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Parents applaud mom's video telling her 7-year-old why he can't play 'addicting' Roblox anymore

It's an "open loop" with "no actual end."

roblox, screentime, video games, kids, parental controls, addictive games
via Roblox Newsroom and Canva

A boy playing Roblox.

Since its launch in 2006, Roblox has become a cultural phenomenon with 214 million monthly users and over 70 million daily active players. It's become a cornerstone of Gen Z and Gen Alpha childhoods. For the uninitiated, Roblox is an "imagination platform," where users can create their own games and play them with users around the world.

The game is incredibly popular, but it's not without its detractors. Some criticize the game for being open-ended, where, unlike Super Mario Bros., it can continue indefinitely, which gives it an addictive quality. Also, given the interactive component, it has been seen as a haven for political extremists and pedophiles.

Marla Branyan, a mother who goes by @Marla_Branyan on TikTok, is receiving a lot of applause from fellow parents for a video where she tells her seven-year-old son that he can’t play Roblox anymore and then explains it to him in a language he can understand. Since being uploaded, it has nearly eight million views.

@marla_branyan

I’ve gotten 2 emails in the last week about class action lawsuits against Roblox…. What I said here just scratches the surface. #roblox #nomoreroblox #parentsoftiktok #videogames

“So, number one, Roblox is made up of a bunch of different games, and there are people who create those games like players, and they don’t always have the best interests of little kids in mind,” she explained. “There’s some content on there that’s suggestive.”

She added that she doesn’t like that the games are open loop, so they never end. “Which means when you kind of complete something, there's no actual end to the game. It shoves you into the next level or the next portion of the game. So there's just like no end,” Branyan continued. ”It just keeps going and going and going. And that keeps you kind of addicted, and it keeps you wanting to play the game.”


Branyan’s video did a great job at modeling what a conversation with a seven-year-old about video games might look like for parents who want their child to have less screen time but aren't sure how they will react. It was also applauded by those who’ve said no to Roblox in their homes, too.

"As an adult, I play Roblox almost every day. And it is NOT a game for children anymore, unfortunately," one commenter wrote. "The Roblox parental controls don't really work, so we don't have that in our home anymore," said another.


Another big reason why parents should be concerned about their children playing Roblox is the number of sexual predators on the platform. In 2019, Roblox self-reported 675 cases of suspected child sexual exploitation to the National Center for Missing and Exploited Children. In 2020, that number grew to over 2,200 cases. By 2024, the number had multiplied 11-fold to 24,000.

According to Wired, hundreds of lawsuits are about to be filed with allegations that the platform facilitated sexual exploitation of children. “I would assume by the end of September there should be about 100 to hundreds of these [lawsuits] pending, and I would assume by this time next year you'll probably be looking at over 1,000 of these filed,” Matt Dolman from Dolman Law Group told Wired. “We alone already have about 300 of these cases.”

Roblox may be a big part of many childhoods these days, but parents like Branyan remind us that parents should still empower themselves to set boundaries. In her viral video, she proved it doesn’t have to be hard to show kids that some choices just aren’t safe.





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Naming twins is an art. Here are some twin names people say are the best they've ever heard.

With twins, all the regular pressures of having a baby are doubled, including choosing a name.

Photo credit: Canva

Are you in favor of rhyming twin names? Or is it too cutesy?

Having twins means double the fun, and double the pressure. It’s a fairly known rule to name twins in a way that honors their unique bond, but that can lead to overly cutesy pairings that feel more appropriate for nursery rhyme characters than actual people. Plus, it’s equally important for the names to acknowledge each twin’s individuality. Again, these are people—not a matching set of dolls. Finding the twin baby name balance is easier said than done, for sure.

Luckily, there are several ways to do this. Names can be linked by style, sound or meaning, according to the baby name website Nameberry. For example, two names that share a classic style would be Elizabeth and Edward, whereas Ione and Lionel share a similar rhythm. And Frederica and Milo seem to share nothing in common, but both mean “peaceful.”

Over on the /NameNerds subreddit, one person asked folks to share their favorite twin name pairings, and the answers did not disappoint.

