We are a small, independent media company on a mission to share the best of humanity with the world.
If you think the work we do matters, pre-ordering a copy of our first book would make a huge difference in helping us succeed.


via Chewy

Adorable Dexter and his new chew toy. Thanks Chewy Claus.


Every holiday season, millions of kids send letters asking for everything from a new bike to a pony. Some even make altruistic requests such as peace on Earth or helping struggling families around the holidays.

But wouldn’t the holiday season be even more magical if our pets had their wishes granted, too? That’s why Chewy Claus is stepping up to spread holiday cheer to America’s pets.

Does your dog dream of a month’s supply of treats or chew toys? Would your cat love a new tree complete with a stylish condo? How about giving your betta fish some fresh decor that’ll really tie its tank together?

Or do your pets need something more than mere creature comforts such as life-saving surgery?

via Chewy

“At Chewy, we know pets are a part of the family and we wanted to give them a way to truly participate in the holiday season this year,” said Orlena Yeung, VP of Brand Marketing at Chewy. “Through Chewy Claus, we are hoping to spread joy while recognizing the most important gift that keeps on giving—the love and companionship of our pets.”

To submit your letter to Chewy Claus, just go to be.chewy.com/chewy-claus.

Not only could your pet’s letter make their holidays even merrier, it will give back, too. For every letter submitted to Chewy Claus, Chewy will donate one pound of food to Greater Good Charities (up to 15,000 pounds). Further, for every product purchased during the Season of Giving, Chewy will match up to $1 million per week in a pet food and supply donation to Greater Good Charities, for a potential total of $10 million.

I’ve got a new dog this year, a one-year-old boxer mix named Archie and I know what he wants this holiday season.

via Chewy

The first letter sent to Chewy Claus came from True & Faithful Pet Rescue in Venice, FL. The rescue, which focuses on saving senior dogs, was one of the many victims of Hurricane Ian. Their wish was simple; they asked for food for themselves and those in their community.

Chewy Claus delivered by providing a 20-thousand-pound truckload of food to True & Faithful and other shelter and rescue partners in the community. Chewy also assembled a team of volunteers to hold a clean-up day and donated the necessary funds to rebuild their beloved dog beach.

via Chewy

“We are so grateful for Chewy’s support in rehabilitating our space and not only donating thousands of pounds of food to our community, but also providing the help and funds necessary to rebuild our beach,” Lisa Letson, Founder of True & Faithful Pet Rescue told Upworthy. “The beach is our senior dogs’ happy place, where they can live their best lives for the time they have left. It really is a dream come true for us.”

Chewy is the best place to shop for pets this holiday season because it's the gift that keeps on giving. It’s simple: when you shop, they donate. Chewy will also match customer purchases in the form of a product donation up to $1M per week for a potential total of $10M throughout the season of giving. That means pets living in shelters and rescues will receive toys, treats, food and other essential items this holiday season. Plus, if you write a letter to Chewy Claus, your pet may get their holiday wish and pets in need will get theirs, too—a win win win. Isn’t that what the season is all about?