Every summer, Lollapalooza brings some of the biggest names in music to Chicago for four days of fun.

On March 21, the festival announced its 2018 lineup, highlighting acts like The Weeknd, Bruno Mars, Jack White, Arctic Monkeys, Travis Scott, and dozens of other bands. Almost immediately, people noticed a trend: The headliners were almost entirely made up of guys.

Just 13 of the 85 bands showcased on the festival's announcement tweet were fronted by women. The big name headliners are totally worth the price of admission and are worthy of that sort of top billing. It's just a little frustrating to see some of the country's largest music festivals (like Lollapalooza and Tennessee's Bonnaroo) skip out on booking women in prominent slots.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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