One person wrote “Honestly, for me it’s hard to beat the Rugrats combo of Phillip and Lillian (Phil and Lil) 💕”

A few parents who gave their twin’s names that didn’t inherently rhyme until nicknames got involved:

"It's the perfect way! Christmas cards can be signed cutely with matching names, but when they act out you can still use their full name without getting tripped up.😂"

"The parents of a good friend of mine did this: her name is Allison and her sister is Callie. Their names don’t match on the surface, but they were Alli and Callie at home."

“Alice and Celia, because they’re anagrams! Sound super different but have a not-so-obvious implicit connection.”

This incited an avalanche of other anagram ideas: Aidan and Nadia, Lucas and Claus, Liam and Mila, Noel and Leon, Ira and Ria, Amy and May, Ira and Ari, Cole and Cleo…even Alice, Celia, and Lacie for triplets.

Others remembered name pairs that managed to sound lovely together without going into cutesy territory.

twin names, twins, babies, baby namesThese matching bunny ears though. Photo credit: Canva

“I know twin toddler boys named Charlie and Archie and they go so well together,” one person commented.

Another wrote, “Tamia and Aziza. I love how they follow the same sound pattern with the syllable endings (-uh, -ee, -uh) without being obnoxiously matchy matchy.”

Still another said, “Lucy and Logan, fraternal girl/boy twins. I think the names sound so nice together, and definitely have the same 'vibe' and even though they have the same first letter they aren't too matchy-matchy.”

Other honorable mentions included: Colton and Calista, Caitlin and Carson, Amaya and Ameera, Alora and Luella, River and Rosie, and Eleanor and Elias.

One person cast a vote for shared style names, saying, “If I had twins, I would honestly just pick two different names that I like separately. I tend to like classic names, so I’d probably pick Daniel and Benjamin for boys. For girls my two favorites right now are Valerie and Tessa. I think Val and Tess would be cute together!”

Overall though, it seems that most folks were fans of names that focused on shared meaning over shared sound. Even better if there’s a literary or movie reference thrown in there.

twin names, twins, babies, baby namesMany adult twins regret that their names are so closely linked together. Photo credit: Canva

“My mom works in insurance, so I asked her. She’s seen a lot of unique ones, but the only twins she remembers are Gwenivere [sic] and Lancelot... bonus points... little brother was Merlin,” one person recalled.

Another shared, “If I had twin girls, I would name them Ada and Hedy for Ada Lovelace and Hedy Lamarr, both very early computer/tech pioneers. Not that I’m that into tech, I just thought it was a brilliant combination.”

Other great ones: Susan and Sharon (think the original “Parent Trap”), Clementine and Cara (types of oranges), Esme and Etienne (French descent), Luna and Stella (moon and stars), Dawn and Eve, plus various plant pairings like Lily and Fern, Heather and Holly, and Juniper and Laurel.

Perhaps the cleverest name pairing goes to “Aubrey and Zoe,” since…wait for it… “they’re A to Z.”

It’s easy to see how naming twins really is a cool opportunity for parents to get creative and intentional with their baby naming. It might be a challenge, sure, but the potential reward is having the most iconic set of twins ever. Totally worth it!


This article originally appeared last year.

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Popular pet rescue advocate explains why she supports 'kill shelters' and it's eye-opening

She makes some excellent points.

Photo credit: Canva (left), Isabel Klee/TikTok used with permission (right)

Isabel Klee explains why "kill shelter" is a misnomer.

Isabel Klee has created a name for herself in the animal rescue world with daily videos documenting the heart wrenching and heartwarming transformations of the pets she rehabilitates. In early 2025, millions of people got sucked into the saga of Isabel's foster dog, Tiki, who came to Isabel completely traumatized and shut down. Under her care, Tiki slowly but surely learned to trust and began to thrive, and people loved seeing him become the brave, playful, loving, dog he was always meant to be.

Now Isabel has a message for her audience that might feel counterintuitive for animal lovers but is also something that can't be ignored. In a video captioned, "Just because you turn away from a problem doesn’t mean it doesn’t exist," Isabel surprisingly encourages people to "support your local 'kill shelter.'"

