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Walking Alongside Martu: A journey with one of the world’s oldest living cultures

Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.

James Roh
True

In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.

Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.

James Roh

Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.

Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.

James Roh

Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.

There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.

To learn more about the partnership and fragrances, visit Pura x Dutjahn.

True

Many of us yearn for a career that not only provides a livelihood but also contributes to a better world. We seek a sense of purpose, a way to use our skills and talents to make a meaningful difference in the lives of others and the health of our communities. But who orchestrates the initiatives that allow us to give back effectively? Behind the scenes of many successful initiatives advancing the common good are project managers.

Project managers, who are often equipped with certifications from organizations like the Project Management Institute (PMI), bring order and efficiency for complex projects. But project managers go beyond ensuring projects are executed on time and on budget – they make sure the project meets a higher need. Does it positively impact the community? Does it create ease or improve the lives of others? Their work is essential to maximizing the impact of initiatives that better our world.

To showcase the vital role project managers play in creating positive change, we spoke with two rising leaders who are going above and beyond to make a difference in their communities as project managers.

Zack Almer

Every day, 17 people in the U.S. die waiting for an organ transplant, with demand far outpacing supply. In the New York Metro area, Zachary Almer, MPA, PMP, is tackling this challenge head-on. As the Director of Strategic Project Management at LiveOnNY, an organ procurement organization for the greater New York City area, he helped execute a bold strategy that increased organ and tissue donations by 50% over the past two years—resulting in over 2,500 life-saving transplants and setting a new benchmark for what’s possible in healthcare.

“I really enjoy when someone says we need to get something done and there’s no one way to do it. That’s why I love project management, because it allows me to step into a situation where there’s a problem and I need to fix it.” Zack added, “I think if you’re in healthcare, most people have selfless aspirations by the nature of signing up for this work. As long as I have the experience to share, I want to give back.”

Prosperidade Sunguete

As project manager for Angola’s Ana Elisa Philanthropic Association, Prosperidade Sunguete drives initiatives focused on sustainable development and community advancement, encompassing support for children, widows, environmental preservation, health, and education.

In 2023, Prosperidade set about closing the digital divide for children and young adults in Luanda’s Maiombe community after witnessing how little technology and food access the community had. The initiative, Technological Education for All, offers tech education and nutritious meals to over 150 young people from underprivileged backgrounds, granting the recipients greater digital literacy, food security and future learning and career opportunities.

“Every child deserves the opportunity to learn and thrive in an increasingly digital world. Empowering kids through tech education, while also guaranteeing them a daily hot meal, helps give them a leg up to be qualified for future educational and professional opportunities that would not have been available to them otherwise,” Prosperidade emphasized.

Prosperidade added, “project management is not just about meeting deadlines, but about creating lasting value and positive impact on the lives of the people involved as well.” The initiative, nominated for the 2023 Tigra Nova Garra Award, empowers youth and reflects Prosperidade's belief in the transformative power of education.

Project managers, equipped with on-the-job experience and resources from PMI, are the driving force behind social impact campaigns like Zack’s and Prosperidade’s, skillfully navigating challenges and ensuring successful completion. PMI empowers project professionals with skill-building resources like online courses and networking opportunities, validates their expertise with professional certifications, and celebrates their global impact as a global community.

Project Management Institute recognized Zack and Prosperidade for their impactful work alongside other rising trailblazing leaders who are driving global impact through innovative project management. Aspiring project managers seeking to make a difference can begin their journey with the Certified Associate in Project Management (CAPM) certification.

Joy

5 things that made us smile this week

People supporting thousands of local charities? Yes, please.

True


Good news—you know we love it. And we know you love it, too. Which is why we’ve searched the internet high and low for things guaranteed to brighten up your work week, such as:

This former cheerleader busting a movie

You're only as old as you feel—at least, that’s what Michigan woman Ilagene Doehring seems to think. Now 97, Doerhing was reminiscing about her time as a high school cheerleader 80 years ago at Merrill High School—a squad she helped create after noticing her school didn’t have one of their own. Caretakers at her nursing home reached out on social media to see if someone had an old uniform Doehring could wear one last time—and the current cheer coach at Merrill High School, Jena Glazer, went above and beyond. Glazier and the entire cheer team showed up to her assisted living facility to deliver the uniform and perform a cheer with the current team.

This company's way to support hometown charities

The annual Subaru Share the Love® Event is a chance to help local communities in a big way. Subaru and its retailers will donate at least $300 to local charities for every new Subaru purchased or leased through January 2nd, 2025—and by the end of 2024 (their 17th year of hosting this event), they’ll have donated nearly $320 million to charities across the nation. We love seeing local communities getting the support they deserve!

