Shop
 Explore 

Powerful PSA uses reverse psychology to drum up support for assault weapons bill

In 90 seconds, it totally nails the absurdity of how we live.

gun violence assault weapons march fourth

March Fourth/YouTube

A March Fourth PSA shows how our daily lives are impacted by mass shootings.

Those of us who live in the United States have a strange relationship with gun violence, no matter where we fall on the beliefs-about-guns spectrum. We have to. Our mass shootings statistics are too bizarre, too absurd to be real, and yet here we are, constantly living in a combined state of denial, disbelief, disillusionment and despair.

We don't have to live like this, and yet we do. Thanks to a well-funded gun lobby, our incredibly unhealthy ultra-partisan politics and debatable interpretations of the Second Amendment, most meaningful pieces of legislation put forth to curb our gun violence problem don't get passed. Everything but the guns gets blamed for our mass shooting problem, so we keep reliving the same nightmare over and over and over again.

A group of moms lived that nightmare on the Fourth of July, when a gunman opened fire on a parade in Highland Park, Illinois, killing seven and wounding 48. They immediately banded together with a singular purpose—to convince the government to ban assault weapons, which are increasingly becoming the weapon of choice in mass shootings.

They formed March Fourth two days after the parade shooting and organized a march in Washington, D.C., less than a week later. "I just want to go to DC, scream at the top of our lungs that we want these weapons of war banned, and not shut up until they listen," said founder Kitty Brandtner.

Her quote to WGN9 News was even more succinct: "They f**ked with the wrong moms."

Now March Fourth is holding another march at the Capitol on September 22 and they're inviting anyone and everyone to join them. In a powerful PSA promoting the march, Americans describe what they "love" and "enjoy" about living with mass shootings—a bit of reverse psychology that makes the absurdity of our reality painfully clear.

The truth is no one wants to live this way. And we don't have to. We can choose to take action to at least attempt to prevent mass gun violence. The assault weapons ban that was in place from 1994 to 2004 had an impact. One analysis shared in The Conversation estimated that the risk of a person in the U.S. dying in a mass shooting was 70% lower during the ban.

\u201cAdding evidence to the #GunViolence debate. New work presented at #AAST2018 by @nyulangone faculty shows that during the #AssaultWeapon ban #MassShooting related deaths were 70% less likely to occur.\u201d
— AAST (@AAST) 1537977927

Before someone swoops in with the "How do you define assault weapon?" argument, the current Assault Weapons Ban of 2021 bill that has passed the House and sits before the Senate offers a lengthy definition of the kinds of firearms it includes right up top. Read it here.

See more information about joining March Fourth's September 22 march at the U.S. Capitol at wemarchfourth.org.

From Your Site Articles

gun legislation

popular

10 anti-holiday recipes that prove the season can be tasty and healthy

Balance out heavy holiday eating with some lighter—but still delicious—fare.

Albertson's

Lighten your calorie load with some delicious, nutritious food between big holiday meals.

True

The holiday season has arrived with its cozy vibe, joyous celebrations and inevitable indulgences. From Thanksgiving feasts to Christmas cookie exchanges to Aunt Eva’s irresistible jelly donuts—not to mention leftover Halloween candy still lingering—fall and winter can feel like a non-stop gorge fest.

Total resistance is fairly futile—let’s be real—so it’s helpful to arm yourself with ways to mitigate the effects of eating-all-the-things around the holidays. Serving smaller amounts of rich, celebratory foods and focusing on slowly savoring the taste is one way. Another is to counteract those holiday calorie-bomb meals with some lighter fare in between.

Contrary to popular belief, eating “light” doesn’t have to be tasteless, boring or unsatisfying. And contrary to common practice, meals don’t have to fill an entire plate—especially when we’re trying to balance out heavy holiday eating.

It is possible to enjoy the bounties of the season while maintaining a healthy balance. Whether you prefer to eat low-carb or plant-based or gluten-free or everything under the sun, we’ve got you covered with these 10 easy, low-calorie meals from across the dietary spectrum.

Each of these recipes has less than 600 calories (most a lot less) per serving and can be made in less than 30 minutes. And Albertsons has made it easy to find O Organics® ingredients you can put right in your shopping cart to make prepping these meals even simpler.

