Taylor Swift’s comments on politics have already had a historic impact.

On Sunday, Taylor Swift made an incredibly rare foray into politics, endorsing two Democratic candidates in her home state of Tennessee.

More importantly, she made an impassioned plea to young people -- urging them to register to vote -- no matter which candidates they are supporting, writing on her Instagram page: “So many intelligent, thoughtful, self-possessed people have turned 18 in the past two years and now have the right and privilege to make their vote count.”

Celebrity endorsements are nothing new and they rarely have a measurable impact outside of coverage by the media and reactions on social media.


But in the case of Taylor Swift, the evidence suggests that in less than 48 hours, she has already had a historic impact on voter registration by sending her message to her more than 112 million fans.

The website vote.org shared information with Upworthy showing that more than 200,000 people had registered to vote since her post on Sunday.

As vote.org makes clear, it’s impossible to know just how many newly registered voters are coming directly from Taylor Shift but there is a direct, measurable spike in registrations since her Instagram post was first published and quickly went viral.

As they noted in a statement: “For a point of reference, we had 78,503 voters register on National Voter Registration Day. As of 11 am ET on 10/9 (about 48 hours after Taylor’s post) we’ve had 240,000 people register and counting.”

First, here’s a breakdown of the spike in voter registrations since Swift’s post on Sunday up through 2pm ET Tuesday, October 9:

  • 18-24    90,720 (+27.9% since 12 pm ET today)
  • 25-29    40,441 (+26.3%)
  • 30-39    37,374 (+26.0%)
  • 40-49    16,333 (+23.9%)
  • 50-59    12,315 (+21.5%)
  • 60-69    8, 582 (+20.0%)
  • 70+       4,017 (+19.0%)
  • Under 18: 3,089 (+20.1%)
  • TOTAL: 212,871

(Via vote.org)

“While there are several factors contributing this, a large majority of new registrations since Taylor’s post on Sunday have been from people between 18-29 years old -- about 102,000 out of the 240,00 total new registrations in less than 48-hours,” reads a statement from Vote.org.

In just over one week, October registrations have already surpassed all of those for September, which itself was by far the largest month of the year so far:

2018 Registrations Nationwide (by month)

  • January: 12,846
  • Feb: 17,722
  • Mar: 14,599
  • Apr: 16,350
  • May: 24,795
  • June: 27,827
  • July: 49,030
  • Aug: 56,669
  • Sept: 190,178
  • October to date: 240,329 (as of 2pm ET on 10/9)

(Via vote.org)

The numbers in Swift’s home state of Tennessee also saw a massive spike, offering further evidence of just how much her call for voter registration had a direct, measurable impact:

2018 Registrations in Tennessee (by month)

  • Jan: 341
  • Feb 306
  • Mar: 504
  • Apr: 564
  • May: 309
  • Jun: 738
  • July: 1405
  • Aug: 951
  • Sept: 2,811
  • Oct to date: 7,554

(Via vote.org)

What’s maybe most impressive is that these numbers are still continuing to climb. Don’t be surprised if Swift makes another statement on this year’s midterm elections before November.

After all, with one simple Instagram post she’s already made voting history.

Photo by Anna Shvets from Pexels
True

Increasingly customers are looking for more conscious shopping options. According to a Nielsen survey in 2018, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

But while many consumers are interested in spending their money on products that are more sustainable, few actually follow through. An article in the 2019 issue of Harvard Business Review revealed that 65% of consumers said they want to buy purpose-driven brands that advocate sustainability, but only about 26% actually do so. It's unclear where this intention gap comes from, but thankfully it's getting more convenient to shop sustainably from many of the retailers you already support.

Amazon recently introduced Climate Pledge Friendly, "a new program to help make it easy for customers to discover and shop for more sustainable products." When you're browsing Amazon, a Climate Pledge Friendly label will appear on more than 45,000 products to signify they have one or more different sustainability certifications which "help preserve the natural world, reducing the carbon footprint of shipments to customers," according to the online retailer.

Amazon

In order to distinguish more sustainable products, the program partnered with a wide range of external certifications, including governmental agencies, non-profits, and independent laboratories, all of which have a focus on preserving the natural world.

Keep Reading Show less

Even as millions of Americans celebrated the inauguration of President Joe Biden this week, the nation also mourned the fact that, for the first time in modern history, the United States did not have a peaceful transition of power.

With the violent attack on the U.S. Capitol on January 6, when pro-Trump insurrectionists attempted to stop the constitutional process of counting electoral votes and where terrorists threatened to kill lawmakers and the vice president for not keeping Trump in power, our long and proud tradition was broken. And although presidential power was ultimately transferred without incident on January 20, the presence of 20,000 National Guard troops around the Capitol reminded us of the threat that still lingers.

First Lady Jill Biden showed up today with cookies in hand for a group of National Guard troops at the Capitol to thank them for keeping her family safe. The homemade chocolate chip cookies were a small token of appreciation, but one that came from the heart of a mother whose son had served as well.

Keep Reading Show less
True

If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.