Why whale activists hope you watch, ahem ... adult videos ... this month.

7 of the 13 great whale species are endangered or vulnerable. But nearly one-third of all the data transferred across the Internet is content for, ah, adults ... if you know what I mean.

If you think these figures are completely irrelevant to each other, well, you'd be wrong — at least during the month of February (or for someone who's conducting very niche research).


Photo by Luis Robayo/AFP/Getty Images.

Because here's the thing: Although the complex, systemic problems facing whale populations across the globe can be overwhelming (I'll get to those in a moment), there's a simple, free, and (dare I say) fun way you can help save the whales this very moment.

Adult entertainment. XXX content. "Hanky panky" videos. Whatever you want to call it, yes — watching porn can help save the whales.

Thanks to adult content website Pornhub (I would link here, but ... you know), supporters can, um ... enjoy themselves ... and fund whale conservation efforts at the same time.

Now that's a win-win.

Seeing as World Whale Day is Feb. 13, 2016, Pornhub launched its Save the Whales campaign (that link is safe to open at work, I swear), which runs now through the end of the month. For every 2,000 videos viewed on the site through Feb. 29, Pornhub will donate 1 cent to the Moclips Cetological Society, a Washington-based nonprofit dedicated to researching and protecting whales.

“We’re doing this specifically because it’s a brand-new way for us to lend a hand in terms of supporting causes that might not have a large enough platform behind them,” the site's vice president, Corey Price, told BuzzFeed News.

His company is aiming to raise $30,000 from the campaign ... yes, that's 6 billion video views. Wowza. (Is it hot in here, or is it just me?)

“This initiative allows us to demonstrate our sincerity and integrity when it comes to helping out one of the planet’s most sacred populations of creatures — especially with what’s been going on in the U.K. as of late with sperm whales washing ashore mysteriously — these animals need help.”
— Corey Price, to BuzzFeed News

This thing that happened in the U.K. he speaks of is pretty awful — three whales washed ashore on a beach in Eastern England in January, just days after the same thing happened in other areas of Europe. Yeah, not good.

Someone graffitied "mans fault" on one of those poor whales in England. Photo by Dan Kitwood/Getty Images.

We don't have the best track record when it comes to treating our whale friends fairly.

Commercial whaling, although illegal, is still happening, lethal "scientific" whaling is unnecessary, and climate change (again, caused by us) means whales' habitats have been affected tremendously in recent decades.

Photo by Dan Kitwood/Getty Images.

We could be doing so much better.

This can be your way of lending a helping hand (er, you get my drift) for sea creatures that desperately need our help.

Hey, and if this isn't your preferred method of philanthropy — to each his own — you can always learn more about how to help on the Moclips Cetological Society's website. (I doubt you'll find as fun of an option to give back, but you can try.)

If you've never seen a Maori haka performed, you're missing out.

The Maori are the indigenous peoples of New Zealand, and their language and customs are an integral part of the island nation. One of the most recognizable Maori traditions outside of New Zealand is the haka, a ceremonial dance or challenge usually performed in a group. The haka represents the pride, strength, and unity of a tribe and is characterized by foot-stamping, body slapping, tongue protrusions, and rhythmic chanting.

Haka is performed at weddings as a sign of reverence and respect for the bride and groom and are also frequently seen before sports competitions, such as rugby matches.

Here's an example of a rugby haka:

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

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Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

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Budweiser beer, and its low-calorie counterpart, Bud Light, have created some of the most memorable Super Bowl commercials of the past 37 years.

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Anyone who's an educator knows that teaching is about a lot more than a paycheck. "Teaching is not a job, but a way of life, a lens by which I see the world, and I can't imagine a life that did not include the ups and downs of changing and being changed by other people," Amber Chandler writes in Education Week.

So it's no surprise that Kelly Klein, 54, who's taught at Falcon Heights Elementary in Falcon Heights, Minnesota, for the past 32 years still teaches her kindergarten class even as she is being treated for stage-3 ovarian cancer.

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