A marketing campaign to get people in Africa to eat sweet potatoes? It's working.

Random thoughts I have while looking at sweet potatoes:

"You'd look great as a plate of fries."

"Honestly, who was the first to decide to put marshmallows all over you?"


"Wait. Are these yams?"

A thought I have never had: This type of potato saves lives.

As it turns out, they might actually do just that.

Image via iStock.

Welsy Anena's mother is convinced that orange sweet potatoes saved her daughter's life.  

Not in a "thanks for the side dish, I was so hungry!" kind of way. In an actual life-saving way.

Her daughter, Welsy, had been so sick as a baby, and in and out of a Ugandan hospital — sometimes in such serious condition, her mom didn't know if she'd even make it. But when her baby started being fed orange-fleshed sweet potatoes, her health turned around and now she's a vibrant, healthier kid. Whoa.

Her mom's story isn't the only one that depicts sweet potatoes as an edible hero.

You see, Welsy suffered from Vitamin A deficiency — the leading cause of preventable blindness in developing countries. In Uganda, 1 out of every 3 kids under 5 suffers from Vitamin A deficiency, resulting in almost 30,000 child deaths every year. And that's just in one country.

Orange sweet potatoes can help.

Image via International Potato Center, used with permission.

While orange sweet potatoes are common in the United States, they are very new in Africa.

For hundreds of years, Africans have had their own version of a sweet potato: white and yellow in color, very starchy and firm, and frankly, a terrible source of vitamin A.

That's a heavy contrast from the type of sweet potatoes we find in our grocery stores in the U.S., where they are carrot-colored and known for their vitamins and nutrients, especially their vitamin A.

Researchers had an idea: If orange sweet potatoes combat vitamin A deficiency, what would happen if they could get communities to eat them instead?

Maybe it could help prevent blindness and death in kids. They're finding out.

For the past 15 years, the International Potato Center (CIP) has been leading the way on introducing the orange-fleshed sweet potato in Africa.

Image via the International Potato Center, used with permission.

It's been an adventure and easier said than done. Africans initially scoffed at the idea of orange sweet potatoes. No way. The potatoes had a weird texture and weren't what they were used to eating. They were also grown differently from their traditional type of sweet potatoes. All signs pointed to no. Can you blame them?

The research team from CIP took note and developed a starchier version of the orange sweet potato that still contained more vitamin A than other potatoes, but tasted more in line with what Africans were accustomed to.

Once they had the potato how they wanted it, they had to get people to want to eat it.

They created widespread marketing campaigns that, according to Smithsonian magazine, included radio advertisements and visits to villages in vehicles with sweet potatoes painted on the side.

They traveled around the region teaching about the sweet potato's nutrition.

Image via the International Potato Center, used with permission.

And showed the power of eating them through pictures and words.

Image via the International Potato Center, used with permission.

They made sure to have a big presence at exhibitions and community-wide events.

Image via the International Potato Center, used with permission.

Children's songs were written and performed about the potatoes.

Image via the International Potato Center, used with permission.

The campaign worked. And it's still working today.

Today, the orange-fleshed sweet potato has reached 2.2 million households, which amounts to roughly 10 million people in Africa.

Scientists are super optimistic at the ability to reduce vitamin A deficiency through this new exposure to the potato. They project that by 2023, 30 million children could be saved from blindness and death because of it.

"We have evidence that  eating 125g of orange-flesh sweet potato provides a child the amount of vitamin A required to prevent blindness from vitamin A deficiency," wrote Joel Ranck, head of communications for the CIP, in an email. "125g is about the size of one small sweetpotato."

It's no wonder the research team, comprised of Dr. Jan Low, Maria Andrade, and Robert Mwanga from the CIP, and Howarth Bouis of Harvest Plus, just won the 2016 World Food Prize for their work on this initiative. Bravo!

Image via the International Potato Center, used with permission.

Together they have built new excitement and hope surrounding child nutrition and preventable blindness in the 14 countries where the orange-flesh sweet potato is now available, with more countries to come.

Agnes Amony, a Ugandan farmer told Harvest Plus, "I began feeding my child on these nutritious foods following the knowledge I attained in the recommended feeding practices for children under five. My child began gaining weight steadily and I am in no doubt that these foods have saved my child’s life. I am forever grateful and will never stop feeding my child on these food crops."

Every step counts. Or, in this case, every bite.

See more on how the orange-flesh sweet potato could, in fact, change the world:

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Should a man lose his home because the grass in his yard grew higher than 10 inches? The city of Dunedin, Florida seems to think so.

According to the Institute of Justice, which is representing Jim Ficken, he had a very good reason for not mowing his lawn – and tried to rectify the situation as best he could.

In 2014, Jim's mom became ill and he visited her often in South Carolina to help her out. When he was away, his grass grew too long and he was cited by a code office; he cut the grass and wasn't fined.

France has started forcing supermarkets to donate food instead of throwing it away.

But several years later, this one infraction would come back to haunt him after he left to take care of him's mom's affairs after she died. The arrangements he made to have his grass cut fell through (his friend who he asked to help him out passed away unexpectedly) and that set off a chain reaction that may result in him losing his home.

