Grab the tissues: A Halloween PSA about gender nonconformity has all the feels.

A new PSA encouraging kids to dress up as they please for Halloween includes a twist in the final 30 seconds that's garnering praise.

Called "My Heroes," the two-minute video by Landwirth Legacy Productions features a family celebrating Halloween in typical fashion: buying costumes, carving pumpkins, getting excited for the candy in their near future. The kids, a boy and a girl, decide to go as Batman and Wonder Woman, but the parents — especially the dad — seem a bit anxious for some reason.

After a successful night of trick-or-treating, both children are tuckered out by the TV, having eaten their fair share of sweets. It's subtle, but eagle-eyed viewers will notice that the children's faces haven't been shown since they both got into costume.

In the final moments of the PSA, as the parents tuck in their kids, it's revealed that the boy is dressed as Wonder Woman, while the girl is Batman. The PSA ends as the dad — his earlier anxiety now revealed to be that his kids would be treated differently because of their costumes — whispers, "My heroes," before turning off the light. It's definitely a tearjerker.


People who've watched it are having  e m o t i o n s.

The PSA is clearly tugging on the heartstrings of many, and its message is an important one to keep in mind.

Brian Carufe, one of the PSA's co-writers, said the production team wanted to make something that nudges audiences in the right direction when it comes to breaking gender norms.

"Society is traditionally slow at accepting new status quos, and gender nonconformity is no different," he writes in an email. "While we made the film knowing it would resonate with the LGBT community, it carries a message that’s universal, namely being comfortable and confident in every life choice regardless of the opinions of others."

But Alexander Day, the PSA's executive producer and lead writer, hopes the video will have an especially big impact on the parents and kids who see it.

"This Halloween, little boys and girls all over the world will be unable to dress up as they want because of fear they will be teased [and] bullied, or because of unaccepting parents,” he writes in an email. "This video is for them, and I hope that that child out there sees this and realizes they are our greatest superheroes for being themselves."

Every kid deserves to celebrate Halloween in a costume they love — whether they're more of a Batman or a Wonder Woman.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.

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President Biden/Twitter, Yamiche Alcindor/Twitter

In a year when the U.S. saw the largest protest movement in history in support of Black lives, when people of color have experienced disproportionate outcomes from the coronavirus pandemic, and when Black voters showed up in droves to flip two Senate seats in Georgia, Joe Biden entered the White House with a mandate to address the issue of racial equity in a meaningful way.

Not that it took any of those things to make racial issues in America real. White supremacy has undergirded laws, policies, and practices throughout our nation's history, and the ongoing impacts of that history are seen and felt widely by various racial and ethnic groups in America in various ways.

Today, President Biden spoke to these issues in straightforward language before signing four executive actions that aim to:

- promote fair housing policies to redress historical racial discrimination in federal housing and lending

- address criminal justice, starting by ending federal contracts with for-profit prisons

- strengthen nation-to-nation relationships with Native American tribes and Alaskan natives

- combat xenophobia against Asian-Americans and Pacific Islanders, which has skyrocketed during the pandemic

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.

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via WFTV

Server Flavaine Carvalho was waiting on her last table of the night at Mrs. Potatohead's, a family restaurant in Orlando, Florida when she noticed something peculiar.

The parents of an 11-year-old boy were ordering food but told her that the child would be having his dinner later that night at home. She glanced at the boy who was wearing a hoodie, glasses, and a face mask and noticed a scratch between his eyes.

A closer look revealed a bruise on his temple.

So Carvalho walked away from the table and wrote a note that said, "Do you need help?" and showed it to the boy from an angle where his parents couldn't see.

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via TikTok

Menstrual taboos are as old as time and found across cultures. They've been used to separate women from men physically — menstrual huts are still a thing — and socially, by creating the perception that a natural bodily function is a sign of weakness.

Even in today's world women are deemed unfit for positions of power because some men actually believe they won't be able to handle stressful situations while mensurating.

"Menstruation is an opening for attack: a mark of shame, a sign of weakness, an argument to keep women out of positions of power,' Colin Schultz writes in Popular Science.

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