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Upworthy's CEO explains how to break your online 'filter bubble.'

This year's election and its aftermath made one thing clear: There are multiple Americas and we're not listening to each other.

It's not necessarily our fault either. Search engines and social media platforms like Google and Facebook have been accused of creating "filter bubbles" for users, using algorithms to determine what we see based on what they think we want to see, often excluding information that might challenge our pre-existing beliefs or make us feel uncomfortable.

Since the presidential campaign kicked off last year, the filter bubble has been the subject of fierce discussion, credited with (or blamed for) everything from the surprise of Donald Trump's victory to the proliferation of fake news to the eroding of democracy.


Here at Upworthy, the "filter bubble" has long been kind of a big deal. Our co-founder and CEO Eli Pariser coined the term in his book "The Filter Bubble" way back in 2011, before anyone could imagine the events of 2016.

Photo by Jess Blank/Upworthy.

I sat down with Pariser (full disclosure: my boss' boss) to ask him how our online filters shape our lives and ideas — and how we as individuals can break through and reach out to the other side.

This interview has been condensed and edited for clarity.

Q: What is the filter bubble?

Pariser: The filter bubble is the personalized universe of information that we increasingly live in online. Websites know who we are, and they tailor their content to what they think we want to see. And when you add all of that up, you get your own personal filter bubble.

We don’t always know or see that this filtering is being done for us, and we don’t see what’s being filtered out. And so, without knowing it, we can see a view of the world that we think is representative, but is actually just showing us what these websites think we want to see.

How do sites like Facebook and Google build these bubbles?

By algorithms that are collecting personal data about you, making some guesses about what you might be interested in, and showing you some stories and not others. And in some cases, sharing that information with other websites across the web.

"It’s always tempting to just write off people who disagree with you. I think it’s really important to at least understand how they could come to believe what they believe." — Eli Pariser

Some of it's very crude: I’m a man, not a woman. I’m white, I’m not Latino or black. So some of it is very basic demographic level. Some of it is much more sophisticated. It’s looking at the whole history of what I’ve clicked on over the course of my time online and trying to make some assumptions about what it means I will click on going forward.

Give me an example of how this works.

One of the craziest filter bubble experiences I’ve ever had was on a radio show, where the host was asking people to google "Barack Obama" and call in and tell him what they saw. And the first three people who called in all saw the exact same thing, which was the Wikipedia entry on Barack Obama and the White House. And I was thinking, "This is the worst radio interview ever because everyone’s seeing the same thing."

And then a guy called in and said, "My first result is about how Obama’s birth certificate is fake." And that’s the kind of thing that’s really unnerving because he didn’t know that his results were different from everyone else’s until he heard what their results were, and in fact, for some reason, Google thought he would be interested in this totally untrue story about Obama.

But why should I want to be bombarded with viewpoints I disagree with in my social media feed? I'd rather not deal with those people, to be honest.

It’s always tempting to just write off people who disagree with you. I think it’s really important to at least understand how they could come to believe what they believe. Because even if you don’t agree, understanding the framework in which they’re operating opens up the door to persuasion and to an actual conversation.

What can I do if I want to get outside my filter bubble?

I’d say there’s a few things you can do. The first is to seek out what Ethan Zuckerman calls “bridge figures,” people who kind of have a foot in several different communities. And they can act as a kind of interpreter and help people. It’s hard to plunge right into a group of people who you deeply disagree with, so finding the bridge people who can interpret and explain how that group of people is seeing the world is often really important.

The second piece is just seeking out more diverse sources of information, and actually, if it’s on Twitter or on Facebook, finding some people who you really disagree with to add to your feed and follow and engage with is a great way to get outside of your bubble.

"You can stay inside your bubble but that's your choice. But the thing is, just because you choose to believe certain things are true doesn’t mean that’s actually what’s true." — Eli Pariser

And then I think the third piece is to really understand which mediums are good for which things because Facebook is going to organize information in one way, and Twitter is going to organize information in another way, and we shouldn’t assume that all of them are great for the same kind of purposes. Twitter, generally, makes it easier to view content from people you might deeply disagree with than Facebook does. You can decide to spend more of your time on a platform like that.

We just had a really tense, brutal election. It seems like a lot of people are finding it hard to talk to the other side right now. What advice do you have for them?

