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Walking Alongside Martu: A journey with one of the world’s oldest living cultures

Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.

James Roh
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In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.

Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.

James Roh

Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.

Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.

James Roh

Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.

There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.

To learn more about the partnership and fragrances, visit Pura x Dutjahn.

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Joy

The 4 words that can keep conversation flowing forever, even between socially awkward people

You can keep seamlessly transitioning to more interesting topics.

via Canva/Photos

A couple talking over coffee.

Many people find making small talk to be an excruciating experience. They think it’s boring to talk with a stranger about the weather, sports, or weekend plans. They may also feel like they don’t have anything to contribute to the conversation, or they don’t understand the point of having one in the first place.

However, those who excel at making small talk have a tremendous advantage in their professional and romantic relationships, as well as in forming new friendships. Most importantly, small talk is a window to transition into medium talk or, eventually, deep, meaningful conversations. The problem is that many people get stuck in small talk, and things stall before progressing to something beneficial.

conversation, small talk, conversation tips, communications tips, medium talk, reminderA man and woman chatting.via Canva/Photos

How to get better at small talk

The great thing is that, like anything, making small talk is a skill that we can all improve by learning some simple conversation techniques. One technique that is great for keeping a conversation going, like hitting a ball back and forth past a net in tennis, is a simple statement: It reminds me of…”

A redditor named IsaihLikesToConnect shared some great examples of how the phrase can be used to turn a mundane topic, such as the weather, into something much more fun.

Them: "It's been really rainy, huh?"

You:

Option 1 (Personal Story): "Yeah, it reminds me of a time I went on a run in the rain and nearly got hit by a car."

Option 2 (Music / Pop Culture): "It reminds me of every Adele song. When I'm driving, I feel like I'm in a music video."

Option 3 (Family): "It reminds me of my dad, he used to love playing with us in the rain as kids."

Option 4 (Thing you watched / World News): "It reminds me of this documentary I saw where they're trying to make it rain in the Sahara Desert.”

Option 5 (Place you lived): “It reminds me of when I lived in Australia, it barely ever rained there. I actually love this weather.”


conversation, small talk, conversation tips, communications tips, medium talk, reminderCoworkers having a conversation.via Canva/Photos

You see in this example that using “It reminds me of…” opened up the conversation to five potential new and more exciting topics. The “You” in the story could have responded with, “Yeah, it sure is rainy,” and the conversation would have ended right there. But instead, branching off the topic of rain into something a bit deeper took the conversation to the next level. You get extra points if you can take the “reminds me of” into a topic that you assume the other person will be interested in.

conversation, small talk, conversation tips, communications tips, medium talk, reminderCoworkers having a conversation.via Canva/Photos

What’s a polite way to change the topic in a conversation?

Using “this reminds me of…” is also a polite way to move the topics in another direction, especially when it's a topic that you don’t want to discuss or one that makes you feel a bit uncomfortable. Or, if it’s a situation where the other person is monologing on one topic for a very long time, this makes it easy to transition away from their diatribe.

Ultimately, the phrase is an excellent way for you to save the person you’re talking to from being stuck in the small talk rut as well. It shows you understand that when someone brings up the weather, they are merely getting things started with something both of you have in common. They probably don’t want to talk about the weather for 30 minutes, unless they are a meteorologist. “It reminds me of…” is an invitation to go a bit deeper and shows the other person that you’d like to learn more about them.

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Family

Mom gives a tour of her typical 'middle-class home' and it's exactly what people needed

"There is just so much pressure on social media to be perfect."

@steph_murphy/TikTok

Stephanie Murphy shares her "average" home in viral TikTok video.

Sure, it’s lovely to see pristine, perfectly curated homes that look like they belong in Architectural Digest. A little inspo never hurt anyone. But as we all know, the spotless life is simply not an achievable reality, especially for those with busy lives and limited budgets (read: most of us).

But you know what? Maybe even the messy homes deserve some love. The ones with constant junk piles, unfinished projects, dirty dishes, and misplaced toys. The homes that will never grace the cover of a magazine but still do a wonderful job of containing all the moments life has to offer—the big, small, extraordinary, mundane, and everywhere in between. 'Cause at the end of the day, isn’t that a home’s true purpose anyway?


@stephsharesitall

Lets normalize “average” because there is nothing wrong with it. Everywhere you look on social media you see big gorgeous houses in perfect condition and its hard not to compare yours to them. But its not the norm and half the time its staged. Our house is lived in, and its filled with love and tons of memories and at the end of the day thats all that matters.

