Why whale activists hope you watch, ahem ... adult videos ... this month.

7 of the 13 great whale species are endangered or vulnerable. But nearly one-third of all the data transferred across the Internet is content for, ah, adults ... if you know what I mean.

If you think these figures are completely irrelevant to each other, well, you'd be wrong — at least during the month of February (or for someone who's conducting very niche research).


Photo by Luis Robayo/AFP/Getty Images.

Because here's the thing: Although the complex, systemic problems facing whale populations across the globe can be overwhelming (I'll get to those in a moment), there's a simple, free, and (dare I say) fun way you can help save the whales this very moment.

Adult entertainment. XXX content. "Hanky panky" videos. Whatever you want to call it, yes — watching porn can help save the whales.

Thanks to adult content website Pornhub (I would link here, but ... you know), supporters can, um ... enjoy themselves ... and fund whale conservation efforts at the same time.

Now that's a win-win.

Seeing as World Whale Day is Feb. 13, 2016, Pornhub launched its Save the Whales campaign (that link is safe to open at work, I swear), which runs now through the end of the month. For every 2,000 videos viewed on the site through Feb. 29, Pornhub will donate 1 cent to the Moclips Cetological Society, a Washington-based nonprofit dedicated to researching and protecting whales.

“We’re doing this specifically because it’s a brand-new way for us to lend a hand in terms of supporting causes that might not have a large enough platform behind them,” the site's vice president, Corey Price, told BuzzFeed News.

His company is aiming to raise $30,000 from the campaign ... yes, that's 6 billion video views. Wowza. (Is it hot in here, or is it just me?)

“This initiative allows us to demonstrate our sincerity and integrity when it comes to helping out one of the planet’s most sacred populations of creatures — especially with what’s been going on in the U.K. as of late with sperm whales washing ashore mysteriously — these animals need help.”
— Corey Price, to BuzzFeed News

This thing that happened in the U.K. he speaks of is pretty awful — three whales washed ashore on a beach in Eastern England in January, just days after the same thing happened in other areas of Europe. Yeah, not good.

Someone graffitied "mans fault" on one of those poor whales in England. Photo by Dan Kitwood/Getty Images.

We don't have the best track record when it comes to treating our whale friends fairly.

Commercial whaling, although illegal, is still happening, lethal "scientific" whaling is unnecessary, and climate change (again, caused by us) means whales' habitats have been affected tremendously in recent decades.

Photo by Dan Kitwood/Getty Images.

We could be doing so much better.

This can be your way of lending a helping hand (er, you get my drift) for sea creatures that desperately need our help.

Hey, and if this isn't your preferred method of philanthropy — to each his own — you can always learn more about how to help on the Moclips Cetological Society's website. (I doubt you'll find as fun of an option to give back, but you can try.)

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When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."

In the autumn of 1939, Chiune Sugihara was sent to Lithuania to open the first Japanese consulate there. His job was to keep tabs on and gather information about Japan's ally, Germany. Meanwhile, in neighboring Poland, Nazi tanks had already begun to roll in, causing Jewish refugees to flee into the small country.

When the Soviet Union invaded Lithuania in June of 1940, scores of Jews flooded the Japanese consulate, seeking transit visas to be able to escape to a safety through Japan. Overwhelmed by the requests, Sugihara reached out to the foreign ministry in Tokyo for guidance and was told that no one without proper paperwork should be issued a visa—a limitation that would have ruled out nearly all of the refugees seeking his help.

Sugihara faced a life-changing choice. He could obey the government and leave the Jews in Lithuania to their fate, or he could disobey orders and face disgrace and the loss of his job, if not more severe punishments from his superiors.

According to the Jewish Virtual Library, Sugihara was fond of saying, "I may have to disobey my government, but if I don't, I would be disobeying God." Sugihara decided it was worth it to risk his livelihood and good standing with the Japanese government to give the Jews at his doorstep a fighting chance, so he started issuing Japanese transit visas to any refugee who needed one, regardless of their eligibility.

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