Over 60% of Americans believe owning a gun will make them safer.

But if people looking to buy guns for the very first time knew what those guns were capable of, would they buy them? That's what this social-experiment PSA set out to answer:

This pop-up "gun shop" is part of a campaign called Guns with History.


And it's bringing a unique element to the conversation about gun laws.

Instead of presenting people with statistics and tired political talking points, they gave them stories — the history of each and every gun on display.

While background checks for gun buyers are important, maybe giving potential buyers backgrounds on the guns themselves can be even more powerful.

The campaign has an amazing website with an online "gun store" that includes videos of cases in which each of the guns was used with deadly purpose.

It even has a personalized quiz to help people assess whether buying a gun is, in fact, going to make them safer, which is almost never for the average person, as many of the store's patrons — even supporters of Second Amendment rights — came to find out:

There was also a lot of this sort of reaction:

The debate over gun laws in the United States is frustrating.

Each side holds onto their positions for dear life. Gun safety advocates point to mortality statistics, studies, and polls that show the majority of citizens actually want stronger gun laws. And gun rights advocates lean on the Second Amendment like a crutch.

But this experiment should remind us that in all the political hubbub, we can't forget to connect the dots.

The campaign organizers are going after Congress, armed with the voices of concerned people like you. If you'd like to join the fight, sign this petition in support of three simple rules changes:

  1. Background checks on all gun sales.
  2. A ban on assault weapons.
  3. A limit on the capacity of ammunition magazines.
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To support this effort and other programs like it, all you have to do is keep doing what you're doing — like shopping for laundry detergent. Turn your everyday actions into acts of good every day at P&G Good Everyday.

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When Jonathan Irons was 16, he was put on trial for burglary and assault with a weapon. According to CBS Sports, Irons was tried as adult, and an all-white jury found him guilty—despite there being no witnesses, no fingerprints, no footprints, and no DNA proving his guilt.

Irons began his 50-year sentence in a Missouri state prison in 1998. Now, 22 years later, he's a free man, largely thanks to the tireless efforts of a WNBA superstar.

Maya Moore is arguably the most decorated professional women's basketball player in the U.S. A first-round draft pick in 2011, she's played for the Minnesota Lynx, where she became a six-time WNBA All-Star, a five-time All-WNBA First Team player, a four-time WNBA champion, and the WNBA Most Valuable Player in 2014.

But before the 2019 season, in the peak of her career, Moore decided to take the year off for a different kind of court battle—one that had wrongfully convicted a young man and doomed him to spend most of his life behind bars. Her decision rocked her sport, and there was no guarantee that sacrificing an entire season to fight for criminal justice reform would bear any fruit.

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