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How I found my life's passion by asking myself these ridiculous questions.

'What's your favorite flavor of shit sandwich, and does it come with an olive?'

One day, when my brother was 18, he waltzed into the living room and proudly announced to my mother and me that one day he was going to be a senator.

My mom probably gave him the “That’s nice, dear,” treatment while I’m sure I was distracted by a bowl of Cheerios or something.

Photo via iStock.


But for 15 years, this purpose informed all my brother’s life decisions: what he studied in school, where he chose to live, who he connected with, and even what he did with many of his vacations and weekends.

And, now, after almost half a lifetime of work , he’s the chairman of a major political party in his city and the youngest judge in the state. In the next few years, he hopes to run for office for the first time.

Don’t get me wrong. My brother is a freak. This basically never happens.

Most of us have no clue what we want to do with our lives. Even after we finish school. Even after we get a job. Even after we’re making money. Between ages 18 and 25, I changed career aspirations more often than I changed my underwear. And even after I had a business, it wasn’t until I was 28 that I clearly defined what I wanted for my life.

Chances are you’re more like me and have no clue what you want to do. It’s a struggle almost every adult goes through: “What do I want to do with my life?” “What am I passionate about?” “What do I not suck at?” I often receive emails from people in their 40s and 50s who still have no clue what they want to do with themselves.

Part of the problem is the concept of “life purpose” itself. The idea that we were each born for some higher purpose and it’s now our cosmic mission to find it. This is the same kind of shaky logic used to justify things like spirit crystals or that your lucky number is 34 (but only on Tuesdays or during full moons).

Here’s the truth: We exist on this Earth for some undetermined period of time. During that time, we do things. Some of these things are important. Some of them are unimportant. And those important things give our lives meaning and happiness. The unimportant ones basically just kill time.

When people say, “What should I do with my life?” or “What is my life purpose?” what they’re actually asking is: “What can I do with my time that is important?”

This is an infinitely better question to ask. It’s far more manageable and it doesn’t have all the ridiculous baggage the “life purpose” question has. There’s no reason for you to be contemplating the cosmic significance of your life while sitting on your couch eating Doritos. Rather, you should be getting off your ass and discovering what feels important to you.

One of the most common email questions I get is people asking me what they should do with their lives, what their “life purpose” is. This is an impossible question for me to answer. After all, for all I know this person is really into knitting sweaters for kittens or filming gay bondage porn in their basement. I have no clue. Who am I to say what’s right or what’s important to them?

Photo via iStock.

After some research, I put together a series of questions to help people figure out for themselves what is important to them and what can add more meaning to their lives.

These questions are by no means exhaustive or definitive. In fact, they’re a little bit ridiculous. But I made them that way because discovering purpose in our lives should be something that’s fun and interesting, not a chore.

1. What's your favorite flavor of shit sandwich, and does it come with an olive?

Ah, yes. The all-important question. What flavor of shit sandwich would you like to eat? Because here’s the sticky little truth about life that they don’t tell you at high school pep rallies: Everything sucks, some of the time.

Now, that probably sounds incredibly pessimistic of me. And you may be thinking, “Hey, Mr. Manson, turn that frown upside-down.”

But I actually think this is a liberating idea.

Everything involves sacrifice. Everything includes some sort of cost. Nothing is pleasurable or uplifting all the time. So the question becomes: What struggle or sacrifice are you willing to tolerate? Ultimately, what determines our ability to stick with something we care about is our ability to handle the rough patches and ride out the inevitable rotten days.

If you want to be a brilliant tech entrepreneur but you can’t handle failure, then you’re not going to make it far. If you want to be a professional artist but you aren’t willing to see your work rejected hundreds — if not thousands — of times, then you’re done before you start. If you want to be a hotshot court lawyer but can’t stand the 80-hour work weeks, then I’ve got bad news for you.

What unpleasant experiences are you able to handle? Are you able to stay up all night coding? Are you able to have people laugh you off the stage over and over again until you get it right? Are you able to put off starting a family for 10 years?