@simonsits

Just because you turn away from a problem doesn’t mean it doesn’t exist

She shares that a "no kill" rescue shelter that she has worked with before had posted something "extremely harmful." In a video against spay abort practices, the shelter said "overpopulation is a myth." Isabel describes "spay abort" as "the ethical procedure that a rescue organization does when they find a pregnant animal and choose to spay them…so that we aren't contributing to the already critical level of overpopulation happening in shelters around the country."

Isabel explained how overpopulation is very much not a myth and why she doesn't agree with the terms "kill" and "no kill" to describe shelters.

"I feel it creates an us vs. them narrative," she says. "I also think it's all about marketing, where the 'no kill' shelters are the heroes and the 'kill' shelters are absolutely horrible."

animal rescue, animal welfare, animal shelter, pet adoption, pet fostering 'Kill shelters' are really just open-intake shelters, which means they don't turn any animal away.Photo credit: Canva

"In reality," she continues, "kill shelters are open intake municipal shelters. This means they take in every single animal that comes to their door. They take in strays. They take in owner surrenders. They take in medical cases. They take behavioral cases. […] They are not able to say no, even when the dog has no place to go."

"No kill" shelters, she explains, are largely privately-owned shelters that are closed intake, meaning that they can pick and choose which animals they accept. They can turn animals away and control their population.

"Now, there's nothing wrong with that," Isabel says. "In fact, these privately-owned rescues and shelters are so important. But to villainize municipal shelters is just wrong. And for a 'no kill' shelter to say that overpopulation is a myth is frankly just insulting."

Isabel wants to be clear: "Just because you turn away from the problem doesn't mean it doesn't exist. It exists every single day, day in and day out."

animal shelter, cats, animal rescue, pet adoption, foster pets Animal shelters can easily become overpopulated.Photo credit: Canva

"I truly believe that the state of animal rescue is at a tipping point," she says. "And pitting people against each other who are all on the same side is not helpful. Shelters need rescues, rescues need shelters, everyone needs fosters, and the world needs proper, science-backed education."

People who have worked at both kinds of shelters are sharing their own experiences that corroborate what Isabel is saying:

"I’m a shelter director in the deep South & I can assure you we all dream of never having to euthanize but overpopulation is not a myth. We’re drowning."

"THIS THIS THIS TIMES A ZILLION. We are technically a 'no kill' shelter but all that means is that when we are full, we don't take more on...and guess where those animals have to go? If you care about the animals, support whichever shelter is local to you. We all need help."

"I started a nonprofit to support our local open intake, high volume shelter in Texas. The amount of hate that we get is wild when the shelter is really just dealing with a larger community problem."

stray dogs, animal shelter, animal rescue, pet adoption, foster dogs Stray animal overpopulation is a big problem in places all over the U.S.Photo credit: Canva

"As a former shelter worker, there is no such thing as a 'no kill' shelter anyways. only 'low kill' just because they don’t euthanize of space doesn’t mean they don’t euthanize."

"Spay aborts are one of the hardest decisions any rescue or shelter has to make. I’m on the board at our local animal rescue and we have previously done spay aborts and it’s always very hard for us."

"Thank you! I’ve worked at both and it’s exactly that. We had to take in every animal no matter what at the “kill” shelter whereas “no-kill” or rescues, we could just say no we’re full. And neither place takes euthanasia or saying no lightly. We want to help every animal but are given only bad choices because YES, WE ARE IN AN OVERPOPULATION CRISIS."

animal rescue, animal shelters, no kill shelter, pet adoption, foster pets Both "kill" and "no kill" shelters need support.Photo credit: Canva

"I got my beautiful baby from a kill shelter! They were about to euthanize him because of the insane amount of animals being brought in after Helene. The workers were so relieved when I got him, some even crying. They don’t want to euthanize."

