Cookie company offers cheeky break-up boxes just in time for Valentine's Day
It's the sweetest send-off soon to-be exes could ask for.

Who wouldn't wanna be broken up with this way?
Love is in the air for some…but not everyone.
Ultra popular cookie delivery company Insomnia Cookies recently announced a special box guaranteed to add a dash of sweetness to any Valentine’s Day breakup.
Along with a customized assortment of 12 delicious cookies, customers can choose between four cheeky break-up messages:
“It’s not me, it’s you.”
“You’re sweet, but not my flavor.”
“I have the hots for your roommate”
“We’re done. Have a nice life.”
Here’s a glimpse of what the “It’s not My It's You” cookie box looks like, thanks to a video posted onto Insomnia’s Instagram:
Imagine getting this from your soon-to-be-ex on Valentine’s Day. That’s gotta soften the blow, right?
Various sources quoted a press release where Insomniac said that the clever marketing strategy was a “very unserious way of ending things, since warm cookies [are] better than a cold heart.”Valentine’s Day might traditionally be a time to celebrate romantic partnerships, but these days all kinds of relationships get acknowledged for the holiday. Only a few months ago, Sweethearts candies announced they’d have a special line of “situationship” candies for sale this year. And let’s not forget the zoo that famously allows you to name a cockroach after your ex.
Sure, there’s a dash of dark humor infused to these alternative celebration options, but it’s also a lighthearted way of including more shades of the relationship spectrum into the fold. After all, they might be our significant other, but that doesn't make the other people in our lives insignificant. There’s a lot of love in the world—friend love, family love, self love, pet love, not just romantic love!
Plus, while it can be painful when a relationship ends, it usually opens up other opportunities in the future. So maybe adding some lightheartedness into the mix can make the transition a little less uncomfortable. Cookies certainly don’t make a situation any worse.
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There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."