True
General Mills

Leah Ableson is a 24-year-old wedding planner living in New York City, and she’s made it her mission to create traditions that bring others joy.

On paper, Leah could be quintessential material for the opening of a Christmas movie: a millennial who’s overtaxed by work and too busy to think of anyone other than herself before having an unexpected run-in with Santa that reminds her of the true meaning of Christmas. But Leah’s already begun a tradition of helping others around the holidays with no Santa run-in required.

Busy as she is, Leah sets aside her birthday every year — just a few weeks before the holidays — to go shopping for as many toys as she can afford, and then she drops them off at Toys for Tots. She’s also part of a bigger annual tradition: She’s a member of a specially trained team that helps Macy's host Santa and his elves during their month-long residency at SantaLand on 34th Street.

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Mozilla
True
Firefox

When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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