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Image via Pop Mart/Wikipedia

Millennials discuss the Gen Z obsession with Labubus.

Labubus are taking over purses and bags everywhere lately. Labubus, fuzzy plush monsters (some that hang from a keychains, others that are collectible figurines) are currently a Gen Z fashion trend and pop culture obsession. But it's a trend that's not fully clicking with Millennials.

In a Reddit thread, member McTootyBooty shared with fellow Millennials, "I feel like it’s too late to ask wtf labubu is."

The earnest post about being out of the loop on Labubus resonated with many Millennials, who did their best to dissect their current popularity. Many compared Labubus to the ultimate '90s pop culture symbol: Beanie Babies. "Zoomer Beanie Babies," one wrote.

labubu, labubus, labubu gif, pop mart, pop mart labubu Popmart Labubu GIF by popmartglobal Giphy

"Zoomer Furbies," one commented, referring to the similarly-viral Furby toys that went viral in the late '90s. Another Millennial commented, "It's [an] ugly series of stuffed monsters that has been around for 10 years already but for some reason it has only turned into an obsession recently. I really don't get the hype myself."

Another quipped, "Dumb little fuzzy things that cost 80 dollars and probably $2 to produce. Just the new trend. They'll be at 5 Below in a year."

Some Millennials noted Labubus are more of a microtrend. "Nah, they’re a microtrend. Labubus will be over by this time next year. People are already starting to move on to other things. Beanie Babies were a fad for at least 5 years," another added. "If anything, Labubus are giving NFT lol."

According to NPR, Labubus were created and designed by artist Kasing Lung, who debuted them back in 2015. In 2019, Lung partnered with Chinese toy company POP MART to create the plush Labubus, but they didn't strike a note with pop culture until major pop stars like Dua Lipa, BLACKPINK's Lisa, and Rihanna recently started to sport them. Many are sold in "blind boxes," enhancing the surprise factor.

It's not just Millennials that are confused by the concept of Labubus and how they became so trendy. Older generations are also scratching their heads, with some comparing Labubus' popularity to another '90s doll. "Kinda more like a Gen Z Troll doll with the cute/ugly factor," they wrote.

Others alluded their likeness to another popular collectible. "It’s this year’s squishmallow. It cashes in on the cute / tee hee / insert mask here aesthetic that one chooses to give themselves when buying this to affirm that and their style etc. Oh look, an exclusive drop! Next months drop: same shape different color," they wrote.

labubu, labubus, labubu keychain, pink labubu, labubu trend Labubu Lil D GIF by Respective Giphy

Another explained, "Beanie babies...troll dolls...sports card...it's all cyclical. I don't know what's hard to believe about silly collectables."

Others explained their popularity as consumer genius. "Answer: they are fundamentally 'loot boxes' in physical form. They give you a sense of adrenaline rush, just like loot boxes in games or slot machines," another commented.

However, some defended their love for Labubus. "I won't tease anyone liking them then. I had 4 Furbies as a kid/young adult and it was harmless fun," one shared. Another added, "Idk I think they’re sort of cute. I’d never buy one for myself, but I kind of like when my coworkers show me theirs. They’re just little creepy monster things hanging off everybody’s purse."

One concluded: "I think they're cute, I love mine. it doesn't matter to me if they're overhyped or hated on, but for what it's worth I also have a collection of old tamagotchis that I love having/ using, so it's right up my alley for cute crap to carry around. no pressure to get one if you don't want one."

A scene from "The Goonies" (1985).

Gen X (born 1965 to 1980) is often referred to as the “forgotten generation” because it is sandwiched between the much larger Baby Boomer and Millennial generations. However, the "forgotten" label carries a special meaning for younger Gen Xers because they were probably the least parented group of kids in American history. Those born in the 1970s were raised in a time when there were more dual-income households and an increasing number of divorced parents. Many wore keys around their necks and took care of themselves after school.

Younger Gen Xers also grew up when parents were more permissive, allowing them to stay out all day on their bikes. They only knew it was time to come home when the street lights came on. They also grew up in the last analog era without cellphones, and parents had to call around various houses to find out where their kids were. Sure, being a kid in those days was a little risky, but it also fostered a fantastic sense of independence.


This experience isn't completely limited to Gen Xers; some older millennials also experienced this type of freedom. Because kids born between 1970 and 1985 had a very specific experience, some born in this era have taken to calling themselves Generation Goonie, after the 1985 film, “The Goonies” starring Sean Astin, Josh Brolin, Key Huy Quan, and Corey Feldman.

"The Goonies" was a children's movie based on a story by Steven Spielberg, with a screenplay by Chris Columbus (who would go on to direct "Home Alone"), that was directed by Richard Donner ("Superman: The Movie," "Lethal Weapon," "Scrooged").

"Having been fortunate enough to speak to a lot of audiences, I have found that younger generations consider Gen X lucky to have grown up without social media and cellphones,” Chris Clews, a keynote speaker and author of 'The Ultimate Essential Work & Life Lessons from '80s Pop Culture,' told Newsweek. “They often come up to me and express a desire to have grown up in an era where we knew where everyone was based on the bikes in a front yard, rather than location sharing on Snapchat."


