Food stylist reveals her best tricks for getting mouthwatering photos
From smooth, delicious ice cream to Instagram-worthy eggs, Diana Jeffra dishes on all the secrets behind food photography.
Who knew there was so much craft behind a photo of a milkshake?
Has this ever happened to you? You’re minding your own business, when suddenly an ad for food pops up. A perfectly stacked burger with nary a sesame seed out of place…fries the color of the sun at summertime…a milkshake so impossibly frothy you don’t know whether to sip it or slather it on your body…you had only eaten lunch an hour ago, but now, as if by magic, you’re starving again.
Of course, when you finally do make it through the fast food window, your order looks nothing like that dreamy photograph. Many of us know that this expectation-vs-reality moment is because an entire team of creatives work together to create the image that sold you the idea of the food.
In other words, it’s an art form. And if there’s any doubt of that, just watch a food stylist at work.
Food stylist and recipe developer Diana Jeffra has wowed over 18 million people on TikTok with her video of what appears to be delicious cookies n’ cream ice cream, which actually contains no ice cream at all.
In the video, Jeffra explains that the faux ice cream was created to appear in the background of a photo for an ice cream sandwich company. Which in turn meant that the product would have it last a couple of hours without melting.
Though she does use non-food products on occasion to get the look she wants, Jeffra tries to stick to the real deal. So for this recipe, she whips together a combination of frosting and powdered sugar, adding in additional scoops of the latter ingredient until she reaches her desired texture, after which she kneads in Oreo bits.
And voila, smooth, mouthwatering “ice cream.” And it’s still edible, so win win!
@culina_creative How to make fake cookies and cream ice cream for photography. #foodstylingsecrets #foodstylingtipsandtricks #foodstylingvideo #foodphotographyandstyling #foodstylist #foodstylingtips #fakeicecream #foodstylinghacks #foodstylingtiktok ♬ Live Your Beautiful Life - Gray Griggs
Also, an interesting caveat: Jeffra mentioned that this image would not be used on the product’s packaging, and therefore it’s “not considered false advertising.”
She also mentioned that since food stylist can be a hard business to break into, she wanted to give others some helpful tips on the creative side, hence her behind-the-scenes videos which on more than one occasion have been called “fascinating” by viewers.
Take this video for instance, which has 445,000 views, where Jeffra shows how to create perfectly photogenic eggs.
@culina_creative How to food style eggs for food photography. #foodstylingtips #foodstylingvideo #drippyeggs #foodstylingsecrets #foodstylingandphotography #foodstylingtipsandtricks #eggphotography #foodstyling ♬ Souvenir De Paris - Martin Taylor
If Jeffra is creating eggs that will show by themselves—i.e, on a plate next to bacon or pancakes—she drops the whites into a pan with oil, then drops the yolk into the center. But if the eggs are supposed to go on a sandwich, she might place the yoke further on the edge so that it’s visible. She might even use a pipette to give the sandwich that delectable “egg drip.”
“Food styling is all about controlling the food to get it to look a specific way for the camera, “ she says in the clip.
Or this one of a milkshake, which has nearly 2 million views.
“I know it looks delicious, but trust me, it’s not,” she says, revealing that what you see is actually a cup of mashed potatoes in a very glamorous disguise.
@culina_creative Food styling a fake milkshake for food photography. #foodstylingtipsandtricks #foodstylingtips #foodstylingsecrets #milkshake #foodphotographyandstyling #foodstylingandphotography #foodstylist #fakeicecream ♬ Souvenir De Paris - Martin Taylor
Jeffra apparently takes instant mashed potatoes, adds chocolate syrup, and whisks in water until she gets her desired texture (because, again, texture matters with ice cream). She then transfers the mixture to a cup, and tops it with whipped cream, aka “white chocolate pudding mix and cream.”
Once the milkshake is placed on set, Jeffra sprays it with a glycerin-water mixture to “make the cup look cold.” Talk about insider secrets.
