Librarians are sharing the most unhinged promotional videos and people can't get enough
Unexpectedly dark, but hilarious.

Librarians are far funnier than people might guess.
Is there any greater proof of humanity’s amazingness than public libraries? No, there isn’t. Creating spaces where people can find and borrow books for free, not to mention all the other offerings libraries have these days? Epically amazing. Well done, humans.
Of course, such awesome places naturally have fabulous people working at them. Librarians might have a reputation for being serious and no nonsense, but just as you can’t judge a book by its cover, you can’t judge a person by their job title. Sure, there may be some stuffy, stodgy librarians out there, but if you spend any amount of time with librarians, you’ll see some things that might surprise you.
Case in point: The librarians at New Berlin Public Library in Wisconsin, who created and shared a hilariously unhinged promotional video that has been viewed by millions. It was so unexpectedly dark, but in the most delightful way, and it had people howling.
The promo begins with two older women, one standing with her arms outstretched, ready to catch the other woman in a trust fall. But at the last second, the woman in the back steps to the side as the woman in front falls backwards, and as the camera follows the would-be catcher, we hear a thud off screen.
“You can’t trust everybody,” the woman says to the camera, “but you can trust the New Berlin Public Library to give you access—for free—to hundreds of books, great programming, and resources."
Then the camera pans back to the other woman sprawled on the ground while another librarian looks on in horror. And people are rolling.
"I am hollering!!😂😂😂😂 I’m coming there to get a book right now," wrote one commenter.
"I live in New Berlin and have never been to the library here, and this is my introduction to it 😂," wrote another. "I'll be stopping by for sure!"
"“Whoever is running this account needs a raise 😂😂😂," wrote another.
Seriously effective marketing, eh? But New Berlin isn’t the only library to post a cheeky promo video. It appears to be a trend, and we are here for it. Check out the North Little Rock Library's video about people "literally knocking down" their door to get a library card.
As one person wrote in a comment, "This is the second SAVAGE library ad I’ve seen in the last 5 minutes here…I hope this is a trend specific to libraries."
Another agreed: "Algorithm, give me all the unhinged library content."
New Little Rock Libraries is on a roll with their "unhinged" content. Here's another that people are delighting in:
This kind of silliness from public libraries is exactly what some of us need to be hit with, especially if we tend to doomscroll. The fact that these are just local folks having fun in their jobs trying to get people to do the most wholesome thing in the world—frequent the public library—is so heartwarming. Will more libraries get in on the cheeky action? Let's hope so.
After all, how often do you get to see a librarian violently swipe a water bottle out of someone's hand, like they did at the Marysville Public Library?
Here's to librarians, literacy, books, humor, and the overall awesomeness of humanity. If we ever forget what makes us great, we can all just head to our local public library and get a wonderful reminder.