The thing that Clinton and Trump supporters can do that’s actually important is engage in places where there are other identities that are the most important. So, sports, for example, is a place where people are willing to put aside their partisan identities because we’re all fans of this one team. And actually, what researchers have said is that those sports forums are some of the places where the best cross-partisan dialogue is actually happening because it’s all cool. Because we all love the Patriots best, and so we can argue about race, and we can argue about these other things, and it’s OK. And I think finding those spaces where there’s an identity that supersedes our partisan identity is one of the best ways to engage with people very unlike us.

What advice do you have for people who would just rather stay inside their comfort zone than deal with all that?

You can stay inside your bubble, but that's your choice. But the thing is, just because you choose to believe certain things are true doesn’t mean that’s actually what’s true. And we can lose sight of the real problems and the real challenges in the world, but they don’t lose sight of us. I think, at some point, reality comes to bare, and that’s what we are seeing in this election.

There are things that are real in the world that no amount of telling yourself they’re not true helps solve. You have to grapple with those actual issues.

How do you approach those difficult disagreements, either in real life or on social media?

I would say, have conversations in which you affirm the other person. Because research shows that when you can remind people what’s good about themselves, they’re much more open and they’re much more open to consider other ideas.

Pop Culture

'Wicked' author says one line in 'The Wizard of Oz' inspired Elphaba and Glinda's backstory

Gregory Maguire says he "fell down to the ground" laughing when the idea hit him.

Public domain

The two witches in "The Wizard of Oz" clearly had a history together.

Have you ever watched a movie or read a book or listened to a piece of music and wondered, "How did they come up with that idea?" The creative process is so enigmatic even artists themselves don't always know where their ideas come from, so It's a treat when we get to hear the genesis of a brilliant idea straight from the horse's mouth. If you've watched "Wicked" and wondered where the idea for the friendship between Elphaba (the Wicked Witch) and Glinda (the Good Witch) came from, the author of the book has shared the precise moment it came to him.

The hit movie "Wicked" is based on the 20-year-old hit stage musical, which is based on the novel "Wicked: The Life and Times of the Wicked Witch of the West" written by Gregory Maguire. While the musical is a simplified version of the 1995 book, the basic storyline—the origin story of the two witches from "The Wizard of Oz"—lies at the heart of both. In an interview with BBC, Maguire explained how Elphaba and Glinda's friendship popped into his head.

 

Maguire was visiting Beatrix Potter's farm in Cumbria, England, and thinking about "The Wizard of Oz," which he had loved as a child and thought could be an interesting basis for a story about evil.

"I thought 'alright, what do we know about 'The Wizard of Oz' from our memories,'" he said. "We have the house falling on the witch. What do we know about that witch? All we know about that witch is that she has feet. So I began to think about Glinda and the Wicked Witch of the West…

 glinda, elphaba, wicked,  In "Wicked," the two Oz witches met as students at Shiz University.  Giphy GIF by Wicked 

"There is one scene in the 1939 film where Billie Burke [Glinda the Good Witch] comes down looking all pink and fluffy, and Margaret Hamilton [the Wicked Witch of the West] is all crawed and crabbed and she says something like, 'I might have known you'd be behind this, Glinda!' This was my memory, and I thought, now why is she using Glinda's first name? They have known each other. Maybe they've known each other for a long time. Maybe they went to college together. And I fell down onto the ground in the Lake District laughing at the thought that they had gone to college together."

In "Wicked," Glinda and the Wicked Witch, Elphaba, meet as students at Shiz University, a school of wizardry. They get placed as roommates, loathe each other at first, but eventually become best friends. The story grows a lot more complicated from there (and the novel goes darker than the stage play), but it's the character development of the two witches and their relationship with one another that force us to examine our ideas about good and evil.

  - YouTube  youtu.be  

 

Maguire also shared with the Denver Center for Performing Arts what had inspired him to use the "Wizard of Oz" characters in the first place.

