These researchers used science to make laundry packs a new way.

They want you to have clean clothes. And to make the world a better place.

For the last nine years, Kay Gebhardt has had a demanding and often unsung (at least publicly) job.

If you've ever tried to get grass stains out of your kid's jeans or little dots of salad dressing out of a treasured silk blouse, you were probably concerned about whether they'd come out — but did you give much thought to the safety of the detergent you were washing your clothes in?

Kay's given it a lot of thought.

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Seventh Generation

The confusing pile of government departments in charge of that soap you just bought.

The interesting — and kinda confusing — way your cleaning products make it to market.

Congratulations! You've just bought a brand-new cleaning product that's going to revolutionize the way you clean your home/car/workplace.

It's been a long time coming, but after years of development, testing, and marketing, this game-changing clean-making innovation is now available to the world. This time next year, the person who invented it will be on stage receiving the Nobel Prize in chemistry, and Jennifer Lawrence or Michael Keaton will be getting ready to play them in a movie.


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Seventh Generation