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Why Millennials have single-handedly saved the greeting card business from going under

"It’s always nice when you can tell someone knows you and picked out a card that is your vibe. Makes you feel seen and valued."

Image via Canva/Leeloo The First

Greeting card.

There's something special about receiving a physical, handwritten greeting card. Whether sent by snail mail or attached to a sweet gift, greeting cards are still alive and well in the digital age of communication.

According to the Greeting Card Association (GCA), 6.5 billion greeting cards are purchased annually in the United States. And one generation is to thank for saving the industry: Millennials.

"The millennial generation is now the largest buyers of greeting cards from a dollar standpoint," said George White, Founder of Up with Paper, a pop-up greeting card company, and Past President of GCA, per the U.S. Chamber of Commerce.

"[Millenials] saved our industry."

card, greeting card, cards, opening card, reading a card Valentines Day Love GIF by Julie Smith Schneider Giphy

Carlos Llanso, Director of Strategic Initiatives in The Greeting Card Association, added that Millennials and Gen Z are both strong greeting card consumers. "They have friends they will text or post happy birthday to, but then they have those who are 'card-worthy,'" he added.

The deeper significance of greeting cards

Sending messages and communicating online is constant, immediate, and often fleeting," Dr. Pamela Walters, MD, consultant psychiatrist at Eulas Clinics, tells Upworthy. "Messages can be sent and deleted within seconds. Cards can feel slower and more deliberate which is why many people keep cards for years."

And they can help us connect on a deeper level. "As human beings we attach meaning not just to words but also to the medium through which those words are delivered. A physical card represents time, effort, and thoughtfulness to a lot of people," adds Dr. Walter. "It signals that the sender has slowed down to acknowledge you personally. For millennials (who, let's not forget, came of age during the shift to digital communication), the tangible nature of a card can feel more special. Psychologically, these little things that show care can definitely strengthen bonds."

snail mail, sending mail, mail, card, greeting card Mail Send Me GIF by alimacdoodle Giphy

Of course, greeting cards also bring an air of nostalgia. "There is also a bit of a nostalgic element. They experienced writing thank you notes as children but also grew up texting and on social media," says Dr. Walter. "That duality means they appreciate the novelty/intimacy of something older fashioned."

Millennials are pumped that they "finally saved something." One explained, "It’s exciting to get something personal in the mail. Plus it’s always nice when you can tell someone knows you and picked out a card that is your vibe. Makes you feel seen and valued. I’ll slap them on the fridge for a bit."

mail, opening mail, card, cards, greeting cards Send Me Spongebob Squarepants GIF by Nickelodeon Giphy

Another commented, "I keep almost every card I get/have ever gotten. Someone took the time to think about the perfect card to give me, and then also wrote a personalized note inside." Another shared, "I love getting cards, especially when someone writes a message. I keep mine. If they're holiday cards, I display them annually."

Other Millennials shared where they like to buy their greeting cards. "I buy them from the dollar store because they’re not worth $7-$10," one wrote. This one added, "Trader Joe’s sells greeting cards for $1." Another wrote, "Aldi sometimes sells bulk blank cards for $5. I have a ton. Also, check for bulk cards if a child family/friend is having a school fundraiser. Sometimes the ones with wrapping paper have bulk blank cards." Another spilled, "Marshall’s has some really cute fancy ones for under five dollars too." And another added, "I grab them from Homegoods when they put them on clearance at the end of a season."

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Millennials have the funniest reactions to Gen Z's obsession with Labubus

"Zoomer Beanie Babies."

Image via Pop Mart/Wikipedia

Millennials discuss the Gen Z obsession with Labubus.

Labubus are taking over purses and bags everywhere lately. Labubus, fuzzy plush monsters (some that hang from a keychains, others that are collectible figurines) are currently a Gen Z fashion trend and pop culture obsession. But it's a trend that's not fully clicking with Millennials.

In a Reddit thread, member McTootyBooty shared with fellow Millennials, "I feel like it’s too late to ask wtf labubu is."

The earnest post about being out of the loop on Labubus resonated with many Millennials, who did their best to dissect their current popularity. Many compared Labubus to the ultimate '90s pop culture symbol: Beanie Babies. "Zoomer Beanie Babies," one wrote.

labubu, labubus, labubu gif, pop mart, pop mart labubu Popmart Labubu GIF by popmartglobal Giphy

"Zoomer Furbies," one commented, referring to the similarly-viral Furby toys that went viral in the late '90s. Another Millennial commented, "It's [an] ugly series of stuffed monsters that has been around for 10 years already but for some reason it has only turned into an obsession recently. I really don't get the hype myself."

Another quipped, "Dumb little fuzzy things that cost 80 dollars and probably $2 to produce. Just the new trend. They'll be at 5 Below in a year."

Some Millennials noted Labubus are more of a microtrend. "Nah, they’re a microtrend. Labubus will be over by this time next year. People are already starting to move on to other things. Beanie Babies were a fad for at least 5 years," another added. "If anything, Labubus are giving NFT lol."

According to NPR, Labubus were created and designed by artist Kasing Lung, who debuted them back in 2015. In 2019, Lung partnered with Chinese toy company POP MART to create the plush Labubus, but they didn't strike a note with pop culture until major pop stars like Dua Lipa, BLACKPINK's Lisa, and Rihanna recently started to sport them. Many are sold in "blind boxes," enhancing the surprise factor.

It's not just Millennials that are confused by the concept of Labubus and how they became so trendy. Older generations are also scratching their heads, with some comparing Labubus' popularity to another '90s doll. "Kinda more like a Gen Z Troll doll with the cute/ugly factor," they wrote.

