How a 'wonky' version of Mr. Potato Head is raising awareness for food waste.

Picture this. You're at a grocery store and there are only two tomatoes left.

One of them is perfect. It's shiny and totally round. It has a perfect little green stem coming out the top. It looks like it belongs in a Caravaggio painting.

The other one is ... well ... weird. It doesn't have that perfectly round shape you love, and it doesn't look quite as shiny. Maybe it has a little crack on one side. You know it's perfectly fine to eat, but ... you buy the other one. The "perfect" one.


I'll admit those are some sexy tomatoes. Photo by Sean Gallup/Getty Images.

We've all done it. But have you ever wondered what will happen to that "ugly" tomato you leave behind?

In all likelihood, it will be thrown out.

In the U.S. alone, around 6 billion pounds of fruits and vegetables go unharvested or unsold.

Because of strict aesthetic standards placed on food manufacturers, as well as consumer behavior in the grocery store, "ugly" fruits and vegetables barely have a chance. They're either cast aside as soon as they come out of the ground, or left behind to be discarded.

Photo by Miguel Medina/AFP/Getty Images.

That is why toy maker Hasbro decided to pull off a fun PR stunt for ugly foods, which involved a familiar face.

Specifically, the face of a familiar potato.

Photo via Geri Cleveland/Pixabay.

Hasbro decided to make it a little more "wonky."

That's right. Mr. Potato Head has gotten a makeover (or maybe the opposite of a makeover?) to raise awareness about food waste.

Toymaker Hasbro created this special item, which is for sale exclusively on eBay until July 3. And, as of this writing, it is sitting at 235 pounds (about $315), with over 40 bids. Proceeds from the sale of the wonky Mr. Potato Head will go to FareShare, a U.K.-based organization tackling food waste.

"We are very grateful that the proceeds from this unique Wonky Mr Potato Head auction will enable us to help those charities feed more people, and we’d encourage people to bid big," said Daniel Nicholls, FareShare's corporate development officer. "Every £1 we raise will mean we can provide enough food to make four meals for vulnerable and hungry men, women and children here in the U.K.”

Changing the face of a toy might seem like a silly thing to do, but it makes you think.

After all, he's not even that silly looking. I've seen a lot of potatoes that look just like that. I mean, you know, besides the bowler hat, eyes, and mustache.

Maybe next time you're at the grocery store, and you're faced with the choice of an "ugly" vegetable and a "perfect" one — you'll give the ugly one a chance.

Let's face it. Beauty standards are dumb and what matters is on the inside.

More
Courtesy of Houseplant.

In America, one dumb mistake can hang over your head forever.

Nearly 30% of the American adult population — about 70 million people — have at least one criminal conviction that can prevent them from being treated equally when it comes to everything from job and housing opportunities to child custody.

Twenty million of these Americans have felony convictions that can destroy their chances of making a comfortable living and prevents them from voting out the lawmakers who imprisoned them.

Many of these convictions are drug-related and stem from the War on Drugs that began in the U.S. '80s. This war has unfairly targeted the minority community, especially African-Americans.

Keep Reading Show less
Culture

Climate change is happening because the earth is warming at an accelerated rate, a significant portion of that acceleration is due to human activity, and not taking measures to mitigate it will have disastrous consequences for life as we know it.

In other words: Earth is heating up, it's kinda our fault, and if we don't fix it, we're screwed.

This is the consensus of the vast majority of the world's scientists who study such things for a living. Case closed. End of story.

How do we know this to be true? Because pretty much every reputable scientific organization on the planet has examined and endorsed these conclusions. Thousands of climate studies have been done, and multiple peer-reviewed studies have been done on those studies, showing that somewhere between 84 and 97 percent of active climate science experts support these conclusions. In fact, the majority of those studies put the consensus well above 90%.

Keep Reading Show less
Nature
via James Anderson

Two years ago, a tweet featuring the invoice for a fixed boiler went viral because the customer, a 91-year-old woman with leukemia, received the services for free.

"No charge for this lady under any circumstances," the invoice read. "We will be available 24 hours to help her and keep her as comfortable as possible."

The repair was done by James Anderson, 52, a father-of-five from Burnley, England. "James is an absolute star, it was overwhelming to see that it cost nothing," the woman's daughter told CNN.

Keep Reading Show less
Heroes

I live in a family with various food intolerances. Thankfully, none of them are super serious, but we are familiar with the challenges of finding alternatives to certain foods, constantly checking labels, and asking restaurants about their ingredients.

In our family, if someone accidentally eats something they shouldn't, it's mainly a bit of inconvenient discomfort. For those with truly life-threatening food allergies, the stakes are much higher.

I can't imagine the ongoing stress of deadly allergy, especially for parents trying to keep their little ones safe.

Keep Reading Show less
popular