And if you’re thinking, “I could get down with some chocolate potatoes,” you’re in good company with folks in the comments section.
Or how about this: ever wondered how they get non-melting ice for fancy drinks? Sure, you can order some pretty uniform ones, but in this video, Jeffra shows how she makes them herself:
@culina_creative How to make fake ice for photography. #foodblogger #beveragephotographer #foodphotographyandstyling #foodstylingsecrets #fakeice #foodstylingtipsandtricks #foodphotographytips ♬ Write This Down (Instrumental) - SoulChef
Even this simple trick for how to get a perfectly unwrapped candy bar is so so cool:
@culina_creative How to style a candy bar in its packaging with @Kate Grewal #foodstylingandphotography #foodstylingtips #foodstylingtiktok #candyphotoshoot #foodphototips #foodstylist #foodstylinghacks #lifeofafoodstylist ♬ Golden Hour: Piano Version - Andy Morris
Food styling really is a unique blend of art and science. There’s a need for precision and attention to detail, a willingness to think outside the box, probably a healthy dose of perfectionism and of course, a good eye. Kudos to the folks who can do it, even if your work leaves us with some uncontrollable cravings.
By the way, if you’re hoping to get into food styling yourself, Jeffra swore by a book titled "The Food Stylist's Handbook" by Denise Vivaldo and Cindie Flannigan in her interview with Good Morning America.
Plus, you can follow Jeffra on TikTok for even more amazing insider tips. Or check out her website: www.culinacreative.com.
Millennial mom struggles to organize her son's room.Image via Canva/fotostorm
Boomer grandparents have a video call with grandkids.Image via Canva/Tima Miroshnichenko
Information from the NICABM website regarding the "Window of Tolerance."Photo Credit: The National Institute for the Clinical Application of Behavioral Medicine 
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Gen Xers and Millennials share 17 of the strangest things their Baby Boomer parents do
"My mom writes her emails in MS Word, then attaches the Word document to the email."
A Baby Boomer couple.
Generational fights have raged since the dawn of time, and a recent spat between Millennials and Baby Boomers is no exception. Baby Boomers, who raised Millennials, accuse the younger generation of being entitled and irresponsible with money. At the same time, Millennials accuse Boomers of having it easier economically while making it harder for those who came after them.
Where is Gen X in the battle? Probably off in the corner somewhere, saying, "Whatever." Aside from the generational sniping, there are some things the older generation does that are just plain baffling to younger people. Whether it's outdated worldviews, a refusal to adapt to modern technology, or a lack of self-awareness, Baby Boomers can do some strange things.
To help the younger folks get over their frustrations with parents from the "Me Generation," a Redditor asked: "What is the most Boomer thing your parents still do?" The stories were pretty funny and relatable, showing that almost everyone with parents over 60 is dealing with the same thing.
Here are 17 of the "strangest" things people's Baby Boomer parents do:
1. Phones on full blast
"Play iPhone slot machine games at full volume in the doctor’s office."
"My dad pretty much exclusively has his phone on speaker, and just walks around in public talking with it at max volume (and talking really loud himself). I’m like 'Dad, the entire supermarket doesn’t want to listen to you, and Uncle Jim complains about how often you have to pee.'"
2. Still using checkbooks
"My mom balances her checkbook every week. They still have a landline."
"And she probably has way more money than you will until she dies!"
3. Email issues
"My mom writes her emails in MS Word, then attaches the Word document to the email."
"Like the email is just the virtual envelope for the digital letter."
4. Restaurant jokes
"All those little restaurant comments.
'Wow, they'll let anyone in here!' when seeing a friend at said restaurant.
'Thanks for having us, not everyone will' to the waiter at the end of the meal.
'As you can see, it was terrible' when the staff takes away the clearly entirely eaten plate.
'You're going to have me floating away in a minute' when more water is put into their glass"
5. Always have to mention race
"Constantly mentioning the race or ethnicity of everyone she mentions. Never with any negative connotation or comment, but usually, there is no reason for it to be relevant to the conversation."
