Man stuns his friends by calling to tell them goodnight, setting off a wholesome bro trend
"This trend is gonna heal the male loneliness epidemic."
“Proof men need more platonic love in their lives."
What started out as a silly phone prank has turned into an incredibly wholesome TikTok trend—which some are saying might help heal male loneliness.
On May 16, a woman named Miranda filmed her husband calling a few of his buddies just to wish them goodnight. As you can probably expect, the dudes were quite stunned.
“Why? Are you thinking of me for real?” one says, flabbergasted. “God damn I love you too […] I don’t know what to say; you caught me off guard.”
“Uhhhhh…excuse me? Sweet dreams?” asked another, in shock.
The clip quickly went mega viral, racking up three million views. But more importantly, viewers agreed that it actually filled a very real need.
“Proof men need more platonic love in their lives,” wrote one person
Another added, “This is gonna heal the male loneliness epidemic.”
Pretty soon, the trend caught on, with all kinds of guys calling their bros to wish them a good night. Sure, it’s funny to watch—the “WTF?” reactions are pretty priceless—but also undeniably sweet in its own way.
@beefingwiththeblacks Should he post the other ones..? 😬😅😂 @Juss_inTimeHD🦎⏰ @Josh Mukendi @callmeCollins.h.d.c IB: @Sammy D #couplescomedy #friends #homeboy #goodnight #sleeptight #bedtime #sweetdreams ♬ original sound - Mr&MrsBlack
@sydsacks I’ve been cracking up at this trend so I made Peter call his besties to say goodnight 🤪 #goodnight #besties ♬ original sound - syd
@wendyxjason Goodnight trend had me balling - proud of our friends ❤️😭 #goodnighttrend #goodnightprank#fypシ ♬ original sound - WendyxJason
Even celebrities have hopped on board. Boxer Jake Paul filmed himself wishing a goodnight to streamer Adin Ross. Meanwhile, Washington Commanders cornerback Mike Sainristil called up his NFL teammates Jayden Daniels and Sam Hartman, who called him “bonkers.”
@selianacarvalho At least they were all concerned 😭 #nfl #commanders #httc #funny ♬ original sound - Seli
With each new video, new comments supporting the trend came rolling in as well.
“NORMALIZE THIS TYPE OF MALE BEHAVIOR.””
“My favorite trend.”
“I’m convinced this trend is gonna save someone’s life when they’re at their lowest.”
And perhaps this theory isn’t so far off. After all, men in the US, especially those under 35, have been ranked as the loneliest demographic in the entire world, according to a recent Gallup poll. This is due to a variety of societal factors, including both the expectation for men to be strong and independent (i.e. misunderstood stoicism), as well as the encouragement for men to focus on money and success rather than building close friendships.
Add to that an increasingly more digital world, which has led many men to seek belonging in, as psychotherapist Justin Yong put it in his interview with Fortune Well, “toxic digital occupiers like gaming and porn.” This "manosphere," as many call it, might give a “short term dopamine hit,” but ultimately “replaces real intimacy and acts as a barrier to being vulnerable to how they might be feeling,” he explained.
So, call it a frivolous viral trend, but it could also be a sign to give your homie a call tonight. It could help build much needed human connection, or, at the very least, it’ll give you a good laugh.
What's up with the new ‘invisible’ smartphone that’s everywhere on TikTok?
Did a time traveler just get caught?
A woman using her methaphone.
Popular tech influencer CatGpt uploaded a head-scratching video on TikTok May 14 that sparked a wave of curiosity. It featured a woman in line at a boba shop in San Francisco, seemingly engrossed in a smartphone that looked like it was made of clear glass. “Completely clear phone spotted in San Francisco on May 14…?!?” she captioned the video, which garnered nearly 55 million views.
This video received many confused responses, with some claiming the woman was a time traveler who had been caught in the act. Others thought it was a new smartphone that could be more trouble than it's worth. “Losing that would be a NIGHTMARE to find,” one commenter wrote. “I can’t even find my phone now. I’ll never find it when it’s translucent,” another added.
Some people thought it was the long-rumored Nokia Clear Phone that, sadly, isn’t a real thing. Jay got a little closer to what was really happening in the video: “This looks like a social commentary or a walking art exhibit I’m too uncultured to understand,” he wrote, before NIMM nailed it on the head: “Maybe it's like a stimulation thing. Like I need to scroll because I'm addicted but I'm trying to cut down on my scrolling?”
What is a methaphone?
In a follow-up video, AskCatGPT, explained that her video was a promotion for the methaphone, a clear acrylic block that feels just like a smartphone, but has zero functionality. It was developed by Eric Antonow, a friend of the influencer, who aimed to spark a conversation about smartphone addiction. The big question was: "If we're all so addicted to our phones, then could you potentially curb someone's addiction by replacing the feeling of having a phone in your pocket with something that feels exactly the same?"
CatGpt clearly knows why the video of the woman with an invisible phone struck a chord with so many people. “This little piece of acrylic feels like a physical artifact that directly responds to this collective tension we all feel about how our devices, which are meant to make us more connected, are actually having the exact opposite effect,” she explained.
She went on to say that after carrying the methaphone with her for a few weeks, it hasn’t curbed her smartphone use, but, much like her video, it has brought up an important conversation about smartphone addiction and the role that our phones play in our lives.
Are Americans worried about their smartphone use?
It makes sense that the majority of Americans are concerned about their smartphone use. A 2022 Gallup poll found that 58% of adults said they used their smartphone “too much,” a big jump from the 39% who said the same thing in 2015. This isn’t just a problem for younger people. Seventy-four percent of people ages 30 to 49 say they use their phone “too much,” just 7% less than those in the 18 to 29 age bracket.
Antonow was smart to give CatGpt a methaphone to share in her videos because his IndieGogo manufacturing campaign has earned him all the cash it needs to produce 80 of them. But given the popularity of the TikTok video, he should probably make a few more than he initially thought.