What shit sandwich do you want to eat? Because we all get served one eventually. Might as well pick one with an olive.

2. What is true about you today that would make your 8-year-old self cry?

When I was a child, I used to write stories. I used to sit in my room for hours by myself writing away about aliens, superheroes, great warriors, my friends and family. Not because I wanted anyone to read it. Not because I wanted to impress my parents or teachers. But for the sheer joy of it.

And then, for some reason, I stopped. And I don’t remember why.

We all have a tendency to lose touch with what we loved as a child. Something about the social pressures of adolescence and professional pressures of young adulthood squeezes the passion out of us. We’re taught that the only reason to do something is if we’re rewarded for it in some way.

It wasn’t until I was in my mid-20s that I rediscovered how much I loved writing. And it wasn’t until I started my business that I remembered how much I enjoyed building websites — something I did in my early teens just for fun.

The funny thing, though, is that if my 8-year-old self had asked my 20-year-old self, “Why don’t you write anymore?” and I replied, “Because I’m not good at it” or “Because nobody would read what I write” or “Because you can’t make money doing that,” not only would I have been completely wrong, but that 8-year-old version of myself would have probably started crying.

3. What makes you forget to eat and poop?

We’ve all had that experience where we get so wrapped up in something that minutes turn into hours and hours turn into “Holy crap, I forgot to have dinner.”

Supposedly, in his prime, Isaac Newton’s mother had to regularly come in and remind him to eat because he would go entire days so absorbed in his work that he would forget.

I used to be like that with video games. This probably wasn’t a good thing. In fact, it was kind of a problem for many years. I would sit and play video games instead of doing more important things, like studying for an exam, showering regularly, or speaking to other humans face-to-face.

It wasn’t until I gave up the games that I realized my passion wasn’t for the games themselves (although I do love them): My passion is for improvement, being good at something and then trying to get better. The games themselves — the graphics, the stories — were cool, but I can easily live without them. It’s the competition — with others, but especially with myself — that I thrive on.

And when I applied that obsessiveness for improvement and self-competition to an internet business and to my writing, well, things took off in a big way.

Maybe for you, it’s something else. Maybe it’s organizing things efficiently or getting lost in a fantasy world or teaching somebody something or solving technical problems. Whatever it is, don’t just look at the activities that keep you up all night, but look at the cognitive principles behind those activities that enthrall you. Because they can easily be applied elsewhere.

4. How can you better embarrass yourself?

Before you are able to be good at something and do something important, you must first suck at something and have no clue what you’re doing. That’s pretty obvious. And in order to suck at something and have no clue what you’re doing, you must embarrass yourself in some shape or form, often repeatedly. And most people try to avoid embarrassing themselves — namely, because it sucks.

Ergo, due to the transitive property of awesomeness, if you avoid anything that could potentially embarrass you, then you will never end up doing something that feels important.

Yes, it seems that, once again, it all comes back to vulnerability.

Right now, there’s something you want to do, something you think about doing, something you fantasize about doing, yet you don’t do it. You have your reasons, no doubt. And you repeat these reasons to yourself ad infinitum.

But what are those reasons? Because I can tell you right now that if those reasons are based on what others would think, then you’re screwing yourself over big time.

If your reasons are something like, “I can’t start a business because spending time with my kids is more important to me,” or “Playing Starcraft all day would probably interfere with my music, and music is more important to me,” then, OK. Sounds good.

But if your reasons are, “My parents would hate it,” or “My friends would make fun of me,” or “If I failed, I’d look like an idiot,” then chances are, you’re actually avoiding something you truly care about — because caring about that thing is what scares the shit out of you, not what mom thinks or what Timmy next-door says.

Living a life avoiding embarrassment is akin to living a life with your head in the sand. Photo via iStock.

Great things are, by their very nature, unique and unconventional. Therefore, to achieve them, we must go against the herd mentality. And to do that is scary.

Embrace embarrassment. Feeling foolish is part of the path to achieving something important, something meaningful. The more a major life decision scares you, chances are the more you need to be doing it.

