Patagonia's ambitious plan to save Bears Ears National Monument might just work.
Without having been there in person, it's hard to fully grasp the majesty of Bears Ears, 1.35 million acres of public land in southeastern Utah.
During his final weeks in office, President Obama declared the land a national monument, providing legal protection to its pristine landscape.
For years, local indigenous tribes had lobbied the president to use his power under the Antiquities Act of 1906 to designate the land a national monument to protect it from vandalism and mining. Rich with spiritual significance, the area contains ancient cliff dwellings, rock art, and other fascinating archaeological artifacts dating back thousands of years.