The reality is that no one who cares about animals wants to euthanize them, but municipal shelters that don't turn away any animals have limits to their capacity. What's to be done when the limit is breached? What alternatives are there? Do those animals get tossed out onto the street to suffer, potentially becoming a danger to other animals and people? Is that really preferable to humane euthanasia of those unlikely to be adopted due to illness or behavioral problems when a shelter is already overpopulated and there aren't enough people to take them in? And how do we prevent overpopulation in the first place? These questions aren't easy, and people working in those shelters are the ones in the thick of it trying to figure out the best answers. Vilifying those folks is most certainly not the solution.

animal rescue, foster dog, pet adoption, animal shelter, animal welfare Animal rescues try to home as many animals as they can, but demand is greater than supply in many places.Photo credit: Canva

In addition to population control through spay and neuter efforts, what is really needed are more people to foster and adopt. If you are interested and able to care for an animal either temporarily or long-term, contact your local animal shelter or rescue. The more responsible humans we have to care for the animals in need of a home, the less we'll have to debate the terminology we use for overcrowded shelters and worry about the methods used to manage a currently unmanageable problem.

You can follow Isabel Klee on TikTok (@simonsits).

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Passenger on 274-day cruise is surprised to learn the one word you can't say on the ship

"It's like saying 'Macbeth' in a theater."

via Mattew Barra/Pexels
There's one word you can't say on a cruise ship.

There are some things you just don't say. You don't yell out "bomb!" on an airplane, make jokes about carrying weapons while going through security, or, as Michael Scott from The Office knows, loudly proclaim that a boat you're currently on is sinking.

Those are all pretty obvious examples, but sometimes etiquette and decorum are a little more subtle. If you're not experienced in the ways of the venue you're in, you might not know all the unspoken rules. And you might find out the hard way. Cruise ships, for example, have their own very specific set of rules and regulations that guests should abide by.

On December 10, 2023, Royal Caribbean’s Serenade of the Seas set sail on the Ultimate World Cruise—a 274-day global trek that visits 11 world wonders and over 60 countries.


cruise, 9-month cruise, Marc Sebastian, cruise life, vacation, titanic, unspoken rules, etiquette, cruise etiquette, royal caribbean 9 months is a very long time to be aboard a boat, even a giant cruise ship. Photo by Peter Hansen on Unsplash

This incredible trip covered the Americas, Asia Pacific, Middle East, Mediterranean and Europe with a ticket price that ranges from $53,999 to $117,599 per passenger.

With such a unique and incredible offering, it's understandable that Royal Caribbean wanted to invite plenty of influencers to help them get the word out.

Aboard the Serenade to the Seas was popular TikToker Marc Sebastian, who documented his experience throughout the journey. In one video with over 4.3 million views, he revealed what he’s learned over his first few weeks aboard the ship; the biggest was the one word you’re not allowed to say.

"So here's [what] I've learned about cruising since I've spent 18 nights on this floating retirement home with a Cheesecake Factory attached. First, number one, you're not supposed to talk about the Titanic," he says in the clip.

Titanic! It's the ultimate taboo when you're on a giant ship traversing the ocean. Even after all these years, it's still too soon to make even lighthearted comparisons or jokes.

@marcsebastianf

someone get whoopi on the line girl i have some goss for her #ultimateworldcruise #worldcruise #serenadeoftheseas #cruisetok #cruise #9monthcruise #titanic

“Who knew that? I didn’t,” Sebastian said. “I brought it up to an entire room of people having lunch that our ship is only 100 feet longer than the Titanic — when I tell you that utensils dropped. Waiters gasped. It’s dead silent.”

Sebastian was flabbergasted. "It wasn't in the... handbook," he joked. "Not that I read the handbook, clearly."

After the unexpected reaction, his cruise friend told him, “You’re not allowed to talk about the Titanic.” It makes sense.

Who wants to be reminded of the tragedy that killed around 1,500 people while sinking one of the most impressive engineering feats of the era? More experienced cruisers chimed in that they were familiar with the unique piece of etiquette.

cruise, 9-month cruise, Marc Sebastian, cruise life, vacation, titanic, unspoken rules, etiquette, cruise etiquette, royal caribbean Pro tip: Don't ask the band on board to play "My Heart Will Go On" by Celine Dion Giphy

"When I went on a cruise, my mom told me saying Titanic was equivalent to screaming ‘bomb’ at an airport," Mikayla wrote in the comments.