“The Goonies” is a great example of the kids from this era because they lived a feral existence, traveling long distances on their bikes, had a thirst for adventure, a crude sense of humor, and an independent spirit that meant “never say die.” When their parents were on the verge of losing their houses, they didn’t wait for them to do something; they went on a dangerous mission to find pirates’ treasure to prevent them from being destroyed by evil developers. The Goonies' antics serve as a sharp contrast with today's kids, who seem to be wrapped in bubble wrap and closely monitored by their parents. It also shows the fun that kids can have when they spend their time outdoors, instead of on screens.

The Generation Goonie trend is taking off on TikTok, where many younger Gen Xers and older millennials proudly embrace the title.



@its_me____stefanie

💯 #genx #millennial #80sbaby #70sbaby #80smovies #80smusic



@amandasessions84

#thegooniesera #thegooniesgeneration #foryoupage #fyp #goodenough #goodenoughcyndilauper #thegoonies #gooniesneversaydie☠️ #gooniesneverdie #1984 #borninthe80s #90skid





@michellemm50

Ok I’m here for this #fyp #foryou #over40 #vibes #zennial #millennial #genx #gooniesmovie


"1981, we had the best childhood out of any generation ever," Bugface wrote.

"Now this is something I’m proud to be a part of!!!!!" Rob wrote.

"Hey you guys.." 77 genx here, Yorkshire, England. We definitely are the only generation of true play outside, tree climbing, bike riding, respectful, no mobile phone, VHS watching kids," 2Dogs wrote.

There’s nothing wrong with people who want to embrace the term Gen X. But, 40 years after “The Goonies” came out in theaters, the attitudes and the independence of the kids in the movie—once deemed annoying by many—can be seen as a great example of a time that, sadly, we can never go back to. Humanity has crossed the digital divide and taken some of the adventure out of childhood. “The Goonies” is an excellent example of what we’ve lost, and those who understand the spirit of that era should be proud to embrace the title of “Goonie.”

This article originally appeared in March


Image via Canva

96-year-old grandma gives advice on separating actions from feelings to accomplish goals.

The Silent Generation, those born from between 1928 and 1945, is made up of people who lived through the Great Depression and World War II. Defined by living through these hardships, their strength and perseverance continues to inspire younger generations today--including Gen X, Millennials, and Gen Alpha.

Over on Reddit in a subforum discussing how to become more disciplined, member Limp_Edu4797 shared an impactful piece of advice from his 96-year-old grandma on not letting feelings and emotions get in the way of remaining disciplined and working through hard things.

In the post, he shared: "For a long time, I was stuck in this cycle where I'd only be productive when I felt like it. If I was in a bad mood, I'd tell myself to wait until tomorrow. When I was tired, I'd take a Netflix break. If I was stressed about something, I'd procrastinate until my headspace cleared up," he wrote. "One day, my grandma was watching me complain about how I couldn't get anything done because I was 'too anxious' about some work project."

feelings, emotions, stress, anxiety, anxious Abc Reaction GIF by The Bachelorette Giphy

He goes on to explain that while he was expecting his grandma to have more sympathy for him, she instead offered him hard-hitting advice from her own life experience. He continued, "She just looked at me and said, 'You know, during the war, we didn't have the luxury of waiting until we felt good to do what needed doing.' Then she told me something I'll never forget: 'You need to separate your actions from your feelings!'"

He adds that his grandma notices young people these days "think their feelings and their actions are married to each other. Happy means productive, sad means lazy, scared means stop. But that's just a story we tell ourselves."

It's a lot different from how she experienced life. She told him, "I didn't feel like rationing food or working on the farm. But I did it anyway. Not because I ignored my feelings, but because I did it WITH my feelings."

do it, action, feel your feelings, keep going, perservere Yes You Can Lets Go GIF by Bridge and Tunnel on EPIX Giphy

When he tried to explain that things these days are just different, she didn't argue with him. "She just nodded and said, 'You're probably right. But here's what I learned: don't lie to yourself by using your feelings as an excuse. Don't say: I'm stressed, so I can't do it.' She told me to change the narrative and tell myself: 'I'm stressed, that's fine, so I'll do it stressed.'"

Her wise words are resonating with younger generations online. "I didn't know I needed this today. Thank you. Your grammas words are hitting hard for me this morning and I appreciate it! Fell all your feelings, they're valid, but stay disciplined with those feelings. Not in spite of them," one commented.

focus, stay focused, disciplined, stay disciplined, be disciplined Tiffany Haddish Goals GIF by BuzzFeed Giphy

Another wrote, "I think this is the root of many differences between our newer generations and our older ones. We are swung far in the direction of acknowledging our feelings, validating them, etc.—so far, perhaps, that we have arrived in a place where feelings dictate our actions. That’s what you’re describing. There’s a happy medium, and it’s required for healthy functioning adults. Sometimes situations warrant being overridden by emotion. Most don’t. You get to/have to choose what kind of person to be."

