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Would we feel differently about our bodies if we didn't watch TV? Science seems to think so.

Researchers set out to study this question — and walked away with some really fascinating new data.

body image, television
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Television has a way of tuning off... healthy images.

Do we all, instinctively, find the same types of bodies attractive? Or do TV, movies, and pictures in magazines subtly influence what sorts of bodies we're attracted to?

Researchers at Newcastle University in the U.K. set out to study this question — and walked away with some really fascinating new data.


The question they posed: Do people who have limited access to TV have different beauty ideals than those who watch more frequently?

It's hardly a secret that Hollywood prefers thin. A 2003 study published in the American Journal of Public Health found that female characters who have bigger bodies were few and far between on TV at the turn of the last decade. When they did appear, they were less likely to have romantic partners and "less likely to considered attractive."

Things have improved in recent years but only slightly. And popular reality shows like, "The Biggest Loser" continue to sell the idea that weight loss is the ticket to feeling attractive.

It raises the question: Would we feel differently about our bodies if we didn't watch so much TV? Or if we saw more positive portrayals of people with bigger bodies on the air?

It's really hard to study this because there aren't a lot of places left in the world that don't have access to Western media.

entertainment, studies, American media, global affects

Even most dogs have access to American TV these days.

Image via Pixabay.

In order to get good data, you need to talk to people who not only rarely or never watch TV and movies, but who are hardly even exposed to them and the culture they help generate.

American TV and movies — and locally-produced TV and movies that draw inspiration from our TV and movies — are pretty much everywhere by now.

But there are some. And that's where the researchers went.

Country, TV access, body image, women

A map representing Nicaragua in South America.

Image by DaDez/Wikimedia Commons.

Specifically, they went to the east coast of Nicaragua, which is home to a number of remote villages, some of which have no or only partially electricity.

Researchers found a remote village with little TV access and asked participants there to react to various images of women's bodies of different sizes.

pageants, military, culture, BMI

A female Kansas National Guardsman competed in the 2014 Miss America Pageant.

Photo by Staff Sgt. Jessica Barett/Kansas Adjutant General's Department Public Affairs Office.

The subjects were asked to rate each image on a scale of 1 to 5. Their responses were compared with those from an urban area and a similar village that had greater access to broadcast media.

Critically, the two villages chosen were very similar culturally — previous studies have had difficulty separating out media viewing habits from other cultural variables that might account for the difference in how the images were perceived. Standards of beauty vary from culture to culture, including certain cultures that prize fatness (much like the "thin ideal" in the West, this is often similarly harmful to women and girls).

The result? Participants in the village with the least media access preferred bodies with a higher body mass index on average than those in the urban area and more connected village.

There are caveats, of course.

Using BMI to measure normal versus abnormal weight has become increasingly controversial recently. It's also impossible to draw big, sweeping conclusions from a single study.

But it's real data. And it does suggest that perhaps we're not hardwired to find smaller bodies attractive.

scientific data, psychology, university studies, media

Science!

Photo by Amitchell125/Wikimedia Commons.

"Our data strongly suggests that access to televisual media is itself a risk factor for holding thin body ideals, at least for female body shape, in a population who are only just gaining access to television," said Dr. Lynda Boothroyd, senior lecturer in psychology at Durham University and co-leader of the study.

In other words, the more TV we watch, the more we're likely to be attracted to lower-weight bodies. The less TV we watch, the more we're likely to look favorably upon higher-weight bodies.

Most importantly, it's evidence that there's nothing inherently attractive about weighing less, and nothing inherently unattractive about weighing more.

It's just something we made up.

theme parks, globalization, studios, China

A sunny day captured at Hong Kong Disneyland.

Photo (cropped) by PoonKaMing/Wikimedia Commons.

But the good news is that we can un-make it up.How do we do that? Here's one idea: Let's get more people with more bodies of more shapes and sizes we can get on TV, in movies, and in glossy magazines — giving them real lives, real flaws, real romances, and presenting them, at least every so often, as attractive. Like, you know. Real people.This article originally appeared on 02.26.16

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From political science to joining the fight against cancer: How one woman found her passion

An unexpected pivot to project management expanded Krystal Brady's idea of what it means to make a positive impact.

Krystal Brady/PMI

Krystal Brady utilizes her project management skills to help advance cancer research and advocacy.

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Cancer impacts nearly everyone’s life in one way or another, and thankfully, we’re learning more about treatment and prevention every day. Individuals and organizations dedicated to fighting cancer and promising research from scientists are often front and center, but we don’t always see the people working behind the scenes to make the fight possible.

People like Krystal Brady.

While studying political science in college, Brady envisioned her future self in public office. She never dreamed she’d build a successful career in the world of oncology, helping cancer researchers, doctors and advocates continue battling cancer, but more efficiently.

Brady’s journey to oncology began with a seasonal job at a small publishing company, which helped pay for college and awakened her love for managing projects. Now, 15 years later, she’s serving as director of digital experience and strategy at the American Society of Clinical Oncology (ASCO), which she describes as “the perfect place to pair my love of project management and desire to make positive change in the world.”

As a project manager, Brady helps make big ideas for the improvement of diagnosing and treating cancer a reality. She is responsible for driving the critical projects that impact the lives of cancer researchers, doctors, and patients.

“I tell people that my job is part toolbox, part glue,” says Brady. “Being a project manager means being responsible for understanding the details of a project, knowing what tools or resources you need to execute the project, and facilitating the flow of that work to the best outcome possible. That means promoting communication, partnership, and ownership among the team for the project.”

At its heart, Brady’s project management work is about helping people. One of the big projects Brady is currently working on is ASCO’s digital transformation, which includes upgrading systems and applications to help streamline and personalize oncologists’ online experience so they can access the right resources more quickly. Whether you are managing humans or machines, there’s an extraordinary need for workers with the skillset to harness new technology and solve problems.

The digital transformation project also includes preparing for the use of emerging technologies such as generative AI to help them in their research and practices.

“Most importantly, it lays the groundwork for us to make a meaningful impact at the point of care, giving the oncologist and patient the absolute latest recommendations or guidelines for care for that specific patient or case, allowing the doctor to spend more time with their patients and less time on paperwork,” Brady says.

In today’s fast-changing, quickly advancing world, project management is perhaps more valuable than ever. After discovering her love for it, Brady earned her Project Management Professional (PMP)® certification through Project Management Institute (PMI)—the premier professional organization for project managers with chapters all over the world—which she says gave her an edge over other candidates when she applied for her job at ASCO.

“The knowledge I gained in preparing for the PMP exam serves me every day in my role,” Brady says. “What I did not expect and have truly come to value is the PMI network as well – finding like-minded individuals, opportunities for continuous learning, and the ability to volunteer and give back.”

PMI’s growing community – including more than 300 chapters globally – serves as a place for project managers and individuals who use project management skills to learn and grow through events, online resources, and certification programs.

While people often think of project management in the context of corporate careers, all industries and organizations need project managers, making it a great career for those who want to elevate our world through non-profits or other service-oriented fields.

“Project management makes a difference by focusing on efficiency and outcomes, making us all a little better at what we do,” says Brady. “In almost every industry, understanding how to do our work more effectively and efficiently means more value to our customers, and the world at large, at an increased pace.”

Project management is also a stable career path in high demand as shown by PMI research, which found that the global economy will need 25 million more project managers by 2030 and that the median salary for project managers in the US has grown to $120K.

If you’d like to learn more about careers in project management, PMI has resources to help you get started or prove your proficiency, including its entry-level Certified Associate in Project Management (CAPM) certification program. For those interested in pursuing a project management career to make a difference, it could be your first step.

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