"It’s like saying Macbeth in a theatre, it’s an unspoken rule" another commenter added.

"I’m sorry you’re telling me you had a Harry Potter like experience saying Voldemort at Hogwarts but it was the titanic on a modern day cruise I’m cryingggg" joked another.

Later in the video covering little known cruise facts, Sebastian admits he was surprised to learn that cruise ships have godmothers and that the pools are filled with seawater.

In an update from June of 2024, Sebastian explains that he only stayed on the cruise for 18 nights. He was not booked to stay throughout the entire voyage, and for him, that was a relief.

He initially jokes that he was kicked off the boat for saving a penguin that had jumped aboard. But in the end, he admits he was more than happy to deboard early.

"I walked off that ship not a happy man," he said, saying the ship was overstimulating and stressful. In another video, he films as the ship navigates the Drake Passage, one of the most notoriously dangerous and choppy stretches of water in the world. It looks stressful indeed, to say the least.

Cruising isn't for everyone, let alone for 274 days straight! But now Sebastian knows the golden rule for his next cruise.

This story originally appeared last year. It has been updated.

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People who eat cheap and healthy share their favorite $5 meals that taste 'expensive'

"Quick, inexpensive and oh-so-tasty."

Image via Canva/golubovy

People share cheap and healthy meals under $5 that they love to eat.

If you're trying to save money on food and groceries, you should know that eating healthy doesn't have to be expensive. Making delicious meals under $5 is possible with the right ingredients and savvy grocery shopping.

People are opening up about the cheap and healthy meals they whip up for $5 or less that taste 'expensive.' Home chefs shared their favorite budget meals that boast loads of nutrition and class.

Looking to save money on food but not skimp on taste or health benefits? Try cooking one of these 20 cheap and healthy meals for $5 or less.

- YouTube www.youtube.com

"Peanut sauce noodles with frozen edamame, green onion, and chili oil!" - cmccagg

"Haluski - buttery egg noodles, cabbage, and onions. Add kielbasa if you get it on sale." - Troubled_Red

"Korean tuna pancakes. Some flour, one egg, a can of tuna, some soy sauce, salt and pepper, and a little of whatever else you want to put in there. Green onion, kimchi, shredded cabbage, whatever. Oil a pan and fry til crispy, dipping sauce is pretty much soy sauce and rice wine vinegar. Doesn't taste like tuna or egg. Leftover sushi rice with a little sesame oil, lots of green onion, topped with fried egg. A little gochugaru or chili crisp. Quesadilla. Whatever protein you have chopped up, and put in a tortilla with some cheese and cooked til brown. Salsa, pico, or hot sauce." - SubstantialPressure3

"Seasoned black bean, cheese, corn, tomatoes, jalapeño enchiladas." - Dijon2017

"Use lentils to bulk up ground beef. You can make meatballs (bonus that it's a good source of protein and fiber) roast some tomatoes and bell peppers then blend them into a sauce, serve with pasta." - reddituser975246

"Get a rotisserie chicken and potatoes. Make the potatoes however you like em. Make a gravy using 2tbsp butter + 2tbsp flour in a sauce pan to make a roux (watch Jacques Pepin if you want to learn how to make a roux white sauce. It's super simple and will change your cooking forever). You can then add a bouillon cube of whatever and either 1 cup water or milk or a combination. Bring to a boil until it thickens and now you have meat, potatoes, and Gravy for less than $1.50 per serving (assuming it takes you about 4 meals to eat through the rotisserie chicken thar you bought for about $5)." - greatexpectations23

