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Before she became a Broadway great, Audra McDonald survived a suicide attempt.

Content warning: discussion of suicidal thoughts and actions.

Audra McDonald is one of the greatest performers of our time. Full stop.

A venerated actress, spellbinding singer, and consummate performer, McDonald is a six-time Tony Award winner, the most of any individual, and the only person to earn the coveted trophy in all four acting categories. To say nothing of her television and film roles and her resistance-ready Twitter account, this is a woman with some serious talent.

But like many great performers, McDonald's path to success wasn't easy.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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