"I was living in London in the early 1990’s during the start of the Gulf War. I was interested to see how my own blood temperature chilled at reading a headline in the usually cautious British newspaper, the Times of London: 'Sadaam Hussein: The New Hitler?' I caught myself ready to have a fully formed political opinion about the Gulf War and the necessity of action against Sadaam Hussein on the basis of how that headline made me feel. The use of the word Hitler – what a word! What it evokes! When a few months later several young schoolboys kidnapped and killed a toddler, the British press paid much attention to the nature of the crime. I became interested in the nature of evil, and whether one really could be born bad. I considered briefly writing a novel about Hitler but discarded the notion due to my general discomfort with the reality of those times. But when I realized that nobody had ever written about the second most evil character in our collective American subconscious, the Wicked Witch of the West, I thought I had experienced a small moment of inspiration. Everybody in America knows who the Wicked Witch of the West is, but nobody really knows anything about her. There is more to her than meets the eye."

 wizard of oz, wicked witch of the west The Wicked Witch of the West has a story of her own.  Giphy  

Authors and artists—and their ideas—help hold a mirror up to humanity for us to see and reflect on who we are, and "Wicked" is one of those stories that makes us take a hard look at what we're seeing in that mirror. Thanks, Gregory Maguire, for launching us on a collective journey that not only entertains but has the potential to change how we see one another.

This story originally appeared last year.

A man's wedding ring and a Christmas tree lot.

Wayne Corprew, 61, cut down a Christmas tree at Joe’s Tree Farm, a family farm in Newport, Virginia, in December 2015, but after putting the tree in his truck, he realized that the wedding ring he bought two years before was missing.

“I went back up to where I dragged the tree to and searched there, but it wasn’t there. I went back to the truck and couldn’t find it there, so it was officially missing. The next day, I came back and brought a metal detector. There was snow on the ground, and I spent all day the next day looking for it, and nothing,” Corprew told WDBJ7.

In the event that the ring would turn up, he left a note with the then-owner, Sue Bostic, that read: “Lost wedding Ring Band. Do not throw away.” Bostic would sell the farm to her nephew, Darren Gilreath, and his wife, Samantha, in 2019. But, according to The Washington Post, Bostic told them never to throw the note away. “This is important,” she recalled telling Darren. “If you ever find this ring, you need to keep this.”

  - YouTube  www.youtube.com  

By the summer of 2011, Corprew gave up on finding the ring and purchased another wedding band. Two years later, the ring lost a significant amount of sentimental value after he got divorced.

Last June, Darren Gilreath was tilling soil on the farm to plant some corn when he dug up an old wedding ring. “As I’m planting corn, I’m walking through the rows, and I see this wedding band lying on the top of the ground. I said, ‘That looks like a wedding band’, so I reached down and picked it up, and sure enough, it was this nice little gold band that was just lying in the dirt,” Samantha told WDBJ7.

Just to think, if they tilled the soil a few inches to one side or the other, the ring would have remained buried, possibly forever.

 


The Gilreaths remembered the old note that their aunt told them never to throw out, and they called Corprew, who was driving for his job delivering freight. To ensure that he was the ring’s rightful owner, he recited the inscription on the inside, “WITH THIS RING I THEE WED.” Corprew could hardly believe that his tiny ring had been found on such a vast farm. “How in the world, in 50 acres of Christmas trees, you’re walking all around it, and you get a call 15 years later and they find it?” he told The Washington Post.

The next day, when Corprew returned to the farm to get his ring, the Gilreaths showed him where they had found it, and it was right where he had cut down the tree 15 years ago. Corprew was incredibly touched that the farmers kept his note and remembered to reach out to him after finding the ring. Although he's grateful to have his ring back, he likely won't be wearing it any time soon. Since remarrying in 2022, he now wears a black and blue titanium band on the finger where the lost one once sat.

via James Breakwell/X

All parents have had similar convos with thier kiddos.

Raising kids is tough, but there's a lot of laughs along the way. Especially when actual conversations start, as kids begin trying to make sense out of the world around them, ask questions, and test mommy and daddy's resolve.

Back in 2018, comedy writer and children's book author James Breakwell, with four daughters who were all under the age of eight at the time, shared their hilarious conversations on X. From these tweets, it looks like comedy runs in the family. Here's a sampling of some Breakwell's funniest kid-inspired tweets.

 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 

While Breakwell's 7-year-old wasn't as heavily featured, when she was quoted, the sarcasm was palpable. Which makes sense, considering that kiddos begin understanding this mechanism around that age.