- YouTube www.youtube.com

"What my kids call 'dad noodles,' which is a diced onion sautéed in butter in a large saucepan until softened, then add 1-2 crushed up chicken bouillon cubes, pinch of dried parsley and a big squeeze of lemon juice, whatever pasta you have on hand, barely cover with water and bring to a boil, cook pasta to al dente stirring frequently to continually emulsify the sauce in the butter/onion/bouillon mixture and to ensure you evenly cook pasta. By the time the pasta is cooked the water will have reduced and emulsified to a thin, glossy sauce that thickens when you plate it. Takes 15 min depending on the strength of your burner and cook time of your pasta, but super delicious and cheap. Add protein if you’ve got it, pretty much anything will work." - ODBCP

"Shakshouka, but just using whatever veggies and protein you have on hand. The tomato sauce, the peppers, and the spices are a must though." - heyitsvonage

"Baked potatoes with whatever you want! I’m partial to frying up onion, bell pepper, garlic, with spices. If you do the potatoes at 425, put some broccoli in the oven when there’s about 15 minutes left. Bacon cheese can be expensive, but sour cream is fairly cheap and you can add a bit of ground meat into the veggie satay." - Alarocky1991

- YouTube www.youtube.com

"These black bean quesadillas have been a staple in our household for years. The recipe makes 10 servings, and they're pretty filling." - taniamorse85

"Yakisoba noodles or beans/rice with a bag of frozen veggies and add whatever meat/fish/tofu." - Slight_Second1963

"White clam sauce served over pasta you have on hand. 6oz can of chopped clams, 1/4 cup olive oil, 5-6-7 generous shakes of garlic powder. You can fancify it up with wine, etc., but no need, IMHO. It is quick, inexpensive and oh so tasty." - sokosis

"Homemade pasta, gnocchi, and spaetzle. There's a learning curve and you do pay with your time, but they are delicious at a cheap price." - wharleeprof

- YouTube www.youtube.com

"Frozen fish or fish on sale can be a real MVP at the grocery store for adding variety to your diet and eating healthy. Keeping in mind that you’re buying once and spreading it over 4 meals, tilapia with a tomato and bell pepper relish. 1 lb frozen tilapia fillets (tends to cost ~$5 where I am and will have about 5 fillets in the bag), 1 lb frozen bell pepper strips ($3.5), 2 lb diced tomatoes (fresh is best, romas tend to be a good balance between cost and taste, ~$2/lb). 4 fillets pan-fried with salt and pepper. The tomatoes and bell peppers diced, seasoned with salt, pepper, oregano and garlic, and baked at 425’ for 20 minutes (stir once during). Serve over rice. Total cost per serving is at most $4." - Inky_Madness

"Spaghetti Squash Lasagna - again, buy once but eat a lot. 2 spaghetti squash, cut open and roasted with some salt. Scrape insides, toss with some butter and Italian seasoning. Layer half in casserole dish with half a jar of spaghetti sauce and half a bag of shredded Italian cheese blend (you only need one bag, 8 oz total for this recipe), then layer rest of spaghetti squash and top with rest of sauce and cheese. Bake for 1 hour or until bubbly. This reliably gets me 8 generous servings and it’s $2.50 or less per serving." - Inky_Madness

"Rumbledethumps. Basically layers of mashed potatoes, grated cheddar cheese, and cabbage. Sort of a Scottish lasagna. Cook each layer separately and season each how you like then layer it all together and bake at 350 degrees for 30 minutes or so. We figured it out at $2.50 per serving. Tip: grate your own cheese, it melts much better." - Tazz2212

- YouTube www.youtube.com

"I can get a 4 pack of small boneless pork cutlets for $2.50 at my local grocery store. I take those, dry brine them overnight, then coat them in honey, a little olive oil, paprika, pepper, and garlic powder. I air fry them at 425 for 12 ish minutes and pair them with whatever vegetables are reasonably priced that day. Usually green beans or asparagus. You could also just get a mixed bag of frozen vegetables and pop them in the air fryer or oven and season with salt and pepper." - iNeedScissorsSixty7

"Japanese cream stew. " cat_at_the_keyboard

"Toasted sourdough, goat cheese, a poached egg, and everything bagel seasoning. The runny yolk is like a sauce with the creamy goat cheese." findingcoldsassy

"One of my favorites (that we make weekly) is air fried or baked tofu with a sauce, rice, and cucumbers. Serve with soy sauce and if you have it, avocados and crispy onion or sesame seeds. It takes like a poke bowl!" Curlygirl_bookworm

"Pinto beans cooked with a ham hock, corn bread with butter and honey. I don’t know if it tastes expensive, but it’s yummy." - EdithKeeler1986

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Realtor's raw, emotional take on why nobody can afford a house is beautifully devastating

"Corporations should not be allowed to buy single family dwellings."