This mom’s “magic answer” to her kid’s Tooth Fairy and Santa questions

Most parents dread the moment when their kids start asking about mythical creatures like the Tooth Fairy and Santa Claus—but it turns out you can preserve the magic of childhood while also being honest with your kids. TikTok creator KC Davis, who is also a licensed therapist, showed this perfectly when she shared about the time her 4-year-old asked if the tooth fairy was real. She asked them “Do you want the magic answer, or the grownup answer?” Utter perfection. (Her daughter chose the magic answer, by the way.)

This guy who drove 11 hours to be with his grandma

@jodiegarner12 @TheModernGolfer drove 11.5 hours to surprise his queen as it was her late husband’s birthday today. Never forgotten and will always look after his grandmother ❤️🌹#loyalty #family @Rosalie Gessey ♬ These Memories - Hollow Coves

Holidays can be painful when you’re dealing with the loss of a loved one. Which is why on the anniversary of his late grandfather’s birthday, professional golfer Jordie Garner drove eleven hours to spend time with his grandmother so she wouldn’t have to be alone. This adorable video shows Jordie showing up to surprise his grandmother, with flowers and a present in hand. Now that’s true love.

This mom's sweet "I love you" surprise

@goodnewscorrespondent

Daughter is surprised when her mom, who is non-verbal with Alzheimers, replies I LOVE YOU! ❤️ As a daughter of a mom with ALZ, this had me in tears. 😭💞 Cherish these moments. @momolarks800

♬ original sound - Good News Correspondent

Tiktok user @momolarks80 caught an unexpected (and heartwarming) message when she filmed herself and her mother saying hello. Living with Alzheimer’s and mostly nonverbal, her mother surprised her with a rare “I love you”—to which the daughter responds by planting a kiss on her cheek. Talk about wholesome.

For more reasons to smile, check out all the ways Subaru is sharing the love this holiday season, here.

Joy

5 more things that made us smile this week

We love to see single moms succeed, strangers reaching out to help, and parents pushing back against bigotry.

True

In a time where the world feels more divided than ever, we could all use a pick-me-up. With that in mind, we’ve scoured the internet to bring you five feel-good pieces of news and media that put a smile on our faces (and we bet it’ll put one on yours, too).

This week, we’re loving:

This woman’s life-saving good deed

Hockey fan Nadia Popovici was at a game in 2022 when she noticed something strange: an irregular mole on the back of Brian Hamilton, one of the team’s assistant equipment managers. Popovici had experience looking at cancerous moles during her experience volunteering in oncology wards, so she quickly flagged Hamilton down and warned him through the plexiglass that his mole looked cancerous. Hamilton had the mole biopsied—and found Popovici had been right. “She saved my life,” Hamilton said later in a press conference.

Subaru is sharing the love this holiday season

Who knew that buying a car could be an act of love? During the annual Subaru Share the Love® Event, getting a car means supporting the charities you love the most. With every new Subaru purchased or leased, Subaru and its retailers will donate at least $300 to local and national charities, including the ASPCA®, Make-A-Wish®, Meals on Wheels, and the National Park Foundation, among others. And here's another thing to celebrate: After 17 years of the Subaru Share the Love Event nearly $320 million has been donated to charity!

This dad's perfect response to anti-gay bigotry

@fitxander Some AWESOME shade from my dad 😂🌈 #gay #dad @claire_training ♬ Kings & Queens - Ava Max

Sometimes, when a person throws shade, you have to throw it right back. That’s what Xander’s dad did, when a neighbor told him that having two gay kids (Xander and his sister, Claire) meant that he “failed as a parent.” His response? To cover his entire house and yard with pride flags. Go, dad!

This perfect example of brotherly love

You’ve never seen something more heartwarming than this boy helping his little brother before school. According to a TikTok video uploaded by his mom, this amazing kid “always reassures his little brother he’s going to have a great day at school,” giving him a hug, a kiss, and some reassuring words. No, you’re crying.

This single mom who passed her bar exam on the very first try

Taking the bar exam to become a lawyer is tough—so tough that most people can’t do it on their first try, even after months of studying. Which is why this video is downright joyous to watch. In the video, single mom and TikTok user @yougonloverhi records her and her son’s reactions as they find out that she passed the California Bar Exam on the first try. Supermom!

For more reasons to smile, check out all the ways Subaru is sharing the love this holiday season, here.