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Obama saved one last national monument from Trump. Here's how to help protect it.

Patagonia's ambitious plan to save Bears Ears National Monument might just work.

Without having been there in person, it's hard to fully grasp the majesty of Bears Ears, 1.35 million acres of public land in southeastern Utah.

During his final weeks in office, President Obama declared the land a national monument, providing legal protection to its pristine landscape.

For years, local indigenous tribes had lobbied the president to use his power under the Antiquities Act of 1906 to designate the land a national monument to protect it from vandalism and mining. Rich with spiritual significance, the area contains ancient cliff dwellings, rock art, and other fascinating archaeological artifacts dating back thousands of years.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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