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A 'free' supermarket? His pay-what-you-feel restaurants prove the model is sustainable.

What if you could walk into a store, take what you need, and pay whatever you want for it?

And what if you could help others andsave food waste by doing so?

That’s the premise behind The Inconvenience Store, a unique supermarket that opened in June 2018 in Melbourne, Australia. The store collects produce that stores plan to throw away because it’s not fresh (or pretty) enough to sell and "sells" it by donation.


It receives throwaways from a local bakery — breads that aren't good enough to sell but are still perfectly edible — for its patrons to take home. Other things that stores are prepared to toss, like items that are dented or just past their best-before dates, also stock the store's shelves.

There are no cashiers and no set prices — a contribution box sits near the exit as an unassuming invitation to give what you can in exchange for what you take. People can also volunteer at the store as a form of payment and support for the store.

Sounds like do-gooder, people-before-profit stuff, right? It is.

And the founder has already proven that the model works.

The Inconvenience Store is an offshoot of Lentil As Anything, a chain of vegetarian restaurants that has been in operation for 18 years under a similar pay-as-you-feel model.

Founded by Shanaka Fernando, a Sri Lankan immigrant with a passion for food and social justice, Lentil As Anything is on a mission to make meals that serve everyone, regardless of socioeconomic status.

"Restaurant culture separates us from the group at the next table," says the company's website, "and finances separate some from the table entirely. Lentil as Anything believes everyone deserves a place at the table."

Like the store, most of the people who work at the restaurants are volunteers who donate their time because they care about food, culture, and community.

"The underemployed, the homeless, refugees and the disenfranchised are all given an equal opportunity to gain skills and help their fellow humans at Lentil as Anything," says the website.

With no set prices on the menu, diners choose what they pay for their meals based on what they can afford or what they think is a fair price. Key staff are paid, but there's no goal to make a profit. Produce for the restaurants is grown in community urban gardens or collected from stores prior to being thrown away. All extra funds get funneled back into the restaurant.

Fernando has created a community-oriented business model based on integrity, trust, honesty, and shared humanity.

Practically everything about Lentil as Anything and The Inconvenience Store flies in the face of the traditional, profit-based business model.

So how do they stay in business? A question like that has to be asked with the business's goal in mind — not to make a steep profit but to create a cooperative community based on food and culture sharing. It's not about making money but rather about being able to stay open through community effort.

It comes back to the fundamental belief that we're all in this together.

"We call ourselves the human race, but this is not a race," said Fernando in his 2012 TED Talk. "This is not a competition. I prefer the term 'humankind.' It implies kindness. We share an affinity. There is a richness that awaits us and it relies on us, on our individual sense of leadership, on our ability to embrace, be open to each other. And all the answers to environmentalism, to the improvement of humanity, lies in this."  

Putting people and our planet before profits may not be common, but high fives to Shanaka Fernando for proving that it's possible.

Watch Fernando describe his travels around the world that led him to his pay-as-you-feel model:

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

True

A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.

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