5. How are you going to save the world?

In case you haven’t seen the news lately, the world has a few problems. And by “a few problems,” what I really mean is, “everything is fucked and we’re all going to die.”

I’ve harped on this before (and the research also bears it out), but to live a happy and healthy life, we must hold on to values that are greater than our own pleasure or satisfaction.

So pick a problem and start saving the world. There are plenty to choose from. Our screwed-up education systems, economic development, domestic violence, mental health care, governmental corruption. Hell, I just saw an article this morning on sex trafficking in the U.S. and it got me all riled up and wishing I could do something. It also ruined my breakfast.

Find a problem you care about and start solving it. Obviously, you’re not going to fix the world’s problems by yourself, but you can contribute and make a difference. And that feeling of making a difference is ultimately what’s most important for your own happiness and fulfillment.

Now, I know what you’re thinking. “Gee, I read all this horrible stuff and I get all pissed off too, but that doesn’t translate to action, much less a new career path.”

Glad you asked …

6. If you absolutely had to leave the house all day, every day, where would you want to go and what would you do?

For many of us, the enemy is just old-fashioned complacency. We get into our routines. We distract ourselves. The couch is comfortable. The Doritos are cheesy.

And nothing new happens.

This is a problem.

What most people don’t understand is that passion is the result of action, not the cause of it.

Discovering what you’re passionate about in life and what matters to you is a full contact sport, a trial and error process. None of us knows exactly how we feel about an activity until we actually do the activity.

Ask yourself, if someone forced you to leave your house every day for everything except for sleep, how would you choose to occupy yourself? And no, you can’t just go sit in a coffee shop and browse Facebook. You probably already do that.

Let’s pretend there are no useless websites, no video games, no TV. You have to be outside of the house all day every day until it’s time to go to bed — where would you go and what would you do?

Sign up for a dance class? Join a book club? Get another degree? Invent a new form of irrigation system that can save the thousands of children’s lives in rural Africa? Learn to hang glide?

What would you do with all that time?

If it strikes your fancy, write down a few answers and then, you know, go out and actually do them. Bonus points if it involves embarrassing yourself.

7. If you knew you were going to die one year from today, what would you do and how would you want to be remembered?

Most of us don’t like thinking about death. It freaks us out. But thinking about our own death surprisingly has a lot of practical advantages. One of those advantages is that it forces us to zero in on what’s actually important in our lives and what’s just frivolous and distracting.

When I was in college, I used to walk around and ask people, “If you had a year to live, what would you do?”

As you can imagine, I was a huge hit at parties. A lot of people gave vague and boring answers. A few drinks were nearly spit on me. But it did cause people to really think about their lives in a different way and re-evaluate what their priorities were.

This man’s headstone will read: “Here lies Greg. He watched every episode of ’24.' Twice.” Photo via iStock.

What is your legacy going to be? What are the stories people are going to tell when you’re gone? What is your obituary going to say? Is there anything to say at all? If not, what would you like it to say? How can you start working toward that today?

And, again, if you fantasize about your obituary saying a bunch of badass shit that impresses a bunch of random other people, then you’re failing here.

When people feel like they have no sense of direction, no purpose in their life, it’s often because they don’t know what’s important to them or what their values are.

And when you don’t know what your values are, then you’re essentially taking on other people’s values and living other people’s priorities instead of your own. This is a one-way ticket to unhealthy relationships and eventual misery.

Discovering one’s “purpose” in life essentially boils down to finding those one or two things that are bigger than yourself and bigger than those around you.

And to find them you must get off your couch and act — and take the time to think beyond yourself, to think greater than yourself, and, paradoxically, to imagine a world without yourself.

A waiter talking with his hands.

One of the great things about America is that we have a relatively young culture, so many of the foods that we eat were brought over from other countries. That makes America a great place to try out all the different types of food from around the world.

However, we also like to put our own stamp on staples from around the globe that give the American version its own unique flair. Some foods that we claim originated overseas were actually first made right here in the U.S. of A. For example, chimichangas, which can be found in many Mexican restaurants, actually originated in the state of Arizona. Crab Rangoon, a popular “Chinese” dish, was actually invented in San Francisco, and spaghetti and meatballs were never a thing in Italy.

