Photo by Jemal Countess/Getty Images for Tony Awards Productions

Rachel Chavkin became the 10th woman to win a Tony award for directing when she won for her work on Hadestown, a retelling of the Greek myth of Orpheus. Chavkin was the only woman nominated this year, mostly because she was the only woman to direct a Broadway play this year. And if she had her druthers, that wouldn't have been the case.

During her acceptance speech, Chavkin called on Broadway to do better when it comes to diversity. "My folks raised me with the understanding that life is a team sport. And so is walking out of hell. That's what is at the heart of show: It's about whether you can keep faith when you are made to feel alone. And it reminds us that that is how power structures try to maintain control: by making you feel like you're walking alone in the darkness, even when your partner is right there at your back," Chavkin said during her speech. "And this is why I wish I wasn't the only woman directing a musical on Broadway this season."

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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