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Joy

Dad who poses in daughter's crocheted crop tops has become a wholesome viral phenomenon

"My dad has never been afraid to look silly, especially if he's having fun doing it."

dad models crochet tops, emily beaver crochet

Photos from Instagram, used with permission from Emily Beaver.

This is wholesome family content and brilliant marketing all rolled into one sweet story.

Emily Beaver and her wonderful crochet creations have been getting a lot of love online lately, not only for her evident prowess with a needle, but also for her delightful models—her parents.

Emily’s mom, Amy Beaver, started it all by wearing one of Emily’s designs, which caused a spike in views on her social media.

But then Emily’s Dad, Jeff Beaver, started sporting Emily’s fabulous crop tops, and let’s just say … people were hooked.

Pretty soon, videos of Jeff dancing, twirling and being an absolute goofball while wearing Emily’s bralettes went viral. Like, mega viral. One video of him wearing a full rainbow ensemble while the family performed a “drag race” inspired routine got nearly 19 million views. Influencer status: unlocked.

Emily and her family even got the attention of "Good Morning America,"
where she attributed the success of her LoveBeav crochet line to her parents’ ability to embrace the silliness.

"We could care less what other people think about how silly it might look," she told GMA. "My dad has never been afraid to look silly, especially if he's having fun doing it, so there was never any hesitation on his part.”

@lovebeav

I can and I will 😂

♬ original sound - 👑 King Moe 👑

The strategy has definitely worked. Emily shared that since creating videos together with her family, her business has exponentially grown—going from “barely any sales at all, to usually selling out my entire restock each month.”

Sales have been so strong, in fact, that Emily now solely works as a full-time crochet artist.

@michaelscraftstore @Emily Beaver to the rescue 😂 #makeitwithmichaels ♬ original sound - Michaels Stores

She even got to partner with Michael’s Craft Store, one of her favorite places for finding crochet supplies.

One of her most popular items seems to be her “Third Eye" bralettes, which come in a variety of colors. Jeff really likes the green one, as you can see.

@lovebeav

♬ San Andreas Theme Song - Young Maylay

One commenter posed the question we've all been asking ourselves: "Why does he look so good in those crochet tops?"

Sadly, this rainbow number is sold out.

No one could wear it like Jeff, though. Let’s be real.

Even if you don’t dig crochet, watching the Beaver family antics is a great form of entertainment. So sayeth the fine people of the internet.

@lovebeav

Jeff slayed as per usual

♬ Kaala chasma samel gurung viral trending song - समेल गुरुङ्ग

“Totally don’t have this relationship with my parents but I would do this for my kids. You all are awesome,” wrote one person.

“You three could truly lighten the world I believe! Always makes my heart happy!” wrote another.

For Emily, making videos together has been the ultimate highlight. She told GMA, “The most important thing for me and my parents is that we are spending quality time laughing and enjoying what we are doing.”

The Beaver family is clearly having a wildly good time, and their joy is contagious. Whatever they're selling—be it crochet tops or silly dad dances or family videos—we’re buying.

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Unique Vintage is making fashion more fun and inclusive, one killer look at a time

Unique Vintage blends classic designs with contemporary sensibilities, making vintage-inspired fashion for every body.

Everyone loves the timeless allure of vintage fashion. But let’s face it: vintage fashion doesn’t love everyone back. The golden eras of style we so admire were not exactly known for their diversity or size inclusivity, so the silhouettes and sizes of retro fashion leave a lot of people feeling left out. But are you ready for some good news? One LA-based brand called Unique Vintage has set about rewriting fashion history by recreating vintage styles to fit the modern world. With a commitment to diversity and inclusivity, this company is making sure that anyone can rock their favorite vintage looks. If you’re looking for a fashion brand that actually celebrates the things that make us unique, you need to keep reading.

What is Unique Vintage?

In the heart of LA, at the dawn of the new millennium, Katie Echeverry’s love of vintage fashion set her on a course to change the fashion industry forever. Fueled by her passion for the elegance of bygone eras and the thrill of thrift store treasure hunts, Katie opened her own online vintage store, Unique Vintage. However, what Katie noticed was that there were tons of people who loved vintage clothing who could never actually wear. And it was this gap in the vintage fashion market that led her to turn Unique Vintage from an online vintage store to a fullblown vintage-inspired fashion label. Today, Unique Vintage has blossomed into an iconic brand that transforms nostalgia for the past into the fashion statements of the present.

But Unique Vintage isn’t just revered for its style. This company is committed to making diversity and inclusivity the norm in fashion. Their goal is to create classic looks for every body, celebrating our individuality and making everyone feel fabulous. To that end, they partner with a variety of charitable organizations that support women’s rights, animal welfare, and LGBTQ+ communities.

Ready to take a look at what Unique Vintage has to offer? Then lets dive in.

The Western Collection

The bold Western Collection gives you the timeless allure of country and western fashion, updated for the modern world. This collection is a celebration of classic Western aesthetics, reimagined for today's fashion-forward individual. From bold print dresses that capture the vibrant essence of frontier towns, to metallic cowboy boots that look like a sunset over the Vegas strip, each piece is meticulously designed to make a statement.

The Western Collection is where nostalgia meets contemporary style, offering a range of sizes to ensure that everyone can find their perfect fit and embrace their adventurous spirit. Whether you're getting dressed up for a girls night out, or you just like to look amazing when you go to the grocery store, these pieces are designed to turn heads.

Unique Vintage x Barbie

Born in 2017, the Unique Vintage x Barbie collaboration reimagines Barbie’s iconic styles for today's diverse and fashion-forward audience. Unique Vintage has meticulously crafted a collection that transcends time, bringing the nostalgic charm of Barbie's wardrobe into the present day with pieces that celebrate every body type.

From chic pencil dresses to playful A-line skirts, each item in the collection is an homage Barbie’s classic style, updated to ensure that everyone can find their perfect fit and feel fabulous.By blending Barbie's classic appeal with Unique Vintage's inclusive sizing, this collaboration invites everyone to experience the joy of dressing like a true fashion icon.

The Prom Collection

If you’ve got a special occasion coming up and you want to make a statement, the Unique Vintage Prom Collection offers a wide array of styles that cater to every taste. From the timeless elegance of the 1950s, to the bold glamor of the 1980s, and everything in between, this collection proves that classic styles never truly go out of fashion.

Each dress in this collection is a masterpiece specifically designed to make you feel like a prom queen. If you love the intricate details of vintage dresses, but have a hard time finding ones that fit—or that you can actually afford—Unique Vintage can make your dreams come true.

Vintage Inspired Fashion For Every Body

Thanks to Unique Vintage, gone are the days of rummaging through thrift stores, only to face the disappointment of not finding the right size, style, or price. Now everybody can experience the joy and nostalgia of vintage fashion—without even leaving the house. Whether you're in love with the flapper dresses of the roaring '20s, the swing skirts of the '50s, or the bold prints of the '70s, Unique Vintage offers a meticulously curated collection that spans the decades. Shop by clothing category, or by your favorite era, and find the classic looks you want while supporting a company that champions diversity, body positivity, and ethical practices.

So, why wait? With Unique Vintage, every purchase contributes to a broader movement towards a more inclusive and conscious fashion industry. If you’ve always loved vintage fashion, but have never been able to make it work for you, go check out the growing Unique Vintage community on social media for some fashion inspiration. Then check out Unique Vintage online and start building the vintage-inspired wardrobe of your dreams.

via Tod Perry

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