Family

Serena Williams almost died after giving birth. Here's what she learned.

She was lucky. Many others aren't, but we can fix that.

In a new blog post, tennis superstar Serena Williams opened up about how she almost died after giving birth.

"I almost died after giving birth to my daughter, Olympia," she writes. "Yet I consider myself fortunate."

Williams explains that after giving birth, she had a pulmonary embolism, or blocked arteries in her lungs. This caused her to cough, violently, tearing open the newly-stitched C-section wound. Doctors discovered blood clots in her abdomen, but were able to treat her in time to save her life. It was the type of experience you wouldn't expect of a wealthy world-class athlete like Williams, but her experience speaks to just how common these sorts of complications can be — and just how lucky she is to have survived.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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