 


 


 


 


 


 


 


 


 


 


 


 


 

Kids really do say the darnedest things, and we love them for it. It one of the many, many ways then bring so much joy to the world. It almost makes up for the headaches and sleepless nights, doesn't it.

This article originally appeared seven years ago.

Community

30 cheap and delicious meals frugal people swear they never get sick of

"I could eat one every day of my life if I allowed it to happen."

Image via Canva

Frugal people share cheap meals they love.

Groceries are a major expense these days. And grocery prices are continuing to go up in 2025, according to the USDA. Still, making meals at home versus going out to eat is cheaper, and a big way to save money. But getting creative with low-cost ingredients can be a hang-up.

In an online community of frugal people, member samdaz712 posed the question to fellow savers: "What’s the cheapest meal you actually enjoy eating regularly?"

They continued, "We all have that one budget meal that somehow never gets old. For me, it’s rice, eggs, and frozen mixed veggies with soy sauce and chili flakes. Costs next to nothing, takes 10 minutes, and I actually look forward to it."

The post wrapped up with a call-out for others' favorite and frugal meals. "Curious what everyone else’s go-to cheap meals are not the I’ll suffer through this to save money kind, but the ones you genuinely like and would still eat even if you weren’t budgeting. Always looking for new ideas that don’t break the bank," they added.

Frugal people happily shared their cheap (and yummy) go-to meals. Here are 30 cheap meals that they never get sick of.

"PB&J sandwiches. I could eat one every day of my life if I allowed it to happen. If I'm feeling fancy, I'll make a PB, banana, and honey sandwich. Then I'll pan toast with a generous amount of butter on each side until the bread is golden brown and the PB starts to melt. It's so decadent yet so cheap." - Kom4K

"Fried egg sandwich." - Major9000

"Every week-ish we make pinto beans, smash em up into a refried situation, melt some cheese, spread them on toasted torta bread with avocado. Then use leftovers in your eggs the next day or make burritos for lunch. You can never go wrong with a pot of beans." - BoardNo1459

"A pot of pinto beans with a link of kielbasa sausage and corn bread...Absolute baller." - Bigram03

"'Hobo-potatoes,' diced potatoes, onions, salt and pepper, mixed up in a bag of foil with oil and left to cook in the coals of a camp fire. Goes great with any protein and has more potassium per serving than bananas." - BlaqueNight

"Pasta and butter. Sometimes with grated parmesan." - RuthlessLidia

"Quesadilla." - babe_ruthless3

"Toast." - FrauAmarylis

"Pan fried tofu slabs braised in a pan with chopped kimchi, green onion, kimchi liquid or rice vinegar, soy sauce, sesame oil, bit of water to make it saucy, a tsp of sugar seems to help it meld together. Takes 10-12 min. Served over short grain rice. Optional toppings, toasted sesame seeds, chopped cilantro, sliced green onion. Edit: this was from The NY Times food, from Sue Li for exact proportions." - LavaPoppyJax

"Costco’s $1.50 hot dog and drink." - StarWolf478

"Rice and eggs for me too. It can be enjoyed in so many ways! My favorite is a crispy egg that’s still yolky on sushi rice with seaweed, salt and sesame oil." - theyrejusttoys

"For me it's an egg foo young - type dish! Stir raw eggs into leftover cooked vegetables (and optional protein, like leftover chicken or whatever you have). Ladle the mixture into a hot pan with a little oil, and fry up into patties. Serve over rice, and top with a drizzle of some kind of Asian sauce and a little hot pepper. You can look up a recipe for Egg Foo Young sauce, but that's not necessary; it tastes great with almost any kind of Asian sauce, or simply soy sauce. The cooked patties last for days in the refrigerator and can be reheated. Bonus: This is a fantastic way to use up any small bits of leftover veggies or meat. And if I have wilted vegetables that are in danger of spoiling, I just chop them up and quickly sauté them together, and freeze them in small containers. Now I have lots of veggies ready to go to make delicious egg foo young." - TIL_eulenspiegel

"For me, it’s instant noodles with a soft-boiled egg, some greens, and a splash of sesame oil. Dirt cheap but feels like comfort food every time!" - Wajid-H-Wajid