Others alluded their likeness to another popular collectible. "It’s this year’s squishmallow. It cashes in on the cute / tee hee / insert mask here aesthetic that one chooses to give themselves when buying this to affirm that and their style etc. Oh look, an exclusive drop! Next months drop: same shape different color," they wrote.

labubu, labubus, labubu keychain, pink labubu, labubu trend Labubu Lil D GIF by Respective Giphy

Another explained, "Beanie babies...troll dolls...sports card...it's all cyclical. I don't know what's hard to believe about silly collectables."

Others explained their popularity as consumer genius. "Answer: they are fundamentally 'loot boxes' in physical form. They give you a sense of adrenaline rush, just like loot boxes in games or slot machines," another commented.

However, some defended their love for Labubus. "I won't tease anyone liking them then. I had 4 Furbies as a kid/young adult and it was harmless fun," one shared. Another added, "Idk I think they’re sort of cute. I’d never buy one for myself, but I kind of like when my coworkers show me theirs. They’re just little creepy monster things hanging off everybody’s purse."

One concluded: "I think they're cute, I love mine. it doesn't matter to me if they're overhyped or hated on, but for what it's worth I also have a collection of old tamagotchis that I love having/ using, so it's right up my alley for cute crap to carry around. no pressure to get one if you don't want one."

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Pizza Hut's quiet retro redesigns tap straight into Gen X and Millennial nostalgia

Take a trip right back into the '90s.

Image via\u00a0Ed! at English Wikipedia
Original Pizza Hut in Athens, Ohio.

Pizza Hut is a staple in American dining culture. Founded in 1958 by brothers Frank and Dan Carney in Wichita, Kansas, Pizza Hut holds a nostalgic place in the hearts (and stomachs) of Millennials and Gen Xers who grew up going there on Friday nights or after school in the 1990s.

In the Reddit forum r/Millennials, member kkkan2020 shared something amazing and nostalgic with their peers: "There's a Pizza Hut in North Carolina that is untouched by time; red cups for beverages, light fixtures, jukebox, table cloths, and even has the salad bar."

The post led to a flood of Millennials sharing their memories of Pizza Hut growing up, and the revelation that Pizza Hut has quietly been reintroducing its retro designs into restaurants across America since 2019. "It's a Pizza Hut Classic. It's a marketing move to get people to come back to Pizza Hut," one commented, referencing journalist Roland Pujol's list of Pizza Hut Classic locations that have opened across the country.



Many Millennials shared the same sentiment about modern Pizza Huts compared to the ones they grew up going to in the '90s. "I was literally just thinking about this over the weekend as I drove past the grey eyesore that sadly replaced our classic Pizza Hut. I want them to go back to what they were," one wrote. "The arcade is needed. The salad bar is needed. Booths are needed. It’s part of the experience. There’s no experience anymore, and that goes for all of the fast food restaurants. Now we just have cheap, plastic food. These new places are just stale."

Nostalgia about Pizza Hut is still strong and filled with sensory memories. "Absolutely miss the old school vibe with the stained glass lamps, the nubbly red plastic cups, the table cloths, and the salad bar and pizza buffet. I know I'm old, but the pizza just tasted better back then. It wasn't fancy dining, but it was always a treat to go there," someone shared. Another commented, "Thinking the same thing. Still remember the excitement as a kid of learning we were going to Pizza Hut for pizza! Those red glasses, the smell of pizza in the air, the faint arcade sounds from the corner, the red glasses filled with soda. Heaven, I tell you."

pizza hut, old pizza hut, vintage pizza hut, retro pizza hut, pizza hut gif Ringo Starr Advertising GIF Giphy

Pizza Hut's food and atmosphere back in the day offered an unmatched ambiance. "I used to go to Pizza Hut during off-peak hours by myself and would just eat from the buffet and read a magazine (no cell phones at the time) and just relax. For some reason, it felt peaceful there," noted one comment. Another shared, "Came here for this but also those lamps. In my Pizza Hut, there were different colors, and my brothers picked where to sit based on the Ninja Turtles' color."

Others appreciated the food itself. "All you can eat Lunch buffet," one wrote. Another reminisced, "The pizza WAS better back then, when they made fresh dough daily and their sauce wasn't loaded with sugar." Another nostalgia chaser added, "I keep thinking to myself, was it just my taste buds as a kid that made every pizza taste amazing, or did they really have a different recipe that was switched out sometime in the '90s? Especially the dine-ins.. I can remember a distinctly different taste which was amazing."

Pizza Hut, pizza hut classic, pizza hut retro, old pizza hut, vintage pizza hut Pizza Hut Classic.Image via Reddit/Otacon73

Many Xennials reminisced specifically about Pizza Hut's "Book It!" program, where they earned a free personal pan pizza for achieving reading goals. "Yasssss that just brought some pleasant scent memories too (pan pizza & the smell of library books)," one commented. Another shared, "It literally started me on the path to become a life-long reader." One other Xennial added, "Book It! still exists. And I just noticed they have a summer parent program so kids can still set and reach goals and get that free pizza!"

pizza, pizza hut, pizza hut book, sausage pizza, '90s pizza hut, book it, Pizza Hut's 'Book It' reading program.Image via Reddit/Remytron83

With Pizza Hut Classic restaurants bringing back the retro aesthetic, the memories keep coming. "I grew up working class in the '80s, my family only went to restaurants for kids' birthdays or other special occasions. We only ate out about 3-4 times a year. I always chose Pizza Hut when it was my turn, and it was an incredible treat. I can smell this photo, and it's pure nostalgic heaven," one commented.

"Personal pan pizza, the dessert pizzas, those red drinking glasses, a smoking section (lol for authenticity's sake), and that damn unique smell at the tables. Good times, good times," said another fan. Good times indeed.

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