Enjoy!

eggs and green veggies in a skillet, plate of bacon Not quite green eggs and ham, but closeAlbertsons

Breakfast Skillet of Greens, Eggs & Ham

273 calories | 20 minutes

Ingredients:

1 (5 oz) pkg baby spinach

2 eggs

1 clove garlic

4 slices prosciutto

1/2 medium yellow onion

1 medium zucchini squash

1/8 cup butter, unsalted

1 pinch crushed red pepper

Find full instructions and shopping list here.

bow of cauliflower ham salad Get your cauliflower power on.Albertsons

Creamy Cauliflower Salad with Ham, Celery & Dill

345 calories | 20 minutes

1/2 medium head cauliflower

1 stick celery

1/4 small bunch fresh dill

8 oz. ham steak, boneless

1/2 shallot

1/4 tspblack pepper

1/4 tsp curry powder

2 tsp Dijon mustard

1/4 tsp garlic powder

3 Tbsp mayonnaise

1/8 tsp paprika

2 tsp red wine vinegar

1/2 tsp salt

Find full instructions and shopping list here.

tofu on skewers on a plate with coleslaw Plant-based food fan? This combo looks yums. Albertsons

Grilled Chili Tofu Skewers with Ranch Cabbage, Apple & Cucumber Slaw

568 calories | 20 minutes

1 avocado

1/2 English cucumber

1 (12 oz.) package extra firm tofu

1 Granny Smith apple

3 Tbsp (45 ml) Ranch dressing

1/2 (14 oz bag) shredded cabbage (coleslaw mix)

2 tsp chili powder

1 Tbsp extra virgin olive oil

1/2 tsp garlic powder

1/2 tsp salt

Find full instructions and shopping list here.

frittata in a cast iron skillet Sometimes you just gotta frittata.Albertsons

Bell Pepper, Olive & Sun-Dried Tomato Frittata with Parmesan

513 calories | 25 minutes

6 eggs

1/2 cup Kalamata olives, pitted

2 oz Parmesan cheese

1 red bell pepper

1/2 medium red onion

8 sundried tomatoes, oil-packed

1/4 tsp black pepper

1 Tbsp extra virgin olive oil

1/2 tsp Italian seasoning

1/4 tsp salt

Find full instructions and shopping list here.

plate with slices of grilled chicken and a caprese salad Caprese, if you please.Albertsons

Balsamic Grilled Chicken with Classic Caprese Salad

509 calories | 25 minutes

3/4 lb chicken breasts, boneless skinless

1/2 small pkg fresh basil

1/2 (8 oz pkg) fresh mozzarella cheese

1 clove garlic

3 tomatoes

1 Tbsp balsamic vinegar

4 3/4 pinches black pepper

1 1/2 tsp extra virgin olive oil

3/4 tsp salt

Find full instructions and shopping list here.

four stuffed mushrooms on a plate These mushrooms look positively poppable.Albertsons

Warm Goat Cheese, Parmesan & Sun-Dried Tomato Stuffed Mushrooms

187 calories | 35 minutes

1/2 lb cremini mushrooms

1 clove garlic

1/2 (4 oz) log goat cheese

1/4 cup Parmesan cheese, shredded

2 sundried tomatoes, oil-packed

1 1/4 pinches crushed red pepper

1 tsp extra virgin olive oil

1/4 tsp Italian seasoning

2 pinches salt

Find full instructions and shopping list here.

plate with open English muffin with goat cheese and sliced baby tomatoes on top Move over, avocado toast. English muffin pizzas have arrived.Albertsons

English Muffin Pizzas with Basil Pesto, Goat Cheese & Tomatoes

327 calories | 10 minutes

3 Tbsp (45 ml) basil pesto

2 English muffins

1/2 (4 oz) log goat cheese

1/2 pint grape tomatoes

3/4 pinch black pepper

2 pinches salt

Find full instructions and shopping list here.

pita pocket on a plate filled with veggies, meat and cheese This pita pocket packs a colorful punch.Albertsons

Warm Pita Pocket with Turkey, Cheddar, Roasted Red Peppers & Parsley

313 calories | 20 minutes

1/4 (8 oz) block cheddar cheese

1/2 bunch Italian (flat-leaf) parsley

4 oz oven roasted turkey breast, sliced

1/2 (12 oz) jar roasted red bell peppers

1 whole grain pita

3/4 pinch black pepper

1/2 tsp Dijon mustard

2 tsp mayonnaise

Find full instructions and shopping list here.

plate with toast smeared with avocado and topped with prosciutto Did we say, "Move over, avocado toast?" What we meant was "Throw some prosciutto on it!" Albertsons

Avocado Toast with Crispy Prosciutto

283 calories | 10 minutes

1 avocado

2 slices prosciutto

2 slices whole grain bread

1 5/8 tsp black pepper

1/2 tsp extra virgin olive oil

1/8 tsp garlic powder

1/8 tsp onion powder

Find full instructions and shopping list here.

bowl of chili with cheese and green onions on top Vegetarian chili with a fall twistAlbertsons

Black Bean & Pumpkin Chili with Cheddar

444 calories | 30 minutes

2 (15 oz can) black beans

1/2 (8 oz ) block cheddar cheese

2 (14.5 oz) cans diced tomatoes

2 cloves garlic

2 green bell peppers

1 small bunch green onions (scallions)

1 (15 oz) can pure pumpkin purée

1 medium yellow onion

1/2 tsp black pepper

5 7/8 tsp chili powder

1/2 tsp cinnamon

2 tsp cumin, ground

1 tsp salt

1 Tbsp virgin coconut oil

Find full instructions and shopping list here.

