Grab the tissues: A Halloween PSA about gender nonconformity has all the feels.

A new PSA encouraging kids to dress up as they please for Halloween includes a twist in the final 30 seconds that's garnering praise.

Called "My Heroes," the two-minute video by Landwirth Legacy Productions features a family celebrating Halloween in typical fashion: buying costumes, carving pumpkins, getting excited for the candy in their near future. The kids, a boy and a girl, decide to go as Batman and Wonder Woman, but the parents — especially the dad — seem a bit anxious for some reason.

After a successful night of trick-or-treating, both children are tuckered out by the TV, having eaten their fair share of sweets. It's subtle, but eagle-eyed viewers will notice that the children's faces haven't been shown since they both got into costume.

In the final moments of the PSA, as the parents tuck in their kids, it's revealed that the boy is dressed as Wonder Woman, while the girl is Batman. The PSA ends as the dad — his earlier anxiety now revealed to be that his kids would be treated differently because of their costumes — whispers, "My heroes," before turning off the light. It's definitely a tearjerker.


People who've watched it are having  e m o t i o n s.

The PSA is clearly tugging on the heartstrings of many, and its message is an important one to keep in mind.

Brian Carufe, one of the PSA's co-writers, said the production team wanted to make something that nudges audiences in the right direction when it comes to breaking gender norms.

"Society is traditionally slow at accepting new status quos, and gender nonconformity is no different," he writes in an email. "While we made the film knowing it would resonate with the LGBT community, it carries a message that’s universal, namely being comfortable and confident in every life choice regardless of the opinions of others."

But Alexander Day, the PSA's executive producer and lead writer, hopes the video will have an especially big impact on the parents and kids who see it.

"This Halloween, little boys and girls all over the world will be unable to dress up as they want because of fear they will be teased [and] bullied, or because of unaccepting parents,” he writes in an email. "This video is for them, and I hope that that child out there sees this and realizes they are our greatest superheroes for being themselves."

Every kid deserves to celebrate Halloween in a costume they love — whether they're more of a Batman or a Wonder Woman.

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Often, parents of children with special needs struggle to find Halloween costumes that will accommodate medical equipment or provide a proper fit. And figuring out how to make one? Yikes.

There's good news; shopDisney has added new ensembles to their already impressive line of adaptive play costumes. And from 8/30 - 9/26, there's a 20% off sale for all costume and costume accessory orders of $75+ with code Spooky.

When looking for the right costume, kids with unique needs have a lot of extra factors to consider: wheelchair wheels get tangled up in too-long material, feeding tubes could get twisted the wrong way, and children with sensory processing disorders struggle with the wrong kind of fabric, seams, or tags. There are a lot of different obstacles that can come between a kid and the ability to wear the costume of their choice, which is why it's so awesome that more and more companies are recognizing the need for inclusive creations that make it easy for everyone to enjoy the magic of make-believe.

Created with inclusivity in mind, the adaptive line is designed to discreetly accommodate tubes or wires from the front or the back, with lots of stretch, extra length and roomier cut, and self-stick fabric closures to make getting dressed hassle-free. The online shop provides details on sizing and breaks down the magical elements of each outfit and accessory, taking the guesswork out of selecting the perfect costume for the whole family.

Your child will be able to defeat Emperor Zurg in comfort with the Buzz Lightyear costume featuring a discreet flap opening at the front for easy tube access, with self-stick fabric closure. There is also an opening at the rear for wheelchair-friendly wear, and longer-length inseams to accommodate seated guests. To infinity and beyond!

An added bonus: many of the costumes offer a coordinating wheelchair cover set to add a major boost of fun. Kids can give their ride a total makeover—all covers are made to fit standard size chairs with 24" wheels—to transform it into anything from The Mandalorian's Razor Crest ship to Cinderella's Coach. Some options even come equipped with sounds and lights!

From babies to adults and adaptive to the group, shopDisney's expansive variety of Halloween costumes and accessories are inclusive of all.

Don't forget about your furry companions! Everyone loves to see a costumed pet trotting around, regardless of the occasion. You can literally dress your four-legged friend to look like Sven from Frozen, which might not sound like something you need in your life but...you totally do. CUTENESS OVERLOAD.

This year has been tough for everyone, so when a child gets that look of unfettered joy that comes from finally getting to wear the costume of their dreams, it's extra rewarding. Don't wait until the last minute to start looking for the right ensemble!


*Upworthy may earn a portion of sales revenue from purchases made through affiliate links on our site.

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Over the past six years, it feels like race relations have been on the decline in the U.S. We've lived through Donald Trump's appeals to America's racist underbelly. The nation has endured countless murders of unarmed Black people by police. We've also been bombarded with viral videos of people calling the police on people of color for simply going about their daily lives.

Earlier this year there was a series of incidents in which Asian-Americans were the targets of racist attacks inspired by the COVID-19 pandemic.

Given all that we've seen in the past half-decade, it makes sense for many to believe that race relations in the U.S. are on the decline.

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Photo courtesy of Macy's
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Did you know that girls who are encouraged to discover and develop their strengths tend to be more likely to achieve their goals? It's true. The question, however, is how to encourage girls to develop self-confidence and grow up healthy, educated, and independent.

The answer lies in Girls Inc., a national nonprofit serving girls ages 5-18 in more than 350 cities across North America. Since first forming in 1864 to serve girls and young women who were experiencing upheaval in the aftermath of the Civil War, they've been on a mission to inspire girls to kick butt and step into leadership roles — today and in the future.

This is why Macy's has committed to partnering with Girls Inc. and making it easy to support their mission. In a national campaign running throughout September 2021, customers can round up their in-store purchases to the nearest dollar or donate online to support Girls Inc. and empower girls throughout the country.


Kaylin St. Victor, a senior at Brentwood High School in New York, is one of those girls. She became involved in the Long Island affiliate of Girls Inc. when she was in 9th grade, quickly becoming a role model for her peers.

Photo courtesy of Macy's

Within her first year in the organization, she bravely took on speaking opportunities and participated in several summer programs focused on advocacy, leadership, and STEM (science, technology, engineering and math). "The women that I met each have a story that inspires me to become a better person than I was yesterday," said St. Victor. She credits her time at Girls Inc. with making her stronger and more comfortable in her own skin — confidence that directly translates to high achievement in education and the workforce.

In 2020, Macy's helped raise $1.3 million in support of their STEM and college and career readiness programming for more than 26,000 girls. In fact, according to a recent study, Girls Inc. girls are significantly more likely than their peers to enjoy math and science, to be interested in STEM careers, and to perform better on standardized math tests.

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