The 69-year-old retiree now faces a $29,833.50 fine plus interest. Watch the video to find out just what Jim is having to deal with.

Mow Your Lawn or Lose Your House! www.youtube.com

Cities

The world officially loves Michelle Obama.

The former first lady has overtaken the number one spot in a poll of the world's most admired women. Conducted by online research firm YouGov, the study uses international polling tools to survey people in countries around the world about who they most admire.

In the men's category, Bill Gates took the top spot, followed by Barack Obama and Jackie Chan.

In the women's category, Michelle Obama came first, followed by Oprah Winfrey and Angelina Jolie. Obama pushed Jolie out of the number one spot she claimed last year.

Unsurprising, really, because what's not to love about Michelle Obama? She is smart, kind, funny, accomplished, a great dancer, a devoted wife and mother, and an all-around, genuinely good person.

She has remained dignified and strong in the face of rabid masses of so-called Americans who spent eight years and beyond insisting that she's a man disguised as a woman. She's endured non-stop racist memes and terrifying threats to her family. She has received far more than her fair share of cruelty, and always takes the high road. She's the one who coined, "When they go low, we go high," after all.

She came from humble beginnings and remains down to earth despite becoming a familiar face around the world. She's not much older than me, but I still want to be like Michelle Obama when I grow up.

Her memoir, Becoming, may end up being the best-selling memoir of all time, having already sold 10 million copies—a clear sign that people can't get enough Michelle, because there's no such thing as too much Michelle.

Don't like Michelle Obama? Don't care. Those of us who love her will fly our MO flags high and without apology, paying no mind to folks with cold, dead hearts who don't know a gem of a human being when they see one. There is nothing any hater can say or do to make us admire this undeniably admirable woman any less.

When it seems like the world has lost its mind—which is how it feels most days these days—I'm just going to keep coming back to this study as evidence that hope for humanity is not lost.

Here. Enjoy some real-life Michelle on Jimmy Kimmel. (GAH. WHY IS SHE SO CUTE AND AWESOME. I can't even handle it.)

Michelle & Barack Obama are Boring Now www.youtube.com

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What will future generations never believe that we tolerated in 2019?

Dolphin and orca captivity, for sure. They'll probably shake their heads at how people died because they couldn't afford healthcare. And, they'll be completely mystified at the amount of food some people waste while others go starving.

According to Biological Diversity, "An estimated 40 percent of the food produced in the United States is wasted every year, costing households, businesses and farms about $218 billion annually."

There are so many things wrong with this.

First of all it's a waste of money for the households who throw out good food. Second, it's a waste of all of the resources that went into growing the food, including the animals who gave their lives for the meal. Third, there's something very wrong with throwing out food when one in eight Americans struggle with hunger.

Supermarkets are just as guilty of this unnecessary waste as consumers. About 10% of all food waste are supermarket products thrown out before they've reached their expiration date.

Three years ago, France took big steps to combat food waste by making a law that bans grocery stores from throwing away edible food.According to the new ordinance, stores can be fined for up to $4,500 for each infraction.

Previously, the French threw out 7.1 million tons of food. Sixty-seven percent of which was tossed by consumers, 15% by restaurants, and 11% by grocery stores.

This has created a network of over 5,000 charities that accept the food from supermarkets and donate them to charity. The law also struck down agreements between supermarkets and manufacturers that prohibited the stores from donating food to charities.

"There was one food manufacturer that was not authorized to donate the sandwiches it made for a particular supermarket brand. But now, we get 30,000 sandwiches a month from them — sandwiches that used to be thrown away," Jacques Bailet, head of the French network of food banks known as Banques Alimentaires, told NPR.

It's expected that similar laws may spread through Europe, but people are a lot less confident at it happening in the United States. The USDA believes that the biggest barrier to such a program would be cost to the charities and or supermarkets.

"The logistics of getting safe, wholesome, edible food from anywhere to people that can use it is really difficult," the organization said according to Gizmodo. "If you're having to set up a really expensive system to recover marginal amounts of food, that's not good for anybody."

Plus, the idea may seem a little too "socialist" for the average American's appetite.

"The French version is quite socialist, but I would say in a great way because you're providing a way where they [supermarkets] have to do the beneficial things not only for the environment, but from an ethical standpoint of getting healthy food to those who need it and minimizing some of the harmful greenhouse gas emissions that come when food ends up in a landfill," Jonathan Bloom, the author of American Wasteland, told NPR.

However, just because something may be socialist doesn't mean it's wrong. The greater wrong is the insane waste of money, damage to the environment, and devastation caused by hunger that can easily be avoided.

Planet

The world is dark and full of terrors, but every once in a while it graces us with something to warm our icy-cold hearts. And that is what we have today, with a single dad who went viral on Twitter after his daughter posted the photos he sent her when trying to pick out and outfit for his date. You love to see it.




After seeing these heartwarming pics, people on Twitter started suggesting this adorable man date their moms. It was essentially a mom and date matchmaking frenzy.

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