Another quipped, "I Can Do it With a Broken Heart but make it depression era," referencing the Taylor Swift hit.

taylor swift, taylor swift song, i can do it with a broken heart, t swift, taylor swift gif Broken Heart Dancing GIF by Taylor Swift Giphy

Others were slightly skeptical of the advice she gave. "I get the validity in this, truly. But, we’ve also acknowledged how their stiff approach harbors trauma responses that can last generations. It’s okay to have hard feelings. We can acknowledge them, but she is right to encourage you to keep moving forward. But, we should always listen to our bodies and see where that feeling is coming from," another shared.

Ultimately, many appreciated the focus on re-framing your mindset to accomplish goals and remain disciplined. Another commented, "So much to 'discipline' is what????? The mental game. There are lots of ways to attack the mental game. At the core is…re-framing….reframing our mindset, how we look at, process our thoughts, approach to things we know we should do, want to, but don’t. Grandma was on to something with her 'separate' feelings from actions approach."

Images via Canva

Millennials are fed up with their Boomer parents always being on their phones.

Millennials have never shied away from sharing their feelings about their Boomer parents (and their grandparenting abilities) on the Internet. Millennials are once again uniting to discuss a similar observation about their Boomer parents' frustrating phone use.

On Reddit in a thread generational differences, Millennial member Old-Beautiful-3971 shared their frustrating experience with their Boomer parents who are perpetually on their phones.

"My parents are on the very young end of being 'boomers'. For some reason they’re both acting like me when I was 20… that is to say, gluuuued to their phones," they wrote. "I tried to have an important conversation with my dad this morning and he did not once look up (and I’m certain he was scrolling through Instagram videos)."

phone, boomer, boomer phone, phones, phone habits Self Portrait Reaction GIF by The Garcías Giphy

They went on to add, "The only difference is that when I was 20 he could, and would often say 'Look at me when I’m talking to you. Put that thing away.' But if I said that to him now he’d get defensive and probably yell at me for being disrespectful. What the heck??? 😤"

The passionate post got a rousing response from fellow Millennials who have experienced the same thing with their Boomer parents.

"I have noticed it too and it makes me feel even weirder for having developed in the habit of flipping my phone face-down with my hands folded on top of it to let the person know that I'm listening for that they have my attention," one commented. "And to think that it's coming from the generation that tells everybody else that phones and TV will rot your brains."

phone, no phones, phone gif, boomer phone, parents phone Turn It Off Reaction GIF by Robert E Blackmon Giphy

Another shared, "My parents are visiting me right now. My dad is glued to his phone, even at the table during meals. Never once participating in the conversation except to point at the salt. This is the same man who would have screamed at me for bringing a book to the dinner table."

Others could commiserate about the role-reversal. "I've noticed this with my parents. It seems like I've switched places with them. I'm trying to use the online world less where as they are using it more and more," one commented.

Some Millennials noted that their Boomer parents' phone use has impacted other activities they attempt to do together. "It’s become so difficult to watch a movie with my parents. I tell them to put away their phone. Sometimes movies take two days to finish," another shared.

phone down, put phone away, put away phone, phone addiction, no phones Creators Club Phone Addiction GIF by Dylan McKeever Giphy

Many Millennials also shared how they communicate with their parents when they notice it. "I am witnessing that as well, my boomer mom and my almost gen z brother visit and they are both glued to their phones. I try and ask if they can put them away because I don't like my little son to see people like that. I do scroll but never when I am with him," one Millennial shared.

Another added, "I stopped visiting my boomer mom for awhile. I told her to her face that I couldn’t stand the fact that I took the time to drive to her, which I really hate driving, it scares me and I’m not very good at it, and spend MY time with her only for her to be on her phone most of that time. I stopped calling her too because of all the times she’d put me on hold to take another call and then tell me that she’d have to call me back, but she never did. I still rarely call her. I just text so it’s less intrusive and hurtful for me. Now when I visit, her and her husband stay off their phones. They turn the TV down and only put quiet music on instead of blaring whatever crap they were watching. I did thank them for it."

no phone, no phones, phones away, put phone down, boomer phone Chicago Pd Nbc GIF by One Chicago Giphy

However, a Gen Z commentor was quick to point out that Gen X is guilty of the same habit. "My gen x parents are hella addicted to their phones (I’m 22 for context)," they wrote. "I’m not saying i’m not, but it’s really hypocritical when they’ll be bitching at me about 'playing on my phone too much' when they’re literal ipad kids lol. the reality is, screens and social media are addicting to ANYONE, regardless of age."

Other Millennials pointed out that it's not just certain generations that are addicted to their phones. "I’m guilty of it as well. Everyone is at risk of screen addiction in this era," another noted. And another Millennial quipped, "Phones are addictive, that doesn’t just like go away with oldness 🤣."