Stephanie Murphy, a mom and TikTok creator, seems to think so. Murphy recently took viewers on an “average house tour,” and it was the exact opposite of aspirational. Highlighted in Murphy’s tour are the pantry door that’s remained unpainted for three years, blinds held together with binder clips, air conditioners held in place by duct tape, a full dish rack tray that’s “a permanent fixture” on their countertops, and not one but two junk drawers (honestly, that’s a little low by my count). You’ll also notice a fridge that is covered in her kid’s artwork and school pictures. Not in any cohesive way, but merely thrown on randomly, as nature intended.

Meanwhile, in the master bedroom, Murphy and her husband’s bed have two separate blankets because neither of them like to share. A genius idea, and just another example of how we really, really don’t need to continue with marital sleeping norms that don’t actually feel comfortable.

As for why Murphy decided to showcase her “average, middle-class house,” it’s all in the caption of her video: “Let’s normalize ‘average’ because there is nothing wrong with it. Everywhere you look on social media, you see big gorgeous houses in perfect condition and it’s hard not to compare yours to them. But it’s not the norm and half the time it's staged. Our house is lived in, and it’s filled with love and tons of memories and at the end of the day that's all that matters."

She further explained her reasoning to Good Morning America. "I feel like social media is full of one perfectly curated video after another, and there is just so much pressure from social media to be perfect in all aspects -- to have perfect skin, perfect makeup, perfect outfit, perfect house. And the reality is no one's perfect," Murphy said.

"Honestly, I feel like there's a very good chance that all those videos that we see were staged and they probably like, moved a pile of toys behind the camera to film and then moved it back when they were done. But that's the part that people on social media just aren't sharing. They don't show you the behind-the-scenes and that is what I was looking to change," she continued.


Judging from the comments sections of this now-viral post, it seems like other people are ready for more average content.

“This is awesome! I’m constantly feeling inadequate when people have a perfect house that looks like nobody lives there!” one person wrote. “I feel seen,” added another.

Hear, hear. No need to feel inadequate about having a home that’s lived in. Imperfection has its own kind of beauty.

This article originally appeared two years ago.

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Health

Science confirms ‘Move in Silence’ trend might be the smartest way to achieve your goals

“I promise you things always work out better when you keep them to yourself.”

TikTok: @wemiopakunle, @_alliechen, @mandanazarfhami,

Science confirms ‘Move in Silence’ trend might be the smartest way to achieve your goals.

TikTok's latest viral wisdom is backed by hard data—and it's making people rethink their communication habits. We live in a world of chronic oversharing. We post everything, from the routes we run (including screenshots as proof of all that hard work), to the pale-green iced matcha latte sitting at our desks or a present from a boyfriend (who will be tagged prominently, not secretly off screen). Who knows when, but our brains became wired for sharing: to record, to curate, and to post every second of our lives, then consume that of others to a disturbing degree. So, here's a radical idea: when it comes to goals and plans, try keeping them to yourself. It could be the key to making them a reality.

That's the message behind TikTok's massively popular "Move in Silence" trend, where creators like @noemoneyyy have cracked the contradictory code to success: Instead of broadcasting every big idea or project that runs through your head, if you actually want it to come to fruition, keep your plans to yourself until they're executed. And it's not just a trend; surprisingly, science also supports this muted approach.


@noemoneyyy Work in private and let the results speak! #privatelife #privatelifehappylife #workinprivate #creatorsearchinsights ♬ sonido original - Luis Jonathan

"As a former oversharer who used to tell every single friend, every single family member, or a partner everything I was doing, I promise you things always work out better when you keep them to yourself," explains creator @noemoneyyy in a video that's garnered millions of views.

On a different video by @mandanazarfhami, she says, “I don’t care what you’ve got going on in your life: that dream job, that city that you want to move to, that dream person, that dream life, that dream anything. Literally keep it to yourself until it’s done.”

Commentors were quick to agree, with one person writing: “From a young age, I never told anyone my next steps. I also taught my husband and son to keep our private matters to themselves and just do things 💯Not many people like it, but who cares🌝🙌🏼🫶🏼”

Another chimed in, “This concept has changed my life for the better.” Others replied, “100 agree 💕” and “100%🙌🏼people can’t ruin what is silent, show results.”


@mandanazarghami monitoring spirits are a real thing - move in silence and watch how much your life changes #fypシ ♬ Jacob and the Stone - Emile Mosseri


What's going on here

In a study done by New York University, researchers found that people who kept their goals private worked on tasks for an average of 45 minutes, compared to the 33 minutes of work completed by those who announced their plans in advance. The twist? The people who shared their goals expressed feeling closer to finishing, despite doing approximately 25% less work.

