By the end of the decade, over half a trillion single-use plastic bottles will be sold annually. In 2016, fewer than half those bottles were picked up for recycling and just seven percent were turned into new bottles.
The Coca-Cola Company, which owns Coke products and some of the biggest brands in the beverage industry, including Minute Maid, Sprite, Dasani, and Smart Water, is responsible for over 100 billion single-use plastic bottles produced annually.
Americans, especially millennials, are becoming increasingly concerned with the dangers caused by single-use plastics. A study published in Market Watch found 73 percent of millennials would pay more for sustainable products compared with 66 percent among all generations.