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Earlier this month, a beluga whale caught the world's attention by playing fetch with a rugby ball thrown by South African researchers off the waters of Norway.

The adorable video has been watched over 20 million times, promoting people across the globe to wonder how the whale became so comfortable around humans.

It's believed that the whale, known as Hvaldimir, was at some point, trained by the Russian military and was either released or escaped.

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7 of the 13 great whale species are endangered or vulnerable. But nearly one-third of all the data transferred across the Internet is content for, ah, adults ... if you know what I mean.

If you think these figures are completely irrelevant to each other, well, you'd be wrong — at least during the month of February (or for someone who's conducting very niche research).

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