TikTok creator Gabby Donahue posted a video that’s the perfect example of how some ethnic foods get remixed once they become popular in the States. In a video with over 7 million views, her father shows a waiter in Italy a photo of chicken parmesan from Olive Garden so he can order it at the restaurant. The waiter's reaction is an excellent example of someone trying to be polite while he cannot believe what he is seeing.

“My Boston Irish father trying to order a Google image of the Olive Garden chicken parm in Italy,” Donahue wrote in the text overlay.

@gabbydonahuee

@Olive Garden ‘s biggest fan 😭😭😭😭 #italy #cultureshock #chickenparm #olivegarden


When the father showed the picture to the waiter, he seemed a bit confused about the image. “Only in the States,” he said. “It doesn’t exist in Italy.” The father couldn’t believe what he was hearing: “It doesn’t exist in Italy?”

“I don’t know what it is…on the pasta?” the waiter said, trying to make sense of the chicken breast smothered in cheese and sauce. The waiter gave his final verdict while holding his chin: “No. That’s horrible.”

“Horrible? Wow. Look at that. That doesn’t,” the father laughed. “That looks good… but,” the waiter shrugged off the father. “It does look good,” the father continued. “It tastes good. I’ll tell you what, I’m gonna mail you some. I’ll send it to you.”

“Okay? Olive Garden chicken, I’m gonna search,” the waiter said, walking away from the table.


The commenters had a field day analyzing the waiter’s body language. “‘No, that looks good’ while looking completely disgusted was the most Italian reaction ever,” one commenter wrote. “Bro remembered halfway through his disgust that he’s at work,” another added.

It’s not crazy that an American would think that chicken parmesan is an Italian dish; after all, it’s served in most Italian-American restaurants. However, according to Paesana, it was created in America by the Italian diaspora.

“In the Old World, that’s Italy prior to the Italian diaspora—the large-scale emigration of Italians from Italy to America—proteins like chicken were not widely available," according to an article on the site. "As such, the prototypical chicken parmigiana was actually made with breaded, fried slices of eggplant in place of chicken for a dish called melanzane alla Parmigiana."


Even though chicken parmesan didn’t originate in the old country, Pasquale Sciarappa, a popular Italian-born food influencer living in America, has no problem cooking the dish.

"'That’s not Italian!’ I hear this every time I share a dish like Chicken Parmigiana. And you know what? They’re right — it’s not something you’d traditionally find in Italy. But you know what else is true? It’s Italian-American. It was born in immigrant kitchens — from people who left Italy, landed in the U.S., and made do with what they had. They took inspiration from dishes like melanzane alla parmigiana and recreated comfort from memory using what was available,” he wrote.

It’s understandable that an American could go to Italy without knowing that something he’d had in Italian restaurants wasn’t actually from Italy. It’s understandable for an Italian server to balk at a photo of a dish served in an American restaurant that you’d find in a shopping mall.

But we should all agree that one of the wonderful things about American culture is that it's an amalgamation of different cultures stirred around in the same pot, and if that means we get a fresh variation on the burrito, a new way to eat Chinese crab, or a tasty piece of chicken where eggplant used to be, the more the better.

Pets

Your dog's breed could say a lot about your personality, according to a veterinarian

"If I see someone with a weenie dog, I know you're just vibing."

Photo Credit: Canva

A dachshund in a pink boa. A woman with pink hair.

Ever been to a dog park and seen a woman with dyed pink hair and a matching dyed pink Shih Tzu, complete with painted nails? My thought is usually, I could have seen the dog first and known exactly who the owner was. (Now this one isn't quite science. I'm a light-hearted shorty on the quiet side who once had a very large and serious Rottweiler.)

That said, a veterinarian named Dr. Indya took to TikTok with a short clip to share her thoughts on dog breeds and what they say about the person who owns them. She writes under her video, "Your dog breed says so much about you and I refuse to think otherwise."