@zacharyloft/TikTok

Realtor Zachary Loft discusses why it's impossible for young people to afford a home right now.

We’ve heard plenty of people lament the fading American Dream of being able to buy a home. But hearing that lamentation from the very people who sell that dream…it hits a bit different.

Delaware-based realtor and realty coach Zachary Loft (@zacharyloft) has had a very successful, very profitable career. In a recent TikTok video, he shared that he’s been able to make upwards of $400,000 in one year, essentially erasing any worries about money.

But over the past six or so years, Loft said that, along with his success, he had a “VIP front row seat to watching the American Dream get sifted away from the working class,” causing him to become disillusioned and fill with despair.

@zacharyloft Long one. Save for later. Rant #housing ♬ original sound - Delaware Realtor Zach

Getting passionate, Loft recalled how he once encouraged and educated people on making that potentially life-changing investment of a first-time home. However, in his own research, what he continued to find were legislative measures to “undo” the average person’s ability to attain this goal.

He cited the removal of 1933’s The Glass-Steagall Act, which prohibited commercial banks to merge with investment banks and insurance companies, as well as the “shifting tax brackets” brought on by the Reagan administration, the “skyrocketing” rise of private equity and “Wallstreet landlords.”

- YouTube www.youtube.com

“I look at the infestation of institutional investors buying up and banking on asset inflation that is housing, that is shelter, keeping normal everyday people out of having a roof in exchange for billionaires having bigger accounts,” he said, blaming their “egos” and a “lust for power.”

This greed, Loft argues, lines affluent pockets all while "draining" the income opportunities for the working, middle class. All of these revelations made him “not want to sell homes anymore” by 2022.

“I think I speak for a lot of people in their mid-20s right now that feel like ‘what if I do the work and the opportunity's just not there?” Loft said quietly.

Now, even more than selling homes, he wants “change.” And this call to action stuck a chord with many, many viewers.

“We’re so close to massive class consciousness. Keep pressing,” one person urged.

Another said, “Keep getting angry and loud at the systems. We gotta change it.”

“Dude, you have me in tears here” commented a third. “Your soul level conviction, altruism, and empathy touched me. You really, truly care. You are an incredible person. Please keep this up.”

Yet another hailed Loft's words as "slam poetry," saying it was "beautiful, even if every awful, devastating part is true."

While there is certainly truth to Loft’s findings, an article from journalist Derek Thompson suggests the well known housing crisis has less to do with private equity firms and more about the lack of new single family developments due to over-regulation and restrictive zoning laws that aren't set up to meet increasing populations.

To that end, several states are trying to make single family housing development easier. California’s governor Gavin Newsom recently signed into a law some groundbreaking reforms to boost housing production and infrastructure statewide and improve affordability. Similarly, cities like Minneapolis, Arlington, and Gainesville have also reformed and/or eliminated their single-family zoning laws.

There has also been an uptick in Real Estate Investment Trusts (REITs) that focus on investing in, developing, and managing properties that are specifically designed to serve low- and middle-income families. As explained by Sortis Capital, these REITs partner with governments, nonprofits, and private developers to provide housing at below-market rents, filling a gap that traditional market-rate housing developers cannot. Heavy hitters include Community Development Trust (CDT), Housing Partnership Equity Trust (HPET), and Reven Housing REIT.

- YouTube www.youtube.com

That’s not to say this isn’t still a very real and prevalent issue, nor that we will make much headway without addressing the overarching wealth and power imbalance in our country (i.e., billionaires). But, as many pointed out, true change happens when we speak up, together.

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