She grew up appreciating her diverse heritage. Now she encourages others to do the same.
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YouTube Creators for Change

Maha AJ grew up proud of her Sudanese-Iraqi heritage. Her parents made sure of it.

From the time she was little, Maha Jaafar's (or Maha AJ as she’s known to her fans) family constantly wove her mixed cultural identity into her life. Her dad would show her maps of Sudan and teach her about her culture’s history and traditions, while her mom would show her how to make both Iraqi and Sudanese dishes.

"Mom always encouraged us to be proud of our Sudanese heritage without losing our Iraqi identity," she says in a YouTube video. “I never felt that I was lost between cultures. Instead, I always knew I belonged to both, but each in a different way.”


Photo via YouTube Creators for Change/YouTube

Growing up in the United Arab Emirates, Maha was exposed to many different cultures, which also helped mold her appreciation of diversity. “Living here, you have all types of nationalities all around you,” she says. “It’s very multicultural and there are people from all different countries, and everyone still holds onto their identity, so you can understand their culture.”

However, stereotypes and prejudices still persist there. Maha is on a mission to change that.

Despite growing up in a diverse country, she often felt judged by classmates who didn’t understand her mixed heritage. The question, “where are you from?” began to feel aggressive and limiting, because she felt people were trying to box her into a cultural stereotype.

So Maha set out to break through the misconceptions about her unique background by making videos that celebrate it.

YouTube Creators for Change/YouTube

She's is using her art and her platform to help "bridge the gap" between the cultures in her community. "Our diversity is what makes us richer, stronger, and more beautiful," she says, "and the world needs to see all that beauty."

It's also why Maha is one of YouTube's 47 Creators for Change Ambassadors— an initiative for YouTubers hoping to inspire awareness and empathy for diverse communities.

Launched in 2016, the YouTube Creators for Change program encourages and highlights creators who are tackling the social issues that impact them and their communities. The global initiative names Ambassadors from around the world who use their channels to promote inclusivity and diversity and drive social change. Each Ambassador receives grant money to put toward "social impact project" videos and to aid them in adding their voices to important initiatives and events around the globe.

Ambassadors also pay it forward by mentoring Fellows — up-and-coming creators who work with Ambassadors to help create a dialogue around social issues in their communities.

Maha's YouTube debut two years ago put her on Creators for Change's radar. Today, the 25-year-old dentist spends half her time fixing people’s teeth and half her time pursuing her passion for creating impactful videos.

Becoming a Creators for Change Ambassador has already had a big impact on Maha.

Thanks to the program, she's gotten to meet other YouTube creators who've inspired her, and has even become close friends with many of them.

“This has been one of the best experiences in my life,” she says, “because it’s made me feel ever supported and appreciated. It made me have a platform to reach more people and inspire more people, and it gave me a lot of motivation for myself to go forward with what I want.”

Maha says she wants to use her channel to share the positive things about her cultural heritage and to correct misconceptions and stereotypes, especially about Sudan. She also wants her videos to connect people and promote our shared humanity.

“My ultimate goal," she says,"is to make people understand that we’re all one, and there’s no need for hating on each other or not understanding each other, because at the end of the day we’re all humans.”

These global Ambassadors, like Maha, reach millions of people. Their messages have the potential to change the world.

As Maha says, anyone with a cell phone and/or internet can make connections with people and develop a platform for positive change.

As more and more young people find not just entertainment but heroes and idols in the YouTube space, it's heartening to know that there are awesome, real individuals doing conscious work to bring people together and promoting ideas and actions that will lead humanity to a better future for all.

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Amazon

Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

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Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

Even as millions of Americans celebrated the inauguration of President Joe Biden this week, the nation also mourned the fact that, for the first time in modern history, the United States did not have a peaceful transition of power.

With the violent attack on the U.S. Capitol on January 6, when pro-Trump insurrectionists attempted to stop the constitutional process of counting electoral votes and where terrorists threatened to kill lawmakers and the vice president for not keeping Trump in power, our long and proud tradition was broken. And although presidential power was ultimately transferred without incident on January 20, the presence of 20,000 National Guard troops around the Capitol reminded us of the threat that still lingers.

First Lady Jill Biden showed up today with cookies in hand for a group of National Guard troops at the Capitol to thank them for keeping her family safe. The homemade chocolate chip cookies were a small token of appreciation, but one that came from the heart of a mother whose son had served as well.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.