@doctorindya

your dog breed says so much about you and I refuse to believe otherwise #vetmed #dogbreeds #petparent #miniaturedachshund

In the video, over a clip of her talking straight to camera, a chyron displays, "I judge you by your dog breed." She says, "I have this theory that you can tell how seriously someone takes life based on the type of dog they own. Like to me, German Shepherds people? Very serious. A to B, get everything done. Like you cannot mess with someone that owns a German Shepherd."

She goes on, now pointing at the camera. "Doberman, same. Cane Corso, same." She then puts her hand out and waves it. "Golden Retrievers? Pretty casual, they have fun. But they get the job done. They're kind of like finance bros."

She then bends down and picks up a longhaired Dachshund. "Me? What is this? Weenie dog. I have two weenie dogs, bro. You think I take life serious? I have two long dogs, running around my apartment. You think I take life serious?"

dachshund, side-eye, dogs, dog breeds, personalities A dachshund gives the side-eye. Giphy

As her dog squirms around and side-eyes the camera, she continues, "Do you know how fun life is with little short legs just running around? Just pitter-pattering? You think I take life seriously?"

She puts the dog down. "I know that's just me and my brain, but like if I see someone with a weenie dog, I know you're just vibing. You're just a girl. You're just here. I don't know, I could be wrong, but that's my theory."

Well, this theory struck a chord: 9,000 comments later (just on TikTok alone), people are chiming in with their thoughts and experiences.

Some merely agree with the Dachshund of it all: "Was not surprised at all when she picked up a Dachshund. And it’s almost a requirement to have more than one."

Others note how similar they are to their breed: "Chihuahua owner. I’m fun, but with only one or two people. I don’t like anyone else." "I have a Beagle. All we do is rock out and eat food."

Others make jokes: "Me and my Yorkie Terrier are going to law school. In the future."

And one person throws this wrench into the mix: "I have a German Shepherd and a wiener dog. I guess I’m a conflicted soul."

What your chosen dog breed says about you. www.youtube.com

In the recent piece, "What Your Dog Breed Says About You," Laurent Jaccard writes, "Psychologists have spent decades mapping owner personalities to their canine sidekicks, and the patterns are hilarious (sometimes painfully accurate). A Bath Spa University survey of 1,000 owners showed we flock to breeds that mirror our own traits."

He gives the following examples: "Extroverts gravitate to sociable party animals like Labradors and Golden Retrievers. Introverts vibe with low-drama independents such as Shiba Inus or Greyhounds. High-achievers pick brainy workaholics like Border Collies. Trend-setters flaunt bougie French Bulldogs—quirky, compact, Instagram-ready."

He cites a few research studies that support the idea that dogs and owners should have matching energy and sociability, usually, in order to be a great match.

He then lists dog breeds and gives a breakdown of what choosing them says about one's "vibe." One example is his hilarious description of the French Bulldog as a "stylish clown with a side of sass." What this means about their "person" is: "They are probably funny, expressive, and loyal. Care about comfort, charm, and vibes. And like attention, but only on your own terms."

dogs, breeds, french bulldog, personality Frenchie licks lips. Giphy

Again, while this isn't an exact science (obviously) it's fun to think about. And if by chance you've opted for a rescue mutt of some sort, well we know your "vibe check," and it's probably pretty awesome.

Harvard researcher Arthur C. Brooks studies what leads to human happiness.

We live in a society that prizes ambition, celebrating goal-setting, and hustle culture as praiseworthy vehicles on the road to success. We also live in a society that associates successfully getting whatever our hearts desire with happiness. The formula we internalize from an early age is that desire + ambition + goal-setting + doing what it takes = a successful, happy life.

But as Harvard University happiness researcher Arthur C. Brooks has found, in his studies as well as his own experience, that happiness doesn't follow that formula. "It took me too long to figure this one out," Brooks told podcast host Tim Ferris, explaining why he uses a "reverse bucket list" to live a happier life.

bucket list, wants, desires, goals, detachment Many people make bucket lists of things they want in life. Giphy

Brooks shared that on his birthday, he would always make a list of his desires, ambitions, and things he wanted to accomplish—a bucket list. But when he was 50, he found his bucket list from when he was 40 and had an epiphany: "I looked at that list from when I was 40, and I'd checked everything off that list. And I was less happy at 50 than I was at 40."