NYU psychologist Peter Gollwitzer, who led the research, concluded that "once you've told other people your intentions, it gives you a 'premature sense of completeness.'" He also found that the brain is made up of "identity symbols," which create one's self-image. Interestingly, both action and talking about action create symbols in your brain, so simply speaking about a future plan or something you want to do satisfies that part of your brain. When we make our goals public, especially ones that matter to us and deal with our identity, our ability to achieve said goal is significantly reduced. As the old adage goes, "actions speak louder than words."

Stranger still, in his paper "Does Social Reality Widen the Intention-Behavior Gap," Gollwitzer notes that in order for this phenomenon to happen, one must truly care about their goals. "Ironically, this effect was only found for participants who are very committed to their goal!" PsychologyToday notes. "The lesson learned is that the more passionate you are about your goals, the more secretive you should be about them."

Quiet, silence, peace, shhh, no speaking, secret The more passionate you are about your goals, the more secretive you should be. Photo credit: Canva

Another reason to keep quiet: If you're a beginner trying something new, sharing your plans could potentially open you up to criticism and negative feedback, which could deter you from even starting. At the University of Chicago, professor Ayelet Fishbach conducted studies to determine how positive and negative feedback affects the pursuit of one's goal. According to Atlassian, she and her team found:

  • When positive feedback signals commitment to a goal, it increases motivation.
  • When positive feedback signals progress, it actually decreases motivation.
"One example the researchers give is a math student who gets a good grade on a test. If she perceives it to mean she likes math, she will study harder. If, however, she sees the high score as a sign she is making progress in the class, she may ease up and study less." - Atlassian


@_alliechen I used to be such an open book but now im a lot more reserved on my goals and plans so ppl dont judge #moveinsilence #relateablecontent #girlies #viral #success ♬ suara asli - astrooo🪐

We've all been there: excitedly telling everyone about your grand plans to backpack through Europe, the year you'll finally learn Spanish, or joining the group lesson at the tennis courts you always pass by… only to mysteriously lose all motivation a week later. Turns out, those lovely dopamine bursts that accompany every enthusiastic "That sounds great!" or "You should totally do it!" response might be precisely what's holding you back.

The good news? You don't need to become closed-off and secretive, a hermit on the top of a mountain who's afraid to share any part of themselves with the world. Research suggests that sharing your goals with one or two selected friends who can be trusted to provide meaningful support is still a good idea. Just hold off on the Instagram Live announcement until you've actually accomplished something substantial.

So, the next time you sit down to write your goals, whether they be a new year's resolution, the day's to-do list, or a five-year plan, think twice about sharing it with others. Give it time and you might have something better to share soon: the results.

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Celebrity

'God, what if I was 15?': Julia Roberts responds to being shamed in photo with niece Emma Roberts

It opened her eyes to the toxicity of social media.

via U.S. Department of State/Wikimedia Commons and Dominick D/Wikimedia Commons

Julia Roberts and Emma Roberts

Actress Julia Roberts was late to the game when it came to joining social media, so she was blown away when she finally saw first-hand how toxic it could be. She started an Instagram account in June of 2018 and, shortly after, was the target of trolls mocking her appearance in a post by her niece.

Roberts was upset about the negative comments people made about her looks and then was gutted when she considered social media's effect on young women. In a 2018 interview with Oprah Winfrey for Harper’s Bazaar, Julia recounted the story:

“Although something did happen recently on my niece Emma’s Instagram that I think taught me a lot about what it’s like being a young person in today’s society. One weekend morning Emma slept over, and we got up and were having tea and playing cards and having this beautiful morning, and then a couple of days later, she posted a picture of us,” Roberts recalled.

“And the number of people who felt absolutely required to talk about how terrible I looked in the picture—that I’m not aging well, that I look like a man, why would she even post a picture like this when I look that terrible!” she continued. “And I was amazed at how that made me feel. I’m a 50-year-old woman and I know who I am, and still my feelings got hurt. I was sad that people couldn’t see the point of it, the sweetness of it, the absolute shining joy of that photo. I thought, ‘What if I was 15?’”


body shaming, instagram, social media, body, dysmorphiaA young woman looks uncomfortable in the mirror. Image via Canva.

Beauty influencer Samantha Marika combined the audio of Julia telling the story, added it to the candid photo of her and Emma, and posted it to Instagram, and it went viral. The post has since been deleted, but in February 2024, actress and author Ali Wentworth posted a similar video of the photo of Roberts with her niece along with other photos from throughout the actress' life. Her words to Oprah play over the video and Wentworth applauds Roberts for being "spot on about the corrosive nature of social media and its effect on younger generations" in the caption.

