Here’s why giant, inflatable boobs are popping up all over England.

One of the easiest ways to remove the stigma surrounding social taboos is through visibility.

American’s opinions of gay people changed rapidly after celebrities started coming out of the closet and TV shows and movies started began featuring more gay characters.

Elvie, the inventor of the world’s first silent, wearable breast pump, is hoping that by making breasts more visible, it can help end the stigma surrounding breastfeeding and pumping in public.


To do so, Elvie placed five gargantuan breasts of all shapes, sizes, and colors around London on Mother’s Day, March 31, and encouraged people to post photos of them on social media under #FreeTheFeed.

“It’s an invitation to everyone to stand with all those women that have felt shamed or confined when breastfeeding or pumping,” Tania Boler, CEO of Elvie, told the Shropshire Star of the initiative. “We know the giant boobs will raise a few eyebrows, but we want to make sure no one overlooks the way this stigma has been used to repress women.”

Studies show that England has a long way to go to reduce the social stigma surrounding breastfeeding.

According to The Guardian, 60% of English women feel embarrassed about breastfeeding in public. While 20% believe that others don’t want to see them breastfeeding, and 10% who chose not to nurse their babies were “influenced by the worry of doing so outside the home.”

“Every woman has the right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices,” Elvie said in a statement. “We want to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the British public to support them breastfeeding in public.”

Photo courtesy of Justin Sather
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While most 10-year-olds are playing Minecraft, riding bikes, or watching YouTube videos, Justin Sather is intent on saving the planet. And it all started with a frog blanket when he was a baby.

"He carried it everywhere," Justin's mom tells us. "He had frog everything, even a frog-themed birthday party."

In kindergarten, Justin learned that frogs are an indicator species – animals, plants, or microorganisms used to monitor drastic changes in our environment. With nearly one-third of frog species on the verge of extinction due to pollution, pesticides, contaminated water, and habitat destruction, Justin realized that his little amphibian friends had something important to say.

"The frogs are telling us the planet needs our help," says Justin.

While it was his love of frogs that led him to understand how important the species are to our ecosystem, it wasn't until he read the children's book What Do You Do With An Idea by Kobi Yamada that Justin-the-activist was born.

Inspired by the book and with his mother's help, he set out on a mission to raise funds for frog habitats by selling toy frogs in his Los Angeles neighborhood. But it was his frog art which incorporated scientific facts that caught people's attention. Justin's message spread from neighbor to neighbor and through social media; so much so that he was able to raise $2,000 for the non-profit Save The Frogs.

And while many kids might have their 8th birthday party at a laser tag center or a waterslide park, Justin invited his friends to the Ballona wetlands ecological preserve to pick invasive weeds and discuss the harms of plastic pollution.

Justin's determination to save the frogs and help the planet got a massive boost when he met legendary conservationist Dr. Jane Goodall.

Photo courtesy of Justin Sather

At one of her Roots and Shoots youth initiative events, Dr. Goodall was so impressed with Justin's enthusiasm for helping frogs, she challenged the young activist to take it one step further and focus on plastic pollution as well. Justin accepted her challenge and soon after was featured in an issue of Bravery Magazine dedicated to Jane Goodall.

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Photo by Sterling Pics

Pinky Cole, owner of the Slutty Vegan

Last year, in the middle of what we thought were the darkest times of the COVID-19 pandemic, after endless months of cooking at home, my husband and I decided to venture out of our cocoon and get "slutified." That's what people are called after a visit to one of Atlanta's hottest burger joints, provocatively named, Slutty Vegan.

Owned by 33-year-old fuchsia-loc'd maven and philanthropist Aisha "Pinky" Cole, Slutty Vegan has three locations in the ATL, with more in the works. Her menu reads more like a list of offerings at a bordello than a restaurant, with the "Ménage à Trois," "One Night Stand," and the "Super Slut," and the atmosphere is more like a night club. But, it's not just the cheeky burger names or the concept of plant-based fast food that has customers literally wrapped around the block at all of her locations, it's the vibe she's created. Slutty Vegan is more than a restaurant. It's a culture. And Cole is at the center of it, building a community based on supporting Black entrepreneurs, getting involved in politics, giving back, and being thoughtful about what you put into your body.


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