Playing host to the 2017 NFL Draft set the city of Philadelphia back a pretty penny.

The NFL Draft crowd in Philadelphia. Photo by Mitchell Leff/Getty Images

Bringing the massive event to town cost about half a million dollars, which doesn't sound like much until you factor in another $5 million or so in private funding the city worked to secure. Plus all the labor and logistics to put on a spectacle that attracted over 70,000 people its first night.

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It is said that once you've seen something, you can't unsee it. This is exactly what is happening in America right now. We have collectively watched the pot of racial tension boil over after years of looking the other way, insisting that hot water doesn't exist, pretending not to notice the smoke billowing out from every direction.

Ignoring a problem doesn't make it go away—it prolongs resolution. There's a whole lot of harm to be remedied and damage to be repaired as a result of racial injustice, and it's up to all of us to figure out how to do that. Parents, in particular, are recognizing the importance of raising anti-racist children; if we are unable to completely eradicate racism, maybe the next generation will.

How can parents ensure that the next generation will actively refuse to perpetuate systems and behaviors embedded in racism? The most obvious answer is to model it. Take for example, professional tennis player Serena Williams and her husband, Reddit co-founder Alexis Ohanian.

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