As a social scientist, he recognized that he was doing something wrong and analyzed it.

"This is a neurophysiological problem and a psychological problem all rolled into one handy package," he said. "I was making the mistake of thinking that my satisfaction would come from having more. And the truth of the matter is that lasting and stable satisfaction, which doesn't wear off in a minute, comes when you understand that your satisfaction is your haves divided by your wants…You can increase your satisfaction temporarily and inefficiently by having more, or permanently and securely by wanting less."

Brooks concluded that he needed a "reverse bucket list" that would help him "consciously detach" from his worldly wants and desires by simply writing them down and crossing them off.

"I know that these things are going to occur to me as natural goals," Brooks said, citing human evolutionary psychology. "But I do not want to be owned by them. I want to manage them." He discussed moving those desires from the instinctual limbic system to the conscious pre-frontal cortex by examining each one and saying, "Maybe I get it, maybe I don't," but crossing them off as attachments. "And I'm free…it works," he said.

- YouTube www.youtube.com

"When I write them down, I acknowledge that I have the desire," he explained on X. "When I cross them out, I acknowledge that I will not be attached to this goal."

The idea that attachment itself causes unhappiness is a concept found in many spiritual traditions, but it is most closely associated with Buddhism. Mike Brooks, PhD, explains that humans need healthy attachments, such as an attachment to staying alive and attachments to loved ones, to avoid suffering. But many things to which we are attached are not necessarily healthy, either by degree (over-attachment) or by nature (being attached to things that are impermanent).

"We should strive for flexibility in our attachments because the objects of our attachment are inherently in flux," Brooks writes in Psychology Today. "In this way, we suffer unnecessarily when we don't accept their impermanent nature."

What Arthur C. Brooks suggests that we strive to detach ourselves from our wants and desires because the simplest way to solve the 'haves/wants = happiness' formula is to reduce the denominator. The reverse bucket list, in which you cross off desires before you fulfill them, can help free you from attachment and lead to a happier overall existence.

Love Stories

Man successfully captures the feeling of real, lasting love in poem for his wife

There's a reason people ask to have Harry Baker's "Dust" read at their wedding.

Love finds beauty and joy in the mundane.

For centuries, perhaps millennia, poets have tried to capture the essence of the most profound human feelings. While success on that front is subjective—a poem that hits one person right in the heart may have little effect on someone else—there are some poets who manage to strike a universal chord on themes that are hard to put into words.

World Poetry Slam Champion Harry Baker has done that with one of life's most beautiful but underrated experiences—to love and be loved by a partner in the most basic, everyday ways. Nothing fancy. Nothing that requires a massive effort. Just the daily joys and routines that make marriage or a life partnership the comforting, safe place it can be.

@harrybakerpoet

NOW AVAILABLE AS A PRINT ON MY WEBSITE ✨ I wrote this for my wife and so am always thrilled when people tell me they’ve had it or heard it at a wedding - After years of requests I have finally teamed up with @Katie to make it into four different options of stunning print 💙💙🤍🤍 🎥 @Liam Bagnall #poetry #poetrytok #spokenword #lovepoem #wedding

Baker wrote the poem "Dust" for his wife, and it's clear he speaks from experience. "It's not the flowers, it's the weeding in the mud with you," he begins. "It's not the champagne, it's that cuppa in that favorite mug you use."

His poem hits at the heart of what makes genuine, lasting love what it is—not the stereotypical symbols of romance (flowers, champagne, chocolate, fancy food) but the daily work, the shared indulgences, the knowing what makes one another truly happy, and the joy in those everyday realities.

