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shaming

In "Adam Ruins Everything," comedian Adam Conover brutally and hilariously takes down common myths and stereotypes.

Throughout the show's run, Conover has "ruined" (through facts!) things like polygraph tests, nutritional psuedo-science, and diamond engagement rings.

In a recent episode, he took aim at something that has parents everywhere raising an eyebrow: baby formula.


That's right. Contrary to popular belief, baby formula is a perfectly safe and healthy option for most new families.

The push in recent years to normalize and celebrate breastfeeding has been great, but one unfortunate side effect is that it sometimes leads to the shaming or even demonizing of parents who have to — or simply choose to — feed their babies formula.

The viral clip explains it perfectly:

The science is clear on this: Breastfeeding isn't the only way to feed your baby. It's not the only way to bond with them, either.

You may have heard that breastfeeding releases something called the "love hormone," or oxytocin, which strengthens the mother-baby bond.

Welp. Conover is here to ruin that for you, too. Yay!

"Oxytocin is a hormone that gets released when you do things like hug or cuddle," he says. "But that same hormone is released when you do things like fire a gun or watch porn."

GIF via truTV/YouTube.

In other words, he says, there's just no scientific evidence that formula feeding is detrimental to your relationship with your baby, physically or emotionally.

Most doctors still recommend breastfeeding, but it's important to remember that this is a choice, not a mandate.

These myths about formula feeding have been long overdue for a good bustin'. And while many women can't breastfeed for different physical reasons, it's also totally cool to just choose not to.

Now that we know breastfeeding and formula feeding are both totally fine, safe, and healthy options, let's just let moms mom however they want to mom.

New mom Briar Lusia Mcqueen was a little on edge.

It was the first time Mcqueen had gone out to eat at a restaurant with just her 8-week-old son. And as humans — especially human babies — tend to do sometimes, her little one needed to eat.

So Mcqueen started breastfeeding. And that's when she got scared.


Photo via iStock.

A woman approached her, and Mcqueen — like many moms in this situation before her — thought, "This might not end well."

"I was scared," she explained in a Facebook post, noting she thought the elderly stranger was about to scold her for breastfeeding her son in public. 

Thankfully, the exact opposite happened.

"What a good mama you are," said the kind-hearted stranger, who'd come over to cut up Mcqueen's breakfast for her. "We can't have your food getting cold, can we?"

The stranger's selflessness has struck a chord with folks around the world. The post, which was originally shared where Mcqueen lives in New Zealand, was picked up by Love What Matters and has been Liked more than 500,000 times. 

It may have been a simple, kind gesture, but with breastfeeding in public still an incredibly stigmatized act, it makes a big difference.

A mom breastfeeding her baby is totally natural. Yet, despite the fact the practice is very much encouraged by health professionals — not to mention legal to do in public in 49 states — breastfeeding moms are shamed time and time and time again. On the flip side, mothers who don't breastfeed (maybe they can't or maybe they choose not to) are shamed as well

Which begs the question: If there's one person who doesn't deserve to be shamed, isn't it a new mom who's trying to do what's best for her kid?

Photo via iStock.

Mcqueen won't be forgetting this stranger's selfless act anytime soon.

"I honestly could have cried," she explained in her post, noting the complete stranger turned out to be the "loveliest lady ever."