For more delicious and nutritious recipes, visit albertsons.com/recipes.

From Your Site Articles

popular

Secret millionaire left behind millions to his tiny hometown

The humble groundskeeper asked that the money be used for education, health, recreation or culture.

Canva

Geoffrey Holt left behind $3.8 million dollars to his town after his death.

With a never ending flurry of headlines recounting sordid tales of the wealthy, out-of-touch elite, it’s refreshing to see a story of personal riches truly being used to benefit others.

Odds are you haven’t heard of Geoffrey Holt. Holt lived a modest, frugal life, working as a groundskeeper to a mobile home park, where he also resided, in the tiny town of Hinsdale, New Hampshire.

Holt lived so frugally that he was known to wear threadbare clothes, ride his lawnmower about town in lieu of a car, and be more than content to spend his time either working or tinkering with his model automobile collection.

No one ever suspected this unassuming man was secretly a millionaire.

Keep ReadingShow less

Grandma got a secret DNA test after noticing her granddaughter didn't look like her siblings

People think she was right to do it, too.

via Christian Buehner/Unsplash and Warren Umoh/Unsplash

The grandmother was suspicious.

A grandmother always felt her middle granddaughter Lindsay, 15, looked slightly different from the rest of the family because she had blonde, curly hair, while the rest of her siblings’ hair was dark “I thought genetics was being weird and I love her,” she wrote on Reddit’s AITA forum.

But things became serious after Linday’s parents “banned” her from taking things a step further and getting a DNA test. If the family was sure their daughter was theirs, why would they forbid her from seeking clarity in the situation? After the parents laid down the law, the situation started to seem a little suspicious.

“I told my son and [daughter-in-law] that there was something fishy around her birth she needed to know. They denied it and told me to leave it alone,” the grandma wrote.

Keep ReadingShow less

DINK couple bragging about the joys of being child-free has people divided

Some folks didn't like the lighthearted joke.

via LillyAnne_/TikTok

Lilly and Evan share the joys of having 2 incomes and no kids.

The DINK phase of life is as carefree as can be. You’re with the love of your life. You have few responsibilities and that means more disposable income and time. So many people love the double income, no kids lifestyle that they are one of America's fastest-growing populations.

As of 2022, 43% of U.S. households were childless, a 12% increase over the past 10 years. Another study found that a majority of DINKs (51%) enjoy the lifestyle and say they have no plans for having any children.

This major change could be attributed to the attractiveness of having more money and time, but it also has a lot to do with the cost of raising children these days. A recent report from Lending Tree found that it now takes over $230,000 to raise a child over 18 years.

Keep ReadingShow less

Comedian's song about life in the 90s has Gen X giggling with nostalgia

Ah, the good old days, when you had to choose between the phone or the internet.

ABC TV + iview/Facebook

Sammy J took us on a trip down memory lane.

Those of us who remember life before the internet love nothing more than to share "back in my day" stories with today's youngsters who've never had to try to get somewhere without GPS. When we tell our kids about dial-up internet, they look at us the same bewildered way we looked at our parents when they talked about party lines. So much fun.

Nothing splits the generations like what was considered advanced technology during our formative years, and one comedian has encapsulated that divide in an ode to the 1990s.

Sammy J sang "You'll Never Know What It's Like" at the Melbourne International Comedy Festival and had the audience giggling along with recollections of life in the 90s. Driving around in the car with a big book of maps? Check. Making a collect call to tell your mom to pick you up but avoiding the collect call charges by telling her where you were instead of saying your name? Check. Agonizing over whether to take a photo because you only have 24 shots in your disposable camera? Check.

Younger generations will never know what it was like to live so primitively, it's true. But Gen X does, and this song is like taking a cold plunge into a pool of nostalgia.

Enjoy:

People loved the musical trip to the past.

"Thank you for taking me down memory lane! It was a blast " wrote one commenter.

But some couldn't agree on whether young people have it better today or had it better in the 90s.

"All true! If only our teenagers knew who good they have it!" wrote one person.

"Life was so so good in the 90’s I feel lucky it didn’t have to grow up in this era ," shared another.

"God I miss the 90s!" wrote another. "Both my daughters always say they wish they grew up in the 90s bc it seemed so much fun and it was!!"

Kids today really will never know what those days were like, but that's okay. They'll be singing their own "back in my day" songs someday and marvel at how much has changed since they were young.

From Your Site Articles