The poem has funny parts throughout, which only makes it more perfect. Humor is such a part of real love that any love poem feels incomplete without it.

love, love poem, harry baker, true love, marriage Love makes us laugh.Photo credit: Canva

But it's seriously profound as well: "It's not the dreaming, it's the waking up with you. I want to be here long enough to gather dust with you."

When he speaks of the "glorious consistency," the "everyday magnificence" and the "spectacular normality" of loving his wife, anyone who has been in a long and happy relationship understands exactly what he means. Fireworks are fine, but it's the slow-burning fire that creates a warm home—a home where we know we are safe and cherished just as we are.

Baker shared that "Dust" is his most requested poem for people to use at weddings, and it's easy to see why. The comment section is filled with people who say they had part or all of it read at their weddings, along with people praising Baker for hitting the nail on the head with his words:

"Why do I always get brought to tears when I hear something that perfectly captures an emotion? Idk, but this made me cry. Couldn’t have said it better."

"I have heard this 1000 times, and I cannot get enough. Tears every single time 🥺 You’re amazing Harry ♥"

love, love poem, harry baker, true love, marriage Love joyfully gathers dust. Photo credit: Canva

"My sister read this for us at our wedding and everyone LOVED it!! It will forever be one of my favourite memories, thank you for your poetry!!!"

"I showed this to my best fiend, and she cried. Now she’s reading it at our wedding next year 🤍 thank you for writing such a beautiful poem."

"All of this. Thirty years of marriage this month and he’s still the best part of my day ❤"

"I have stage 4 cancer and you are saying everything in my heart I want my husband to know before I leave here. 🥰"

"As a widow this hits so hard. 💜"

Baker's "Dust" is truly a gift to those who know and appreciate the simple joys of a solid, lifelong partnership.

You can find the poem in Baker's second book, "Unashamed," and you can find more of his work on his website. You can also follow him on TikTok and Instagram to see more of his spoken word performances.

Popular

World-famous 'mindreader' reveals 5-second trick to remember anyone's name

Hint: Your visual memory is the strongest form of memory you have. Use it.

Unsplash
The world's greatest mentalist reveals 5-second trick to never forget someone's name

Unfortunately, it seems that the longer I'm alive, the more people's names that I have to remember. With two kids in school, sports, and other activities, I find myself trying to keep track of dozens of different friends, teammates, siblings, coaches, teachers, and of course, parents. It makes my brain hurt! Lately I've had half a mind to start a spreadsheet so I can start remembering Who's Who.

In order for that to work, I've got to find a way to stop people's names leaving my head immediately after I'm introduced. I know I'm not the only one who does this. It's like people say their name and it just zips right into one ear and out the other! And for that, I went looking for tips when I stumbled upon a good one from a unique sort of expert.

Derren Brown is one of the most famous mentalists in the world, so he knows a thing or two about people. Mentalists are a special breed of magician that focus on tricks and illusions of the mind.

They do things like hynopsis, mind-reading, and impossible predictions. There's trickery, involved, of course; but mentalists are also masters at reading people and have to employ advanced memory techniques to keep track of information they learn during their shows.

In an interview with Big Think, Brown revealed some of his favorite memory hacks; including his 'party trick' to never forget a person's name.


names, psychology, social anxiety, memory, memory tricks, small talk, people, parties, meeting people Trick number one: Say their name Giphy

The secret is to create a link between the part of your brain that stores information like names, and the visual part of your brain that is more easily accessed. Visual memory has also been found to be substantially stronger and more detailed than auditory and other kinds of memories, so what you want to do is get the visual part of your brain involved in remembering!

"You find a link between the person's name and something about their appearance, what they're wearing, their face, their hair, something," Brown says. "You find a link with something that they're wearing so if they're called Mike and they've got big black hair you think, 'Oh that's like a microphone' so I can imagine like a big microphone walking around or if they've got a stripy T-shirt on you imagine a microphone with those stripes going around it.

"And it's the same process later on in the evening you see them, you look at the stripes and you go, 'Oh that's Mike. Oh yeah that's Mike. The hair, why am I thinking the hair is like a big microphone? Oh yes, of course, they're called Mike.'"

