigrant parents from India, founded Mirror Memoirs to help combat rape culture. The national storytelling and organizing project is dedicated to sharing the stories of LGBTQIA+ Black, indigenous people, and people of color who survived child sexual abuse.

"Whether or not you are a survivor, 100% of us are raised in rape culture. It's the water that we're swimming in. But just as fish don't know they are in water, because it's just the world around them that they've always been in, people (and especially those who aren't survivors) may need some help actually seeing it," they add.

"Mirror Memoirs attempts to be the dye that helps everyone understand the reality of rape culture."

Amita built the idea for Mirror Memoirs from a theater project called "Undesirable Elements: Secret Survivors" that featured their story and those of four other survivors in New York City, as well as a documentary film and educational toolkit based on the project.

"Secret Survivors had a cast that was gender, race, and age-diverse in many ways, but we had neglected to include transgender women," Amita explains. "Our goal was to help all people who want to co-create a world without child sexual abuse understand that the systems historically meant to help survivors find 'healing' and 'justice' — namely the child welfare system, policing, and prisons — are actually systems that facilitate the rape of children in oppressed communities," Amita continues. "We all have to explore tools of healing and accountability outside of these systems if we truly want to end all forms of sexual violence and rape culture."

Amita also wants Mirror Memoirs to be a place of healing for survivors that have historically been ignored or underserved by anti-violence organizations due to transphobia, homophobia, racism, xenophobia, and white supremacy.

Amita Swadhin

"Hearing survivors' stories is absolutely healing for other survivors, since child sexual abuse is a global pandemic that few people know how to talk about, let alone treat and prevent."

"Since sexual violence is an isolating event, girded by shame and stigma, understanding that you're not alone and connecting with other survivors is alchemy, transmuting isolation into intimacy and connection."

This is something that Amita knows and understands well as a survivor herself.

"My childhood included a lot of violence from my father, including rape and other forms of domestic violence," says Amita. "Mandated reporting was imposed on me when I was 13 and it was largely unhelpful since the prosecutors threatened to incarcerate my mother for 'being complicit' in the violence I experienced, even though she was also abused by my father for years."

What helped them during this time was having the support of others.

"I'm grateful to have had a loving younger sister and a few really close friends, some of whom were also surviving child sexual abuse, though we didn't know how to talk about it at the time," Amita says.

"I'm also a queer, non-binary femme person living with complex post-traumatic stress disorder, and those identities have shaped a lot of my life experiences," they continue. "I'm really lucky to have an incredible partner and network of friends and family who love me."

"These realizations put me on the path of my life's work to end this violence quite early in life," they said.

Amita wants Mirror Memoirs to help build awareness of just how pervasive rape culture is. "One in four girls and one in six boys will be raped or sexually assaulted by the age of 18," Amita explains, "and the rates are even higher for vulnerable populations, such as gender non-conforming, disabled, deaf, unhoused, and institutionalized children." By sharing their stories, they're hoping to create change.

"Listening to stories is also a powerful way to build empathy, due to the mirror neurons in people's brains. This is, in part, why the project is called Mirror Memoirs."

So far, Mirror Memoirs has created an audio archive of BIPOC LGBTQI+ child sexual abuse survivors sharing their stories of survival and resilience that includes stories from 60 survivors across 50 states. This year, they plan to record another 15 stories, specifically of transgender and nonbinary people who survived child sexual abuse in a sport-related setting, with their partner organization, Athlete Ally.

"This endeavor is in response to the more than 100 bills that have been proposed across at least 36 states in 2021 seeking to limit the rights of transgender and non-binary children to play sports and to receive gender-affirming medical care with the support of their parents and doctors," Amita says.

In 2017, Mirror Memoirs held its first gathering, which was attended by 31 people. Today, the organization is a fiscally sponsored, national nonprofit with two staff members, a board of 10 people, a leadership council of seven people, and 500 members nationally.

When the pandemic hit in 2020, they created a mutual aid fund for the LGBTQIA+ community of color and were able to raise a quarter-million dollars. They received 2,509 applications for assistance, and in the end, they decided to split the money evenly between each applicant.

While they're still using storytelling as the building block of their work, they're also engaging in policy and advocacy work, leadership development, and hosting monthly member meetings online.

For their work, Amita is one of Tory's Burch's Empowered Women. Their donation will go to Mirror Memoirs to help fund production costs for their new theater project, "Transmutation: A Ceremony," featuring four Black transgender, intersex, and non-binary women and femmes who live in California.

"I'm grateful to every single child sexual survivor who has ever disclosed their truth to me," Amita says. "I know another world is possible, and I know survivors will build it, together with all the people who love us."

To learn more about Tory Burch and Upworthy's Empowered Women program visit https://www.toryburch.com/empoweredwomen/. Nominate an inspiring woman in your community today!

The Schmidt family's Halloween photoshoot has become an annual tradition.

Two of Patti Schmidt's three sons were already well into adulthood when her daughter Avery was born, and the third wasn't far behind them. Avery, now 5, has never had the pleasure of close-in-age sibling squabbles or gigglefests, since Larry, Patrick, and Gavin are 28, 26, and 22, respectively—but that doesn't mean they don't bond as a family.

According to People.com, Patti calls her sons home to Point Pleasant, New Jersey, every fall for a special Halloween photoshoot with Avery. And the results are nothing short of epic.

The Schmidt family started the tradition in 2017 with the boys dressing as the tinman, the scarecrow, and the cowardly lion from "The Wizard of Oz." Avery, just a toddler at the time, was dressed as Dorothy, complete with adorable little ruby slippers.

The following year, the boys were Luke Skywalker, Han Solo, and Chewbacca, and Avery was (of course) Princess Leia.

In 2019, they did a "Game of Thrones" theme. ("My husband and I were binge-watching (Game of Thrones), and I thought the boys as dragons would be so funny," Schmidt told TODAY.)

In 2020, they went as Princess Buttercup, Westley, Inigo Montoya, and Fezzik from "The Princess Bride."

Patti shared a video montage of each year's costume shoot—with accompanying soundtracks—on Instagram and TikTok. Watch:

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When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."