Here’s why giant, inflatable boobs are popping up all over England.

One of the easiest ways to remove the stigma surrounding social taboos is through visibility.

American’s opinions of gay people changed rapidly after celebrities started coming out of the closet and TV shows and movies started began featuring more gay characters.

Elvie, the inventor of the world’s first silent, wearable breast pump, is hoping that by making breasts more visible, it can help end the stigma surrounding breastfeeding and pumping in public.


To do so, Elvie placed five gargantuan breasts of all shapes, sizes, and colors around London on Mother’s Day, March 31, and encouraged people to post photos of them on social media under #FreeTheFeed.

“It’s an invitation to everyone to stand with all those women that have felt shamed or confined when breastfeeding or pumping,” Tania Boler, CEO of Elvie, told the Shropshire Star of the initiative. “We know the giant boobs will raise a few eyebrows, but we want to make sure no one overlooks the way this stigma has been used to repress women.”

Studies show that England has a long way to go to reduce the social stigma surrounding breastfeeding.

According to The Guardian, 60% of English women feel embarrassed about breastfeeding in public. While 20% believe that others don’t want to see them breastfeeding, and 10% who chose not to nurse their babies were “influenced by the worry of doing so outside the home.”

“Every woman has the right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices,” Elvie said in a statement. “We want to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the British public to support them breastfeeding in public.”

lop
Family
BXGD / Flickr and Cody Bondarchuk / Twitter

Sometimes the smallest gesture can turn your entire day around. You find a $5 bill in the pockets of your jeans. There's no traffic on the way home from work. Or by some divine intervention, you get 11 chicken McNuggets in your 10-piece box.

Of course, if you've ever had such a blessing, you know your first thought is, "Must be some sort of mistake."

But do you return the extra McNugget? Nope. You don't even feel an ounce of guilt for it. You dunk it in barbecue sauce and relish it like a gift from the gods.

A former McDonald's employee in Edmonton, Canada let the world know that sometimes an extra McNugget is not a mistake and he's become a viral hero.

Keep Reading Show less
popular
terimakasih0/Pixabay

When Iowa Valley Junior-Senior High School principal Janet Behrens observed her students in the cafeteria, she was dismayed to see that they spent more time looking down at their phones than they did looking at and interacting with each other. So last year, she implemented a new policy that's having a big impact.

Keep Reading Show less
popular
Facebook / Cierra Brittany Forney

Children in middle school can be super shallow when it comes to fashion. To be part of the in-crowd, you have to wear the right shoes and brand-name clothing, and listen to the right music.

The sad thing is that kids that age can be so creative, but they're forced into conformity by their peers.

Some people never escape this developmental phase and spend their entire lives wasting their money on material goods and judging those who do not or can not.

Keep Reading Show less
popular

They say that kids say the darnedest things, and seriously, they do. Anyone who has spent any significant amount of time with young children knows that sometimes the things they say can blow your mind.

Since teachers spend more time around little kids than anyone else, they are particularly privy to their profound and hilarious thoughts. That's why NYC kindergarten teacher Alyssa Cowit started collecting kid quotes from teachers around the country and sharing them on her Instagram account, Live from Snack Time, as well as her websiteand other social media channels.

Keep Reading Show less
popular