Microphone Mike! Any sort of alliteration based on a physical characteristic will work. Stripey Steve, Tall Tim, Green Gene. The more interesting and unique, the better you'll remember.

If this sounds a little bit like Michael Scott's mnemonic devices from The Office, well, they're not far off. He applies in a pretty strange and convoluted way: "Baldy. Your head it bald. It is hairless. It is shiny. It is reflective, like a mirror. M. Your name is Mark." But ultimately, he was on to something. If you watched the show, you know that Michael Scott never forgot a name!


names, psychology, social anxiety, memory, memory tricks, small talk, people, parties, meeting people Michael Scott: Memory master. Giphy


There is one catch with the technique: You have to actually listen and pay attention when someone tells you their name!

"So, you do have to listen that's the first thing when they say the name," Brown says. "Normally the very moment where someone is giving you their name you're just caught up in a whole lot of social anxiety anyways you don't even hear it, so you have to listen."

Using someone's name when you talk to them has tons of benefits. It conveys respect, friendliness, and intimacy. When you're on the receiving end and someone you've just met uses your name, it just feels good! It feels like it matters to them that they met you. Just don't overdo it. Repeating someone's name every other sentence comes across disingenuous and salesy. A good rule of thumb is to repeat their name immediately after learning it ("Nice to meet you, Jim") and upon saying goodbye. The rest of the memory work should happen in your head to avoid creeping them out!

"And then at the end [of the party] you get to go around and say goodbye to everybody by name and everyone thinks you're very charming and clever," Brown quips.

Listen to the entire, fascinating interview here.


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Brown's name-remembering technique is tangential to an ancient philosophy called the "Method of loci".

The method involves attaching things to be remembered (numbers, tasks, facts) to specific places that are easy to visualize in your head. Imagine taking a brain-walk down the street you live on and all the objects or places you might see there. The mailbox, the gnarled tree, the rusty fire hydrant. This memory method asks you to visually associate one thing you want to remember with each item or location. The more strange and visual the image you can create, the better! Brown uses the example of trying to shove a sparkling-clean shirt into his mailbox, reminding him to do his drycleaning.

When you need to recall the item, you just take a little walk in your head down the street.

(Did you know that there's a World Championship of Memory? Most of the best competitors use a version of this technique, which originated all the way back in Ancient Greece, and possibly well before even that.)


names, psychology, social anxiety, memory, memory tricks, small talk, people, parties, meeting people The Method of Loci could save you from forgetting key information. Giphy

The name hack isn't so dissimilar. You're attaching an intangible, abstract thing (a name) to a specific visual image you can see in your head and even in the real world. But that's just one way of getting better at remembering names! There are all kinds of tips, hacks, and methods you can try.

Some people swear by repeating the name immediately after hearing it. "Hi, my name is Jake." "Hi, Jake, nice to meet you!" (Just don't say someone's name too frequently or you risk coming off a bit slimy.)

Others use a technique similar to Brown's loci idea, but instead of a visual, you lean on things that are already deeply engrained in your memory, like rhymes or free-association. or even celebrities. Mary - had a little lamb. Jake - the Snake. Daisy - flowers. Tom - Cruise.

Another trick (that I've definitely used before) if you do forget someone's name? Introduce them to someone you know! "Hey, this is my wife, Sarah." The person was almost always introduce themselves using their own name, and then you get a second chance at remembering it.

A lot of the best advice really comes down to being intentional about remembering when you're introduced to a new person. Whatever mental gymnastics you choose to do with the name, the mere fact that you're thinking about it with such focus immediately after is a big part of why these 'tricks' help names stick.

It feels really good when someone cares enough to remember your name, so it's definitely worth putting in a little effort of trying to instill that feeling in others.

And, furthermore, remind yourself that it's perfectly OK to forget someone's name; especially if you've just met. A kind, honest, and vulnerable, "I'm sorry, can you remind me your name again?" might feel awkward in the moment, but it utilizes the easiest 'trick' of all: Just being a normal human and asking.

This article originally appeared in February. It has been updated.