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Anticipating tough conversations with your relatives? This hotline has your back.

Showing Up for Racial Justice took inspiration from the Butterball hotline.

If you need help with your Thanksgiving turkey, there's a hotline for that. Now there's one for your Thanksgiving dinner conversation, too.

That's the idea behind Showing Up for Racial Justice's Holiday Mobile Hotline, now in its second year. Created for white Americans who want to help fight for a more racially just society, SURJ's hotline is a great resource to have handy for potentially awkward race-related dinner-table conversations during upcoming holidays.

"We thought it up last year after hearing so many white folks really freaking out about seeing family after Trump was elected," explains SURJ co-director Heather Cronk in an e-mail. "The original idea was built on the Butterball hotline — the service provided by Butterball turkey each Thanksgiving to help folks get answers to their turkey-cooking questions."

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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