"Baked potatoes. So cheap, so good." - killyergawds

"Over-night oats. Eat it every morning before work." - Non_Binary_Goddess

"Nachos for the win." - HappyBear4Ever

"Rice and lentils cooked together." - RichCoast7186

"Potatoes, baked beans, fried eggs. Potatoes, corned beef, fried eggs. Rice (Mexican, Spanish, or Asian), beans, fried eggs. Cottage cheese, bran, frozen blueberries, milk. Home made salsa or pico de gallo on anything. Ground beef, rice, tomato and whatever else I have around. Rotisserie chicken, use the carcass to make soup with rice. Use the chicken that you can get off with tortillas and verde/enchilada sauce. With rice and beans. My advice, get really good at cooking rice, beans, and potatoes. Make sure you have a good selection of spices. Throw whatever extra money you have at whatever meats you can." - himthatspeaks

"Sweet potato black bean burrito a la moosewood. The most basic version is just a sweet potato and a can of black beans (but much better with an upgrade of caramelized onions and some cumin)." - Upbeat-Poetry7672

"Sardines on toast with a over easy egg." - Gandi1200

"Green bean casserole! Takes 10mins and lasts me all week for dinner and lunch." - Kihakiru

"Pan fried Spam, sunny side up egg, over rice. Furikake seasoning to taste." - Cajunsalmon

"I don't make meals I don't enjoy eating, but these are easy, quick, healthy and yummy. 1/2 rice , 1/2 red lentils + cubed veggies (frozen or fresh) eventually crushed tomatoes or coconut milk. Baked savory oats : shredded veggies +oats and eventually eggs or cheese or tomato sauce. Dhal sooooooo delicious. Split pea soup." - sohereiamacrazyalien


Walt Disney and Ray Bradbury.

The world’s greatest innovators think and behave differently from us mere mortals. They have a unique view of the world and are dedicated to their craft in ways that most would deem obsessive. But without that type of dedication, Steve Jobs could never have given us the Macintosh, Michael Jordan would never have been able to fly, and Michelangelo would have never painted the Sistine Chapel.

It’s hard for the average person to understand what makes a cultural innovator tick, which is why an interview with groundbreaking author Ray Bradbury on Walt Disney is so inspiring. It lifts the veil on what great artists see in one another that most of us can’t. Bradbury is the acclaimed author of classics such as Fahrenheit 451 and The Martian Chronicles, who was a friend of Disney and worked with his legendary company as a creative consultant.

What did Ray Bradbury think of Walt Disney?

In a 2004 interview, Bradbury explained where the incredibly ambitious and creative Disney got his drive and determination.


“If there’s any secret at all, it’s because Walt, like myself, is not an optimist but an optimal behaviorist. Which means that every day of your life, if you behave well, you begin to feel well,” Bradbury said. “So that’s not false, that’s real. You get your work done every day, and at the end of a week, a month, a year, you’ll turn around and say, hey, look what I did. So you feel good. That’s real optimism. Optimal behavior.”

“He could look back at the end of each year and see his behavior, and it made him want to go on. A lot of people are pessimists because they’ve never done anything,” Bradbury continued. “If you go to bed every night having not done anything, you’re going to wake up unhappy, aren’t you? So the answer to that is do something every day. Be busy, for God’s sake, be busy.”

 walt disney, disney world, mickey mouse, disney company, disney theme parks, A statue of Walt Disney and Mickey Mouse.via Paul Beattie/Flickr

What is a behavioral optimist?

Although “behavioral optimist” isn’t an official psychological term, it’s one that Bradbury often used to describe himself. “I’ve learned that by doing things, things get done. I’m not an optimist; I’m an optimal behaviorist. We ensure the future by doing it,” he said. “Optimists and pessimists are blind. But I’m not either. I’m an optimal behaviorist. In other words, I behave at the top of my lungs every day. There’s no guarantee, but you’re going to have a heck of a lot of fun. You’ll come to the end of your life with the secure knowledge that you tried everything.”

There are just two critical things in life, he said, “Being in love with your wife or husband and being in love with your work. And then everything’s fine.”

If you’ve always dreamed of living a life like Walt Disney, using your imagination to entertain and uplift humanity, you can start by looking at life in the same way. Big goals can often seem too lofty when we think about the finished product. Instead, take small, consistent steps every day towards achieving your goal. Writing a 300-page book may seem like too much work, but if you write a page a day, you’ll have a book before the end of the year. The key is to stay focused and consistent, just like Uncle Walt.