"My Jewish mother will always whisper the word 'black' in case anyone hears her: 'So the nice black man at the hardware store helped me find the right garden hose.'"
6. Googling their Google
"Typing Google on Google before they Google the thing they’re looking for."
"In the Google search bar, they type Google? Lol."
7. Getting a job is a cinch
"Believing you can walk into a business and hand in a resume. If you have a college degree in any field, they'll hire you."
"Just physically hand over your resume to HR or the hiring manager. You'll make a mark and get hired!! Call the office and ask to speak to HR/Hiring Manager."
Any Millennial who argued with their Boomer parents about how hard it is to land a good job should feel vindicated by a 2022 study, which found that most older Millennials didn't secure good jobs until their early 30s, while most Boomers did so in their 20s. "To secure a good job, young adults need to acquire more education and high-quality work experience than was necessary for previous generations," the researchers wrote.
8. Why are they together?
"Stay married forever while they behave like neither one of them can stand each other."
"I'm on the other side of that. After my mom passed, my dad now acts like their marriage was picture perfect and they were the love of each other's lives, even though they couldn't stand each other for at the very least 40 of the 54 years they were married."
9. Collectables or hoarding?
"Think their 'collectibles' are truly valuable."
"My mom insists her Hummels are going to put my kids through college!"
"Mine are the Thomas Kincade paintings. She has a Victorian glass piece that might actually be worth something, but those damn paintings are the real investment."
10. Can you grab the mail?
"Ask me to bring in the mail when they go away for more than 24 hours."
"My parents think everybody is standing at the door waiting for the mailman every day, and don’t believe me when I tell them that some people go days without checking their mail. They think everybody is waiting for the mailman every day because 'somebody might send them a check.' Like, really?"
11. Zero responsibility
"'Well, I guess I was just a bad father.' Yeah. That attitude of anti-responsibility is exactly why 3 out of 4 of your children don't talk to you."
"Ha! Have the same dad, do we?"
12. Comment on people's appearance
"Comment on EVERYBODY’s body/appearance/weight. The first thing my dad does after not seeing me for a year is poke me in the gut and tell me how fat I am."
13. Boomer panic is real
"Literally throwing their hands up in a panic when they don't understand something. Where did they learn that?"
"Or just saying 'well, I don't know', especially when that comes right after you explaining it and showing them how to do something, with them nodding along and asking relevant questions all the way through."
In a video by YourTango, editor Brian Sundholm tried to explain Boomer panic in an empathetic way: "Most of us nowadays know the importance of recognizing and feeling our emotions." Sundholm then quoted therapist Mitzi Bachman, who explained that when people struggle to express their emotions, it can result in an "unhinged" reaction.
14. Annoying Facebook posts
"Post nonsensical rants on Facebook for other boomers to like, share, and comment. Often these rants are political, but not always. Basically cringe-fest."
"Most people won't do it, but share this post if you believe in god and freedom."
"I do NOT give Facebook permission to use my photos and personal information!"
15. Dinner pushers
"While we're eating breakfast. What do you want to do for supper?"
"Can't we enjoy this meal without worrying about the next?"
16. They print everything
"My boomer in-laws print EVERYTHING! The number of times I have said, 'quit wasting ink, email it to me, or text me the link. Or just text me the schedule, don't print it out.' GPS on their phones? Nope...print a map."
"Boomers and their paper man. My dad has finally started using the internet, but he still prints everything he likes. Like he'll see a boat listing on Craigslist and print the entire page, including a massive color photo of it, and he's definitely not going to be buying it either. He's got a stack of papers that is the internet that sits by his recliner. He just sits there with Fox News on (though it's usually muted for some reason, that's a plus) and looks at his papers."
17. Flirting with servers
"My dad is 77 still flirts with the young waitresses. It's f**king weird for everyone."
"He thinks he is in cute old man territory, but he is not."