Traditional business careers are great, but I think if morepeople followed their passions the way Azure Antoinette has, we would lead happier andmore vibrant lives.
I'm a Type-A-feminist-mommy-tech-geek-audiophile looking to be the change I want to see in the world. I bleed Red Sox. I married a conservative. I ride a Harley. I live for CrossFit and Haribo. DEAL WITH IT.
When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.
Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.
Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.
I'm certainly not alone in feeling like online ads can read your mind.
When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.