In short, Julia’s concerns about teenage mental health aren’t unfounded.

A 2022 report by Pew Research shows that online bullying is pervasive among teenagers and looks are a common target. “Nearly half of U.S. teens have been bullied or harassed online, with physical appearance being seen as a relatively common reason why,” the report said. “Older teen girls are especially likely to report being targeted by online abuse overall and because of their appearance.” The Cyberbullying Research Center confirms these findings, noting in 2023 that "adolescent girls are morel likely to have experienced cyberbullying in their lifetimes (59.2% vs. 49.5% for adolescent boys).

bullies, cyberbullying, teen girls, adolescent girls, social mediaGirls experience cyberbullying more than their peers. Image via Canva.

Even though online bullying is common, those who watched Wentworth's video were disturbed by what happened to Roberts and her niece.

“I thought they were going to say how much like twins they look like & just a sweet beautiful moment they let us in on, when they didn't have to,” one viewer wrote.

"The anonymous aspect of social media adds to the cruelty. This picture is lovely and your statement is so true," said another.

Even though Roberts was disturbed by the comments she saw on Instagram, she’s glad that it helped her grasp what’s happening to young people online.

“I was so happy that happened because I had this whole new glimpse into a way of living that I didn’t get at all,” she told Winfrey. “You have to go through things to understand them, and this was just a little paper cut of what can really go on with social media.”

This article originally appeared last year. It has been updated.

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Teacher goes viral for showing up to her middle school at 10pm in a bonnet and pajamas

Her reason why proves that "testing anxiety isn't just for kids."

@misswinans_teach/TikTok

Not all heroes wear capes. Some wear a bonnet and PJs.

While we often think of test day as purely a stressful day for students, teachers definitely feel the pressure too. Just take middle school teacher Sarah Ashley Winans’ word for it.

Winans recently went viral on TikTok after sharing a video of herself entering the school she works at in the middle of the night, donning her pajamas and a sleeping bonnet. No, this wasn’t a bizarre episode of sleepwalking—Winans woke up from her pre-test day slumber and realized she had forgotten to plug in her computer charging cart that would be vital for students to take the exam.

Luckily, the crisis was somewhat easily averted. In the clip we see her hop out of her car, unlock the building, walk down the hall and into her classroom, and in two seconds flat she comes out flashing an “all is well” peace sign to the security camera. Phew.


@misswinans_teach Test taking anxiety isn’t just for the kids. Mind you…this was at 10:15 p.m. 🫠🫠 #itsfineimfineeverythingsfine #viralvideo #teachersoftiktok #teachertok #middleschoolteacher #teacherlife #teacherhumor #middleschool #fyp #trending #sendhelp #whyamilikethis ♬ This Is The Life Demo Hannah Montana - out of context hannah montana


“Test anxiety isn’t just for kids,” her caption read.

In an interview with Today, Winans shared how this test anxiety comes from a place of wanting all her students to feel at ease. "I don't really sleep the week of testing, because I want them to be OK, and I want them to feel confident, not to be nervous and worried. I know testing can really put a lot of pressure on people."

teachers, teacher of tiktok, test day, test anxiety, state testing, prepping for test, funny teachers, state exam, chromebookSarah Ashley Winans.Courtesy of Sarah Ashley Winans

Down in the comments, people really felt for Winans’ plight.

"I just know you were stress texting your principal,” one person wrote. Another echoed, "Yall know she was (on the phone) with someone bc she was scared to death."

Indeed, Winans did call her administrator before making her adventure to the school (luckily only a five minute drive away), and that was actually how she got this hilarious footage. "She let me look at it, and then I said, 'I have to record it,'" Winans told the outlet

Viewers who were not feeling secondhand anxiety just chimed in with pure appreciation.

“This is so Janine coded,” one person wrote, referencing Quinta Brunson's character in Abbott Elementary.

teachers, tests, testing, abbott elementary, gifJanine from Abbott Elementary.media.giphy.com

“Not all heroes wear capes, they’re in bonnets plugging in the chromebook cart at 10pm,” quipped another.

Still another said, “Just so you know, you’re an amazing teacher because WHO would go late at night when you’re already in your jammies? You’re awesome.”

Following the huge response to her video, Winans told Today, that she hopes it humanizes teachers a bit and reminds folks they aren’t perfect, but still do everything they can to provide for their students.

"This is just something we do. Teachers, you make mistakes, and you forget to do things and, I mean, you just do what you have to do to make sure your kids are successful. And I was just doing my job."

So, in addition to providing education, therapy, and mentorship, teachers also have to do a little recovery missions from time to time. That’s just reason #509 that they deserve more.

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